This article aims to display the similarities of the consumerism culture. Using the Hofstede culture the paper demonstrates the results of the cultural mapping of several countries and provides an explanation for the most controversial results. Among the clusters the fifth and the sixth group represents collectivist and masculine societies – success oriented “we” culture and have high Power Distance indexes. At the same time, the scores on Uncertainty Avoidance dimension distinguish countries from these two clusters. Despite these results the content of their FFP’s are mostly homogenous, which means that the frequent flyer program policies do not contain classical culture-specific conditions. It also leads to the consequence that despite the classic cultural differences allow creating a functioning standardized business strategy, established in the consumerism cultural dimension, which is – considering the vast majority of characteristics – global.

Consumers are thought to be rational in their choices. But sometimes their choices comprise intransitivi-ties. Current paper presents a mathematically supported experimental study of consumers' intransitivepreferences concerning product attributes. We used a personalized experimental design developed on thebasis of Q methodology to maintain subjectivity. In our experimental study we are investigating intran-sitivity occurring in participants' preferences during selection between simple, medium complex, andcomplex products. By the Q method we gain the same number of less important (middle level) attributedimensions for all participants. The participants' task is to make pairwise comparisons of preferencebetween specific realizations of each product group. Since conjoint analysis is based on the measu-rement and testing of consumer preferences, reassessment of the phenomenon may have impact onmarketing research methodology. This research is to test an experimental design which-with someadjustment-could be able to measure revealed preferences in a more precise way.

This study investigates the pivotal role of experiential wine cellar visits in fortifying the applied marketing system of traditional wineries operating in North-Burgneland, Austria; thereby contributing to the current discourse on Central European wine tourism and regional development. Drawing on the experiential marketing framework, the research examines how winery tours and tasting experiences can build customer loyalty, drive repeat purchases, and elevate brand image, all of which are critical for sustainable wine destination development. Using a netnographic approach, the study analyzed approximately 1,900 customer reviews harvested from the Vivino platform to rigorously assess the multidimensional nuances of the visitor experience. This analysis was anchored by the experiential marketing framework, focusing on the key dimensions of learning, recreation, and aesthetic pleasure. The empirical results demonstrate that co-creational aspects of knowledge transfer, specifically in the form of professionally assisted tours and structured cellar door experiences, make a significant contribution to overall visitor satisfaction. Crucially, the scenic "winescape"—the environmental and sensory qualities of the destination—alongside tailored entertainment offerings, were also found to play essential and synergistic roles in shaping the holistic customer experience. This evidence strongly reinforces the contemporary shift in wine tourism research, specifically relevant to Central European regional development, where the focus moves from the mere product to the comprehensive, integrated wine destination concept (as highlighted in recent Deturope research).The study also identifies practical challenges faced by Central European tourism providers, such as the imperative to differentiate unique offerings in a competitive market and address staffing issues. This work is looking to optimize the marketing strategies for family-owned wine businesses through experiential engagement, particularly concerning the effective development and promotion of the winescape in a cross-border Central European context.