Ida Ercsey
56096188300
Publications - 13
Evaluation criteria for lifestyle applications - The role of MAUQ factors in satisfaction
Publication Name: Management and Marketing
Publication Date: 2024-09-01
Volume: 19
Issue: 3
Page Range: 498-519
Description:
The most common health-related apps are lifestyle apps, i.e., fitness, nutrition, diet, and meditation apps, which account for half of all m-health apps on the market. Mobile app-based interventions have been shown to be effective in improving diet-related health outcomes. The aim of this study is to map the usage patterns of lifestyle apps (fitness, diet, and relaxation apps) and identify the role of each factor in the usability of MAUQ (m-Health App Usability Questionnaire) factor - ease of use, interface satisfaction, and usefulness - in overall satisfaction. Data were collected through an online survey in Hungary with 348 users of various lifestyle applications, i.e., fitness (30.2%), nutrition (31.3%), and mindfulness (38.5%) apps. Respondents showed a preference for free apps over paid ones and predominantly used iOS operating systems. The partial least squares structural equation modelling (PLS-SEM) method was used to identify the role of usability dimensions in overall satisfaction. The satisfaction of lifestyle app users is positively influenced by 'Ease of Use' and 'Interface and Satisfaction'. However, effectiveness (positive physical and mental health outcomes) negatively influences satisfaction. Research can be particularly useful for app developers, as usability and design (features) play a particularly important role in satisfaction, so these are primary considerations in development.
Open Access: Yes
Analyzing perspectives on lifestyle m-health apps: User and non-user insights
Publication Name: Effective Digital Marketing for Improving Society Behavior Toward Dei and Sdgs
Publication Date: 2023-11-14
Volume: Unknown
Issue: Unknown
Page Range: 48-67
Description:
The aim of the research is to explore the theoretical background and experiences of using lifestyle (LS) applications from a user perspective. The objective is to identify the reasons for non-usage. To accomplish these research goals, four focus group interviews were conducted with students studying recreation management in the autumn of 2022. The focus group research findings indicated that sports and fitness apps were the participants' most favoured. The evaluation of LS applications identified usefulness, features, accessibility, and accuracy as the most significant factors. More students reported positive effects on their physical and mental health; however, they viewed the applications and smart devices as auxiliary tools. The main reasons for non-use included personal, technical, and usability issues, as discovered by the authors. This chapter provides an in-depth insight into alterations in health practices, incentives and encounters with mobile devices and LS apps, contributing to the field of service literature.
Open Access: Yes
Thematic Analysis Of Google Play Reviews Of Lifestyle Apps
Publication Name: Human Technology
Publication Date: 2023-05-01
Volume: 19
Issue: 1
Page Range: 82-102
Description:
Worldwide, numerous studies have been conducted on m-health applications and the results show that, if well-designed, they can regulate and track medication and reduce healthcare costs. The aim of this research is to analyze the experiences of users connected to different lifestyle apps, in particular (1) to explore the negative, neutral and positive topics in the reviews, and (2) to discover the role of health improvement among the comments. The present paper is part of a complex empirical research project. A qualitative and quantitative content analysis was conducted of the user reviews in the Google Play store for the 16 lifestyle apps selected during the first phase of the empirical research (quasi experiment). All in all, 2,835 comments were analyzed. The negative comments mentioned unreliable tracking functions, problems with updates, or high prices. The neutral comments outlined some missing functions or problems with the operation of the app. The positive comments were related to health improvement, usefulness, ease of use, engagement and willingness to recommend the app. Physical activity, facilitating a specific diet, weight loss, wellbeing, tracking progress and health awareness were among the common health aspects of the lifestyle apps. The results of this research will be particularly useful for consumers, app developers and service providers who focus on health awareness and health promotion.
Open Access: Yes
A Successful Festival for Kids in Győr
Publication Name: Management for Professionals
Publication Date: 2019-01-01
Volume: Part F559
Issue: Unknown
Page Range: 149-159
Description:
The Győr Kids Festival was established to be a free outdoor festival for socially disadvantaged children. The organizers later expanded the festival so it would be longer than 1 day and children could participate in all kinds of programmes including sports, culture, arts and crafts. The festival’s primary target audience were the parents of children 3–14 years old. The product was designed to create access to cultural events, and due to subsequent behavioural changes, such as starting or increasing the participation in cultural activities, the families could experience the benefits of an improved well-being. In order to achieve the realization of the desired behaviour, the Vaskakas Puppet Theatre (VPT), as the main organizer, should coordinate different complementary approaches, namely, an economic, a technological and an informational one. In this case two major strategies can be followed: a reinforcement and an induction. In 2015, the VPT launched a development in the marketing mix to reduce the barriers of participation in the Györkőc Festival. This festival has increased the number of visitors every year, and now it is the largest free outdoor children’s festival in Hungary with 26,000 registered children and approximately 50,000 visitors.
