Sentiment Analysis of Marketplace Lending Platforms: A Study Based on Natural Language Processing
Publication Name: International Journal of Business Analytics
Publication Date: 2025-01-01
Volume: 12
Issue: 1
Page Range: Unknown
Description:
This study explores the link between user sentiment and credit risk on FinTech lending platforms using sentiment analysis techniques like Latent Dirichlet Allocation (LDA) and the Liu Hu method. Analyzing data from 2020 to 2023, findings reveal Kiva leads with 91.16% positive feedback and a 4.7-star rating but fewer reviews (617). LendingClub, with 1.58K reviews, has mixed sentiment (56.08% positive, 39.99% negative) and a lower rating (3.3 stars). Plenti achieves 58.33% positive sentiment but lower coherence, while Mintos balances sentiment (66.69% positive) with the largest review base (100K+). Results show platforms with higher positive sentiment and topic coherence mitigate credit risk more effectively, underscoring the value of user feedback in optimizing marketplace lending. The study offers actionable insights for FinTech stakeholders to improve app performance and user-centric financial solutions through effective sentiment analysis.
Open Access: Yes
DOI: 10.4018/IJBAN.393942