Nowadays, there is an increasing demand on environmentally friendly materials, so the environmentally conscious architecture and the use of environmentally friendly materials have also become preferred. It is becoming increasingly important to turn from artificial materials to products made from renewable raw materials. The straw quilt, which is considered to be a new, innovative product on the Hungarian construction market, can provide an alternative for this need. The aim of this research was to investigate the material properties and possible uses of straw quilt thermal insulation. Laboratory tests were performed before the product was placed on the market. The results have shown that it has several advantageous properties that can make it competitive in the market of thermal insulation materials.