Ida Ercsey

56096188300

Publications - 9

Evaluation criteria for lifestyle applications - The role of MAUQ factors in satisfaction

Ida Ercsey Veronika Keller Erzsébet Printz-Markó

Publication Name: Management and Marketing

Publication Date: 2024-09-01

Volume: 19

Issue: 3

Page Range: 498-519

Description:

The most common health-related apps are lifestyle apps, i.e., fitness, nutrition, diet, and meditation apps, which account for half of all m-health apps on the market. Mobile app-based interventions have been shown to be effective in improving diet-related health outcomes. The aim of this study is to map the usage patterns of lifestyle apps (fitness, diet, and relaxation apps) and identify the role of each factor in the usability of MAUQ (m-Health App Usability Questionnaire) factor - ease of use, interface satisfaction, and usefulness - in overall satisfaction. Data were collected through an online survey in Hungary with 348 users of various lifestyle applications, i.e., fitness (30.2%), nutrition (31.3%), and mindfulness (38.5%) apps. Respondents showed a preference for free apps over paid ones and predominantly used iOS operating systems. The partial least squares structural equation modelling (PLS-SEM) method was used to identify the role of usability dimensions in overall satisfaction. The satisfaction of lifestyle app users is positively influenced by 'Ease of Use' and 'Interface and Satisfaction'. However, effectiveness (positive physical and mental health outcomes) negatively influences satisfaction. Research can be particularly useful for app developers, as usability and design (features) play a particularly important role in satisfaction, so these are primary considerations in development.

Open Access: Yes

DOI: 10.2478/mmcks-2024-0022

Analyzing perspectives on lifestyle m-health apps: User and non-user insights

Ida Ercsey Veronika Keller

Publication Name: Effective Digital Marketing for Improving Society Behavior Toward Dei and Sdgs

Publication Date: 2023-11-14

Volume: Unknown

Issue: Unknown

Page Range: 48-67

Description:

The aim of the research is to explore the theoretical background and experiences of using lifestyle (LS) applications from a user perspective. The objective is to identify the reasons for non-usage. To accomplish these research goals, four focus group interviews were conducted with students studying recreation management in the autumn of 2022. The focus group research findings indicated that sports and fitness apps were the participants' most favoured. The evaluation of LS applications identified usefulness, features, accessibility, and accuracy as the most significant factors. More students reported positive effects on their physical and mental health; however, they viewed the applications and smart devices as auxiliary tools. The main reasons for non-use included personal, technical, and usability issues, as discovered by the authors. This chapter provides an in-depth insight into alterations in health practices, incentives and encounters with mobile devices and LS apps, contributing to the field of service literature.

Open Access: Yes

DOI: 10.4018/978-1-6684-8984-0.ch003

Thematic Analysis Of Google Play Reviews Of Lifestyle Apps

Ida Ercsey Veronika Keller

Publication Name: Human Technology

Publication Date: 2023-05-01

Volume: 19

Issue: 1

Page Range: 82-102

Description:

Worldwide, numerous studies have been conducted on m-health applications and the results show that, if well-designed, they can regulate and track medication and reduce healthcare costs. The aim of this research is to analyze the experiences of users connected to different lifestyle apps, in particular (1) to explore the negative, neutral and positive topics in the reviews, and (2) to discover the role of health improvement among the comments. The present paper is part of a complex empirical research project. A qualitative and quantitative content analysis was conducted of the user reviews in the Google Play store for the 16 lifestyle apps selected during the first phase of the empirical research (quasi experiment). All in all, 2,835 comments were analyzed. The negative comments mentioned unreliable tracking functions, problems with updates, or high prices. The neutral comments outlined some missing functions or problems with the operation of the app. The positive comments were related to health improvement, usefulness, ease of use, engagement and willingness to recommend the app. Physical activity, facilitating a specific diet, weight loss, wellbeing, tracking progress and health awareness were among the common health aspects of the lifestyle apps. The results of this research will be particularly useful for consumers, app developers and service providers who focus on health awareness and health promotion.

Open Access: Yes

DOI: 10.14254/1795-6889.2023.19-1.6

A Successful Festival for Kids in Győr

Ida Ercsey

Publication Name: Management for Professionals

Publication Date: 2019-01-01

Volume: Part F559

Issue: Unknown

Page Range: 149-159

Description:

The Győr Kids Festival was established to be a free outdoor festival for socially disadvantaged children. The organizers later expanded the festival so it would be longer than 1 day and children could participate in all kinds of programmes including sports, culture, arts and crafts. The festival’s primary target audience were the parents of children 3–14 years old. The product was designed to create access to cultural events, and due to subsequent behavioural changes, such as starting or increasing the participation in cultural activities, the families could experience the benefits of an improved well-being. In order to achieve the realization of the desired behaviour, the Vaskakas Puppet Theatre (VPT), as the main organizer, should coordinate different complementary approaches, namely, an economic, a technological and an informational one. In this case two major strategies can be followed: a reinforcement and an induction. In 2015, the VPT launched a development in the marketing mix to reduce the barriers of participation in the Györkőc Festival. This festival has increased the number of visitors every year, and now it is the largest free outdoor children’s festival in Hungary with 26,000 registered children and approximately 50,000 visitors.

Open Access: Yes

DOI: 10.1007/978-3-030-04843-3_13

The role of customers' involvement in value co-creation behaviour is value co-creation the source of competitive advantage?

