Laszlo Jozsa

7101688541

Publications - 11

The Changing Business Ethics and Etiquette, in Slovakia and Hungary, due to Globalization

Erika Seres Huszárik Zsuzsanna Tóth Suffian Hadi Ayub Mohamad Noor Salehhuddin Sharipudin Laszlo Jozsa Kim Shyan Fam

Publication Name: Acta Polytechnica Hungarica

Publication Date: 2024-01-01

Volume: 21

Issue: 6

Page Range: 89-106

Description:

There are significant differences between the culture, ideology, and values of different nations, so it is not surprising that there are differences in business ethics and etiquette. Therefore, it is essential when establishing and maintaining business relations that the parties get to know each other's ethnic customs or general international etiquette to approach each other with greater understanding and develop more successful business negotiations and business relationships. This paper aims to illustrate the similarities and differences in etiquette behavior, through the examples of two neighboring countries (Slovakia and Hungary). Based on the results of our primary, questionnaire-based, cross-national research, we conclude that companies in both Hungary and Slovakia consider that the manifestations of business ethics in the countries have improved over the last ten years due to globalization.

Open Access: Yes

DOI: 10.12700/APH.21.6.2024.6.5

Digitalization and its impact on contemporary marketing strategies and practices

Mumtaz Ali Memon Tat Huei Cham Jun Hwa Cheah Laszlo Jozsa Kim Shyan Fam

Publication Name: Journal of Marketing Analytics

Publication Date: 2022-06-01

Volume: 10

Issue: 2

Page Range: 103-105

Description:

No description provided

Open Access: Yes

DOI: 10.1057/s41270-022-00167-6

Business Culture and Behavioral Characteristics

Erika Seres Huszárik Zsuzsanna Tóth Laszlo Jozsa Kim Shyan Fam

Publication Name: Acta Polytechnica Hungarica

Publication Date: 2022-01-01

Volume: 19

Issue: 7

Page Range: 69-86

Description:

The main goal of our research, and thus, of our present study, was to explore some problems and issues of business behavior and etiquette in Slovakia and Hungary. The international comparative research program launched by Fam and Richards was our starting point, in which we examined these two countries. We found that due to the cultural differences in the dimensions of the Hofstede model, differences can be detected in business ethics and etiquette in the business life of Hungary and Slovakia, which can be supported by statistical methods. At the same time, our results also showed that almost a half-century since Hofstede research has not passed without a trace in the Central European Region. The transition from socialism to a market economy involved border openings. At the same time, it facilitated the convergence of the business culture of Slovakia and Hungary, changing the relative position of these two countries on the Hofstede scale. We drew attention to the fact that it would be worth repeating Hofstede's research to record socio-economic changes, in the case of intensely transforming societies and countries.

Open Access: Yes

DOI: 10.12700/aph.19.7.2022.7.4

Cross-cultural analysis of the frequent flyer programs (FFPS): The most controversial results

Petra Platz Laszlo Jozsa

Publication Name: Asian Journal of Business Research

Publication Date: 2018-01-01

Volume: 8

Issue: 2

Page Range: 72-93

Description:

This article aims to display the similarities of the consumerism culture. Using the Hofstede culture the paper demonstrates the results of the cultural mapping of several countries and provides an explanation for the most controversial results. Among the clusters the fifth and the sixth group represents collectivist and masculine societies – success oriented “we” culture and have high Power Distance indexes. At the same time, the scores on Uncertainty Avoidance dimension distinguish countries from these two clusters. Despite these results the content of their FFP’s are mostly homogenous, which means that the frequent flyer program policies do not contain classical culture-specific conditions. It also leads to the consequence that despite the classic cultural differences allow creating a functioning standardized business strategy, established in the consumerism cultural dimension, which is – considering the vast majority of characteristics – global.

Open Access: Yes

DOI: 10.14707/ajbr.180050

The effect of the perceived value of cultural services on the quality of life

Ida Ercsey Laszlo Jozsa

Publication Name: International Review on Public and Nonprofit Marketing

Publication Date: 2016-04-01

Volume: 13

Issue: 1

Page Range: 15-36

Description:

In international and especially in Hungarian marketing literature, a few pieces of research deal with analysis of the relationship between the subjective quality of life and the services. The objective of this article is to explore, what the role of the perceived value of cultural activities play in the evaluation of the young people’ quality of life. First, we look over the quality of life studies in the cultural industry. Next, we study the perceived value comparing two main approaches to the conceptualisation of this framework. Based on the scales of previous studies and our results of the exploratory phase (small-group interviews, and pilot study) we developed the initial scales for measurement of the subjective quality of life (QOL) and the perceived value of cultural activities. We conducted a survey to test our hypotheses. The target population of our research is consumers who participated in cultural activities between 14 and 30 ages in one Hungarian region. Our results show that perceived value of cultural services has three different dimensions: functional (quality and price of cultural service, installation of cultural provider, and personnel expertise), emotional and social ones. We found that the functional dimension of cultural services has positive effect on the consumers’ global QOL. Besides, the emotional and social values of cultural services contribute to the higher perception of the family and friend relationships among young users. Finally, we discuss our results, managerial implications, and formulate limitations of our empirical research and further research.

Open Access: Yes

DOI: 10.1007/s12208-015-0140-9

The role of social capital elements: Hungarian winery networks case study

Renata Machova Arpad Branyi Laszlo Jozsa

Publication Name: Actual Problems of Economics

Publication Date: 2015-01-01

Volume: 170

Issue: 8

Page Range: 100-110

Description:

The main aim of this paper is to present social capital that encourages wine-makers participate in a network and to measure how soft factors such as trust, confidence and regional identity influence network formation. To achieve these goals 8 different wine regions in Hungary are examined. The analysis conducted allows concluding that there is a positive correlation between trust, confidence, regional identity and likeliness of entering or even forming a winery network.

