Recent advances in artificial intelligence (AI) technologies have introduced new challenges related to privacy, transparency, and accountability, which have important implications for managerial decision-making. Although prior research has examined the adoption of AI in supply chain management, limited attention has been paid to how responsible AI interacts with managers' cognitive flexibility to shape organisational foresight. Drawing on Transaction Cost Economics, this study examines the combined effects of implementing responsible AI governance and leadership-enacted organisational control on the development of organisational foresight. This study contributes to organisational foresight research by explaining how the responsible implementation of responsible AI governance enhances organisations' ability to anticipate and interpret future developments through managerial cognitive flexibility. This research highlights responsible AI as a mechanism for balancing automation and human judgment, reinforcing the importance of human-centric governance in data-driven decision environments. Organisations should implement responsible AI alongside enabling leadership practices that encourage autonomy, experimentation, and reflective interpretation, as excessive control can undermine the cognitive flexibility necessary for developing organisational foresight.

Purpose – The emergence of technological knowledge management resources, including the internet and social media technologies, has significantly transformed firms’international marketing strategies. Drawing on the knowledge-based view and dynamic capability theory, this study aims to investigate whether internet marketing capability (IMC) and social customer relationship management capability (SCRM) enhance international performance through the development of international network capability (INC). Design/methodology/approach – The paper empirically tested the proposed conceptual model using survey data from 197 export-oriented manufacturing firms. The proposed relationship was tested using partial least squares structural equation modeling with a bootstrapping procedure. Findings – Both IMC and SCRM positively influence INC. In turn, INC significantly enhances customer relationship performance (CRP) and IMG. The results of mediation analyses reveal that INC transmits the effects of IMC on CRP and of SCRM on IMG, indicating partial mediation in both relationships. Originality/value – The results show that the organization INC is a key predictor of the international market performance. By distinguishing between customer relational performance (CRP) and international growth performance (IMG), the findings of this research explain how different digital capabilities translate into distinct international outcomes for emerging-market exporting firms. This study also extends this line of research by suggesting that a firm’s INC is an important determinant for IMG.