Historical, ethnographic, and theological studies witness the diversified symbolism and decisive cultural role of 'blood'. The paper explores the role of the body fluid concerned in conceptualization, from the point of view of cognitive-cultural linguistics. The aim is to unfold the metaphorical and metonymic domains of Hungarian vér 'blood' and the culture-specific factors of world view (beliefs and events) that determine the role of that body fluid in the cultural cognition of the Hungarian community, on the basis of relevant expressions found in standard handbooks and data of the Hungarian National corpus. such factors include death, kinship, human nature, vitality, emotion, intensity, and malediction. The paper depicts conceptualizations of 'blood' and its profiled features in the individual domains in a network.