Knowledge of the hysteresis characteristics of permanent magnets is one of the focal point of electric motor design. Permanent magnets are widely used in PMSM (Permanent Magnet Synchronous Motor) and BLDC (Brushless DC) motors that can be found in electric vehicles. The paper deals with the implementation of a permanent magnet measurement set-up as well as the finite element simulation of the developed arrangement. The purpose of this work is to realize an accurate model of permanent magnet obtained by measurement parameters.