Disinformation and disruption: Fake news in the events industry

Publication Name: Journal of Convention and Event Tourism

Publication Date: 2026-01-01

Volume: Unknown

Issue: Unknown

Page Range: Unknown

Description:

In recent years, the number of fake news stories significantly increased in the world, especially with the widespread use of social media. It has impacted several industries, including the events industry and events tourism. The spread of fake news can contribute to the reduction of attendance, visitor numbers and even damage the reputation of an event, contributing to economic loss. This research explores how misinformation shape public perception, how fake news appear in the events sector, and how it affects visitor trust and future attendance in the events industry, including concerts, festivals, sporting events, conferences. First, in a literature review, previous academic resources on fake news and its impact on visitors is collected and analyzed, to give a well-rounded view on the issue. It is followed by content analysis, which uses case studies and media coverage to identify patterns in the spread of fake news stories in the events industry. Initial findings suggest that fake news stories may lead to lower attendance rates, public safety concerns and may also lead to the damaged reputation of events and host destinations, which also contributes to economic loss. The study highlights the need for misinformation management by event organizers and the media.

Open Access: Yes

DOI: 10.1080/15470148.2026.2670417

Authors - 2