Open Access: Yes
The role of customers' involvement in value co-creation behaviour is value co-creation the source of competitive advantage?
Publication Name: Journal of Competitiveness
Publication Date: 2017-09-01
Volume: 9
Issue: 3
Page Range: 51-66
Description:
According to service dominant logic (SDL), customers are always active participants and collaborative partners in exchanges; therefore we should focus on the elements of consumer behaviour that are connected with the value co-creation. By involving the customers in service production, providers can capture customers' needs and maintain their competitiveness. The cutomers' roles may lead to a higher productivity and competitive quality for companies. Previous researches recognized two types of the customers' co-creation behaviour. First, it is the consumers' participation behaviour. Then, the other one is the consumers' citizenship behaviour. The goal of our study is to examine how the level of involvement influences two kinds of behaviour mentioned. Besides, we explore if respondents' participation behaviour or citizenship behaviour influence the perceived value of service provided. In 2015, for examination of our research questions, we carried out a quantitative research and applied quota sampling to obtain data from two target groups (X and Y generations). The activity and attitude of individuals related to performance of an extra-role in service interaction is less favourable than the required in-role behaviour. According to the results of our survey, the level of involvement influences the customers' mandatory behaviour and volunteer behaviour when working on a co-creation value. Empirically verifiable, the service users' activity in a value creation affects customers' value of the service.
Open Access: Yes
The examination of the corporate governance system at supplier companies: Empirical evidence from Hungarian automotive industry
Publication Name: Journal of Competitiveness
Publication Date: 2016-06-01
Volume: 8
Issue: 2
Page Range: 70-86
Description:
Information management and the organizational structure can contribute to the firms' competitive advantage and business success. In the first part of our study we summarize the results we obtained by analyzing the corporate governance system in connection with the structure of enterprises and their decision making. Then we have an insight into the leadership style of the suppliers from the point of view of the participation of the staff in decision making. In the second part we analyze the information management of the supplier companies on the basis of the answers from the management. We evaluate the strategic and the operational concept of information management, proceeding from the strategy-making activity. The accomplishment of permanent renewal and willingness to innovate are both indispensable for achieving elasticity in organizations. We explore how the suppliers introduce innovation in connection with the firm structure and the information system. Finally, we consider how some essential company characteristics, namely company size, ownership, region, and the width of the product assortment, affect various company functions.
Open Access: Yes
The effect of the perceived value of cultural services on the quality of life
Publication Name: International Review on Public and Nonprofit Marketing
Publication Date: 2016-04-01
Volume: 13
Issue: 1
Page Range: 15-36
Description:
In international and especially in Hungarian marketing literature, a few pieces of research deal with analysis of the relationship between the subjective quality of life and the services. The objective of this article is to explore, what the role of the perceived value of cultural activities play in the evaluation of the young people’ quality of life. First, we look over the quality of life studies in the cultural industry. Next, we study the perceived value comparing two main approaches to the conceptualisation of this framework. Based on the scales of previous studies and our results of the exploratory phase (small-group interviews, and pilot study) we developed the initial scales for measurement of the subjective quality of life (QOL) and the perceived value of cultural activities. We conducted a survey to test our hypotheses. The target population of our research is consumers who participated in cultural activities between 14 and 30 ages in one Hungarian region. Our results show that perceived value of cultural services has three different dimensions: functional (quality and price of cultural service, installation of cultural provider, and personnel expertise), emotional and social ones. We found that the functional dimension of cultural services has positive effect on the consumers’ global QOL. Besides, the emotional and social values of cultural services contribute to the higher perception of the family and friend relationships among young users. Finally, we discuss our results, managerial implications, and formulate limitations of our empirical research and further research.
Open Access: Yes
Is early smoking a fashion trend or a defensive mechanism? - Study on consumer behaviour among students
Publication Name: Economics and Sociology
Publication Date: 2014-01-01
Volume: 7
Issue: 1
Page Range: 142-156
Description:
Health status in Hungary has been deteriorating since the mid-1960s, resulting that Hungary is behind the developed health cultures - mainly Western European - countries. Considering these facts, our scientific interest turned to the examination of health awareness, drinking and smoking habits, healthy lifestyles, state of health and environmental awareness of adolescents and youngsters. To realize these tasks, during the set-up of the sample our aim was to provide representativeness and randomness. The research found that those pupils, who had a harmonious relationship with their parents, maintained a lower level (substance use) smoking and smoking frequency characteristic. No less important is the observation that youngsters try the cigarettes more and more early, but they are far too optimistic in assessing their own health.
