Purpose – This study utilizes intellectual capital theory (ICT) to examine the impact of intellectual agility, digital creativity, platform readiness, algorithmic autonomy support, networking competence and emotional congruence on the social media reuse likelihood of employees. This study also explores the moderating role of platform literacy between intellectual capital dimensions and social media reuse likelihood. Design/methodology/approach – This study employed a cross-sectional, quantitative research design by collecting data from 300 employees working across diverse industries. Covariance-based structured equation modelling is used to analyse the data and test the hypotheses. Findings – The findings demonstrate that intellectual agility, digital creativity, platform readiness and algorithmic autonomy significantly shape the social media reuse likelihood of employees. The results also established the moderating role of platform literacy between digital creativity, networking competence and social media reuse likelihood. Originality/value – This study offers a novel framework grounded in intellectual capital theory by integrating dimensions of human capital, structural capital, relational capital and platform literacy to predict the social media reuse likelihood of employees in technology-centred workplaces.