Open Access: Yes

DOI: DOI not available

Is early smoking a fashion trend or a defensive mechanism? - Study on consumer behaviour among students

Ida Ercsey Péter Huszka Laszlo Jozsa

Publication Name: Economics and Sociology

Publication Date: 2014-01-01

Volume: 7

Issue: 1

Page Range: 142-156

Description:

Health status in Hungary has been deteriorating since the mid-1960s, resulting that Hungary is behind the developed health cultures - mainly Western European - countries. Considering these facts, our scientific interest turned to the examination of health awareness, drinking and smoking habits, healthy lifestyles, state of health and environmental awareness of adolescents and youngsters. To realize these tasks, during the set-up of the sample our aim was to provide representativeness and randomness. The research found that those pupils, who had a harmonious relationship with their parents, maintained a lower level (substance use) smoking and smoking frequency characteristic. No less important is the observation that youngsters try the cigarettes more and more early, but they are far too optimistic in assessing their own health.

Open Access: Yes

DOI: 10.14254/2071-789X.2014/7-1/13

Editorial

Aaron Gazley Laszlo Jozsa Kim Shyan Fam

Publication Name: International Review of Retail Distribution and Consumer Research

Publication Date: 2012-07-01

Volume: 22

Issue: 3

Page Range: 241-242

Description:

No description provided

Open Access: Yes

DOI: 10.1080/09593969.2012.683326

In-store marketing: a strategic perspective

James E. Richard Yongqiang li Bill Merrilees Laszlo Jozsa Kim Shyan Fam Jayne Krisjanous Nelson Oly Ndubisi

Publication Name: Asia Pacific Journal of Marketing and Logistics

Publication Date: 2011-03-29

Volume: 23

Issue: 2

Page Range: 165-176

Description:

Purpose – The purpose of this paper is to examine two key dimensions of instore marketing, namely instore promotions and price markdowns. These seem to be the two most important aspects of instore marketing, though other dimensions such as retail personal service are also worthy of study. Design/methodology/approach – A sample of 287 New Zealand clothing and shoe retailers was studied. Survey questions included the perceived importance of instore promotions and price markdowns. The aim was to explain these perceptions in terms of marketing strategies, threat of competition and environmental uncertainty. Findings – The results indicate that a discount marketing strategy, environmental uncertainty and emphasis on pricepromotions are key to explaining retailers' perceptions and use of specific instore marketing activities. In addition, seven key marketing activities were found to distinguish high and lowperformance retailers with respect to instore promotions. Practical implications – The study has highlighted strategic aspects of instore marketing, by focusing on two key components of instore marketing, namely instore promotion and price markdowns. The findings should provide much needed advice to retailers on the use of sales promotion tools in different environmental settings. Originality/value – This paper should prove valuable to academic researchers and retailing managers (particularly to those in smaller countries), owneroperated retail outlets, and chain stores. © 2011, Emerald Group Publishing Limited

Open Access: Yes

DOI: 10.1108/13555851111120470

Beliefs about advertising in China: Empirical evidence from Hong Kong and Shanghai consumers

Andrea Insch Laszlo Jozsa Kim Shyan Fam Jayne Krisjanous

Publication Name: Journal of Consumer Marketing

Publication Date: 2010-11-01

Volume: 27

Issue: 7

Page Range: 594-603

Description:

Purpose: This paper aims to examine metropolitan Chinese Generation Xers' attitude toward advertising and to determine whether the ranking for ad likeability and dislikeability attributes are the same across Hong Kong and Shanghai. Design/methodology/approach: A telephone interview of 200 respondents in each city was conducted using a strategy of matched samples. Generation Xers residing in Hong Kong and Shanghai were selected as these two segments are politically more uniform now than before, share similar economic and business structures, and are exposed to the same goods and services. Respondents were first asked to recall three television advertisements they liked/disliked and give as many reasons as possible to explain why they liked/disliked them. They were also asked about their beliefs in advertising. Findings: The results show that the respondents from both cities find advertising "interesting and entertaining", but "devious". In terms of likeable attributes, they like "entertaining", while "style" is the most disliked attribute. The main difference between the two groups was found in attribute rating. The study concludes by offering several explanations for these variations. Originality/value: In this study, instead of requesting respondents to interpret what had appeared in the prints or commercials, it examines respondents' verbal descriptions of how they perceived television commercials. This method affords an opportunity to have respondents more freely express their thoughts and feelings about the topic under investigation. © Emerald Group Publishing Limited.

Open Access: Yes

DOI: 10.1108/07363761011086344

What drives small retailers to adopt an integrated marketing communications approach?

Hongyan Yu Bill Merrilees Laszlo Jozsa Kim Shyan Fam

Publication Name: Proceedings Icsssm 07 2007 International Conference on Service Systems and Service Management

Publication Date: 2007-12-01

Volume: Unknown

Issue: Unknown

Page Range: Unknown

Description:

This study has sought to explain the determinants of what leads certain retailers and not others to adopt an integrated marketing communications (IMC) approach. A sample of 512 retailers in Australian capital cities were used to explore this question. Logit regression analysis has been used to identify the key determinants. The conclusion is that the size of the retail promotion budget and whether or not the retailer is part of a chain organisation are the two critical factors in explaining the adoption of an IMC approach. Both of these factors were positive and highly significant. Other factors had a very minor role to play in explaining the adoption of IMC. The paper concludes by suggesting two key managerial implications for both the large and small retailers in relation to optimising their promotion budget. © 2007 IEEE.

Open Access: Yes

DOI: 10.1109/ICSSSM.2007.4280211