One of the most significant corporate challenges today is to meet customer expectations. In order for customer satisfaction to be achieved, it is necessary to review the entire corporate system and related processes and coordinate the various corporate strategies. In the recent past, it was widely regarded as sufficient by managers to develop the right marketing strategy in order to sell a product. However, there is currently a discussion as to whether a marketing logistics strategy as a well-designed logistics environment is needed to sell the product and thereby gain customer satisfaction. In this article, we present the Quality Function Deployment (QFD) technique, an effective tool for transforming consumer needs into technical, quality characteristics. The method of QFD technique can also be successfully applied in the field of logistics. Utilizing it ensures the possibility of examining the impact of the sub-areas and processes of marketing and logistics services on the basis of customer needs. In addition, visual control can be used to illustrate that whilst two products require the same logistics strategy, lead times already cause significant differences in the interaction of logistics processes and technological parameters. The analysis also highlights the shortcomings of the logistics environment, thereby supporting the decision-making of the company management in both marketing and logistics strategy planning.