Forest resources provide rural areas with abundant products and ecosystem services. However, due to difficulties and shortcomings in assessing the ecosystem service value of these resources in rural areas, investors or funding institutions often lack a comprehensive understanding of their true value. Consequently, challenges such as difficulties in securing rural forestry guarantees, limited loan amounts, and inadequate compensation standards have emerged, resulting in severely restricted investments in rural forest resources. This study aims to address these issues by establishing a comprehensive valuation system for the ecosystem services provided by rural forest resources, thereby enabling a more accurate assessment of their value. This study focuses on Muyun She Nationality Township in Fuan City, China, and valuates the ecosystem service value of the forest resources in this locality. The findings reveal that the annual economic value of ecosystem services provided by forest resources in Muyun She Nationality Township amounts to 397,899,293.49 yuan. Direct value constitutes over 63% of the total, with forest by-products contributing the largest share at 32%, followed by forest-related rural tourism at 31%. This underscores the significant contribution of agricultural products and tourism from rural forest resources to the local economy. Moreover, the study highlights the crucial role of rural forest resources in providing agricultural by-products, promoting rural tourism, enhancing rural economic development, and facilitating rural revitalization efforts. In light of these findings, this paper advocates for private-sector investment, expanding financing channels, and developing tourism projects to diversify investment channels for rural forest resources and increase investment amounts.

For a greener society, good corporate environmental information disclosure is crucial. This study empirically examines the influence of media attention and state-owned equity, and their interaction on corporate environmental information disclosure by A-share heavily polluting firms in the Shanghai and Shenzhen stock markets from 2015 to 2019. The results show that state-owned equity can improve the level of corporate environmental information disclosure; however, it mainly affects financial environmental information disclosure. Media attention also improves the level of corporate environmental information disclosure, but only for non-financial environmental information. Moreover, media attention and state-owned equity have a certain substitution effect on environmental information disclosure: a higher state-owned equity ratio weakens the positive effect of media attention on environmental information disclosure. To improve environmental information disclosure, the government must clarify disclosure standards to improve the comparability of environmental information. In addition, media and shareholders can fully leverage their external and internal supervisory roles to promote the environmental responsibilities of firms. Our findings can be useful for further promoting corporate environmental information disclosure and developing relevant policies.