In the last three years, the way the world works has changed more than in all the previous decades combined. The changes in market processes and systems have clearly been driven by two dominant phenomena: the pandemic crisis caused by COVID-19 and the Russian-Ukrainian conflict. These two world events have changed fundamental norms, which has forced organisations to change their strategies. The question is: what are the organisations in question really planning? What is influencing their reactions? The aim of the authors’ publication is to show how organisations were thinking in the early stages of the two crises, and whether they are able to assess the expected impact and plan the appropriate measures. Their empirical research found that micro-enterprises tend to project their pessimism on the whole economy. Also, their services are less dependent on supply chain resilience. Furthermore, their various war-induced measures were related to their past external relations.