Ida Ercsey

Publication Name: Journal of Competitiveness

Publication Date: 2017-09-01

Volume: 9

Issue: 3

Page Range: 51-66

Description:

According to service dominant logic (SDL), customers are always active participants and collaborative partners in exchanges; therefore we should focus on the elements of consumer behaviour that are connected with the value co-creation. By involving the customers in service production, providers can capture customers' needs and maintain their competitiveness. The cutomers' roles may lead to a higher productivity and competitive quality for companies. Previous researches recognized two types of the customers' co-creation behaviour. First, it is the consumers' participation behaviour. Then, the other one is the consumers' citizenship behaviour. The goal of our study is to examine how the level of involvement influences two kinds of behaviour mentioned. Besides, we explore if respondents' participation behaviour or citizenship behaviour influence the perceived value of service provided. In 2015, for examination of our research questions, we carried out a quantitative research and applied quota sampling to obtain data from two target groups (X and Y generations). The activity and attitude of individuals related to performance of an extra-role in service interaction is less favourable than the required in-role behaviour. According to the results of our survey, the level of involvement influences the customers' mandatory behaviour and volunteer behaviour when working on a co-creation value. Empirically verifiable, the service users' activity in a value creation affects customers' value of the service.

Open Access: Yes

DOI: 10.7441/joc.2017.03.04

The examination of the corporate governance system at supplier companies: Empirical evidence from Hungarian automotive industry

Ida Ercsey

Publication Name: Journal of Competitiveness

Publication Date: 2016-06-01

Volume: 8

Issue: 2

Page Range: 70-86

Description:

Information management and the organizational structure can contribute to the firms' competitive advantage and business success. In the first part of our study we summarize the results we obtained by analyzing the corporate governance system in connection with the structure of enterprises and their decision making. Then we have an insight into the leadership style of the suppliers from the point of view of the participation of the staff in decision making. In the second part we analyze the information management of the supplier companies on the basis of the answers from the management. We evaluate the strategic and the operational concept of information management, proceeding from the strategy-making activity. The accomplishment of permanent renewal and willingness to innovate are both indispensable for achieving elasticity in organizations. We explore how the suppliers introduce innovation in connection with the firm structure and the information system. Finally, we consider how some essential company characteristics, namely company size, ownership, region, and the width of the product assortment, affect various company functions.

Open Access: Yes

DOI: 10.7441/joc.2016.02.06

The effect of the perceived value of cultural services on the quality of life

Ida Ercsey Laszlo Jozsa

Publication Name: International Review on Public and Nonprofit Marketing

Publication Date: 2016-04-01

Volume: 13

Issue: 1

Page Range: 15-36

Description:

In international and especially in Hungarian marketing literature, a few pieces of research deal with analysis of the relationship between the subjective quality of life and the services. The objective of this article is to explore, what the role of the perceived value of cultural activities play in the evaluation of the young people’ quality of life. First, we look over the quality of life studies in the cultural industry. Next, we study the perceived value comparing two main approaches to the conceptualisation of this framework. Based on the scales of previous studies and our results of the exploratory phase (small-group interviews, and pilot study) we developed the initial scales for measurement of the subjective quality of life (QOL) and the perceived value of cultural activities. We conducted a survey to test our hypotheses. The target population of our research is consumers who participated in cultural activities between 14 and 30 ages in one Hungarian region. Our results show that perceived value of cultural services has three different dimensions: functional (quality and price of cultural service, installation of cultural provider, and personnel expertise), emotional and social ones. We found that the functional dimension of cultural services has positive effect on the consumers’ global QOL. Besides, the emotional and social values of cultural services contribute to the higher perception of the family and friend relationships among young users. Finally, we discuss our results, managerial implications, and formulate limitations of our empirical research and further research.

Open Access: Yes

DOI: 10.1007/s12208-015-0140-9

Is early smoking a fashion trend or a defensive mechanism? - Study on consumer behaviour among students

Ida Ercsey Péter Huszka Laszlo Jozsa

Publication Name: Economics and Sociology

Publication Date: 2014-01-01

Volume: 7

Issue: 1

Page Range: 142-156

Description:

Health status in Hungary has been deteriorating since the mid-1960s, resulting that Hungary is behind the developed health cultures - mainly Western European - countries. Considering these facts, our scientific interest turned to the examination of health awareness, drinking and smoking habits, healthy lifestyles, state of health and environmental awareness of adolescents and youngsters. To realize these tasks, during the set-up of the sample our aim was to provide representativeness and randomness. The research found that those pupils, who had a harmonious relationship with their parents, maintained a lower level (substance use) smoking and smoking frequency characteristic. No less important is the observation that youngsters try the cigarettes more and more early, but they are far too optimistic in assessing their own health.

Open Access: Yes

DOI: 10.14254/2071-789X.2014/7-1/13

Perceived quality of life as sustainable development facet

Ida Ercsey

Publication Name: Journal of Security and Sustainability Issues

Publication Date: 2012-01-01

Volume: 2

Issue: 2

Page Range: 19-30

Description:

The objective of this article is to explore how roles the perceived value of the cultural activities in the evaluation of the consumers' quality of life. First, we study the perceived value comparing two main approaches to the conceptualization of the perceived value. Next, we look over the quality of life studies in the cultural industry. We carried out a qualitative study among adult consumers in a Hungarian Region. Based on our results we explored the main components of the quality of life by subjective evaluation. We found that functional expression appears clearly against the emotional ones in the evaluation of the perceived value related to the cultural activities.

Open Access: Yes

DOI: 10.9770/jssi.2012.2.2(2)