Corporate social responsibility (CSR) has been long examined since every company affects its natural and social environments. This study presents research on CSR practices and their relationship with Sustainable Development Goals (SDGs) with the aim to find out about CSR from the aspect of sustainability in practice. The study reviews the theoretical framework for sustainability and CSR, and by conducting qualitative research focusing on the CSR activities of the Hungarian HR service industry, it presents the relation of these CSR practices to sustainability. This regional focus combined with the industry-specific focus provides the novelty of the study. Results show that the Hungarian HR sector has made a significant contribution to sustainable development in the areas of equality and inclusiveness in the responsible workplace and environmental/ecological responsibility. It was also found that the CSR practices of the examined HR companies greatly overlap, although differences were identified. It concludes that HR companies operating in Hungary can contribute to sustainable development and that the examined companies’ CSR practices are aligned with the SDGs, since sustainability is an integral part of their CSR strategy, though in various degrees.

The advent of cutting-edge technologies has changed the way humans communicate. Corporate communication also has to face the challenges and take advantage of the opportunities stemming from the evolution of infocommunication technologies. The paper aims to present the best practice of a Hungarian certified company providing full HR services regarding the use of a chatbot software application as a corporate communication tool. The company applies its award-winning chatbot to communicate with its temporary workforce in five different languages. The paper is a single-case study based on secondary and primary research. The empirical research is carried out by means of an in-depth interview with the examined company’s representative to get details about the successful application of the chatbot software. The results reveal that the company was able to successfully integrate a rule-based chatbot into its corporate communications. The use of the chatbot has brought a number of benefits, e.g. time-and cost-effectiveness, satisfaction from both the temporary workforce and the internal staff. The paper concludes that even the most basic type of chatbot software can be applied effectively if the users are informed and well-prepared in advance, meanwhile the knowledge base of the chatbot software is appropriately determined and constantly updated.