The aim of the research is to investigate the relationship between motivation and organisational culture from the viewpont of employees working at SMEs in Slovakia. The study examines all of this during the COVID-19 period, which took a heavy toll on individuals’ social and organisational relationships as well. To investigate this, first the overlaps between the two areas were indentified. When exploring the theoretical part, the authors faced with the problem that the influence of motivation and organisational culture was usually examined together, and not on each other. A questionnaire survey was conducted, to which 581 valuable responses were received. Based on the results, it was proven that the wider the range of motivation tools used, the more positive the employees evaluate the organisational culture. All of this is worth considering for companies that would like to build a suitable organisational culture in their company.

The aim of the article is to examine the impact of green marketing on consumer behavior in the market for products containing palm oil. The first chapter addresses the theoretical approach—the impact of green marketing on consumer behavior. We considered a questionnaire survey to be the most appropriate method to conduct our research. In order to test our hypotheses, we applied Crosstab and Pearson’s chi-square test. The strength of the relationship between the variables was measured using Cramer’s V. The third chapter presents the research results based on the processed information of 527 obtained datasheets from the respondents. The data were collected from Slovak consumers in the summer of 2021. Hypotheses H1 (There is a significant relationship between the opinion of the consumer regarding purchasing products containing palm oil and the knowledge that the product does contain palm oil.) and H2 (There is a relationship between the consumer willingness to refuse the purchase of certain products if it has negative impact on the environment and the generational group the consumer belongs to.) were approved, however the relationship proved to be weak in both cases. The research makes it clear that the majority of consumers do not spend time reading descriptions on product packaging. It might be helpful for companies to make it clear and visible on the packaging that their product does not contain palm oil, informing the consumer and influencing them with the negative emotional message of the advert. The obtained research results are useful both for the producers and the customers.

The most critical area of knowledge management systems is the knowledge transfer and knowledge sharing. Several research results have emerged applying different approaches with a focus why employees and leaders of companies do not share their knowledge. Differences in social, cultural and individual values are in the background of willingness to share knowledge. Each of these attributes raise further questions. The main objective of this research is to examine the knowledge sharing willingness of Generation Z and consider the cultural determinants having impact on them. The research objective was to compare the results of Hungary and Slovakia. A questionnaire survey was conducted among the students of elementary and high schools. The electronic questionnaire included questions on a 5-point Likert scale, which were evaluated with a help of simple and complex statistical methods using the SPSS program. The study of life goals was based on the study of Aspiration Index in earlier research. The results show that cultural characteristics have significant influence on the characteristic features of behaviour related to trust, learning and knowledge. The national culture has impact on knowledge-friendly attitude of the school community. According to Aspiration Index Analysis, intrinsic goals gain more importance than extrincic goals. While getting older, the importance on intrinsic goals is increasing. The highly materialistic approach (preference of extrinsic goals) reduces the ability to coopearate. It increases competition and the self-interest, which are obstacles to knowledge-sharing. The ratio of goals (intrinsic/extrinsic) determines the decisions of young people (career choice), as well as those important skills that are relevant in the society and influence career choice e.g. cooperation, responsibility.

The main aim of this paper is to present social capital that encourages wine-makers participate in a network and to measure how soft factors such as trust, confidence and regional identity influence network formation. To achieve these goals 8 different wine regions in Hungary are examined. The analysis conducted allows concluding that there is a positive correlation between trust, confidence, regional identity and likeliness of entering or even forming a winery network.