Open Access: Yes
Perceived quality of life as sustainable development facet
Publication Name: Journal of Security and Sustainability Issues
Publication Date: 2012-01-01
Volume: 2
Issue: 2
Page Range: 19-30
Description:
The objective of this article is to explore how roles the perceived value of the cultural activities in the evaluation of the consumers' quality of life. First, we study the perceived value comparing two main approaches to the conceptualization of the perceived value. Next, we look over the quality of life studies in the cultural industry. We carried out a qualitative study among adult consumers in a Hungarian Region. Based on our results we explored the main components of the quality of life by subjective evaluation. We found that functional expression appears clearly against the emotional ones in the evaluation of the perceived value related to the cultural activities.
Open Access: Yes
The possibility of patient-centered dietetic intervention in the context of health literacy in Hungary
Publication Name: Frontiers in Nutrition
Publication Date: 2026-01-01
Volume: 12
Issue: Unknown
Page Range: Unknown
Description:
Introduction: Non-communicable diseases (NCDs) accounted for 74% of global deaths in 2024, with over 41 million people dying. The WHO has identified reducing behavioral and metabolic risk factors as a priority intervention. In modern healthcare, patient-centered care plays a key role by addressing individual needs, lifestyles, and motivations, thereby enhancing the effectiveness of prevention and behavior change. Food-based dietary guidelines (FBDG), such as Hungary’s OKOSTÁNYÉR®, are vital in prevention and medical nutrition therapy. However, the effectiveness of such dietary interventions largely depends on individuals’ health literacy. Objectives: This study aimed to explore the relationship between health literacy, dieting habits, dietary counseling, and awareness of the local FBDG recommendations. Methods: This cross-sectional study was conducted in February 2023 on a representative sample (N = 500) of the adult Hungarian population, using the CAWI method. Data were collected with the validated HLS-EU 47-item questionnaire and additional custom items on health status, dieting, and awareness of the local FBDG. Health literacy indexes were calculated using validated thresholds. Descriptive statistics, chi-square tests, ANOVA, and multivariate regression analyses were applied (p < 0.05). Results: A total of 77.4% of respondents had low (insufficient or problematic) health literacy. Higher education levels and younger age were significantly associated with better health literacy. Chronic diseases were more prevalent in low health literacy groups. About 32.4% of respondents followed a medically indicated diet, and 36.8% had received dietary counseling. Awareness of the local FBDG was relatively low (20.8%), particularly among men and those with lower education. Conclusion: Patient-centered care necessitates a high level of health literacy, enabling patients to actively participate in their therapy. Findings of the study highlight that low health literacy in the Hungarian population poses a major challenge to the success of dietary interventions. Targeted health communication strategies and tailored dietetic support are essential to improve the effectiveness of personalized nutrition care, particularly among vulnerable groups with limited health literacy.
Open Access: Yes
THE IMPACT OF HEALTHY LIFESTYLE APPS' QUALITY ON SATISFACTION AND PERCEIVED IMPACT USING PLS SEM
Publication Name: Vezetestudomany
Publication Date: 2025-01-01
Volume: 56
Issue: 5
Page Range: 57-71
Description:
Lifestyle and wellbeing (LS) apps represent a popular form of m-health apps that facilitate the maintenance and improvement of health by encouraging active lifestyles. This study aims to adapt the uMARS scale, developed for evaluating the quality of m-health applications, and to investigate the relationship between quality, satisfaction, and behaviour factors in LS applications. Data collection was conducted using a survey in autumn 2023, with a sample size of 157 respondents. The PLS-SEM method was employed to test the hypotheses. The results indicate that four qualitative dimensions of LS apps have a direct impact on overall satisfaction. The qualitative dimensions of LS apps, including functionality, information content and aesthetics, directly impact users’ perceived health-related knowledge, attitudes and behaviour. Furthermore, the quality dimensions indirectly influence users’ perceived health-related factors through satisfaction.
Open Access: Yes
Patient-centered dietary care: obstacles and opportunities
Publication Name: Orvosi Hetilap
Publication Date: 2026-01-01
Volume: 167
Issue: 24
Page Range: 952-964
Description:
Introduction: Chronic, non-communicable diseases accounted for 74% of deaths worldwide in 2024, representing a significant social and economic burden. The WHO identifies reducing preventable risk factors as a primary intervention point. Patient-centered care plays a prominent role in modern healthcare, promoting prevention and increasing the effectiveness of lifestyle therapy by taking into account the individual needs, lifestyle, and motivations of patients. Nutritional guidelines play a crucial role in prevention and medical nutrition therapy. However, the effectiveness of personalized dietary care is greatly influenced by the health literacy of the population. Objective: Our research aimed to explore the characteristics that emerge in the interpretation of the OKOSTÁNYÉR ® nutritional recommendations based on health literacy. Medical nutrition therapy is an important part of lifestyle management for chronic, non-communicable diseases. However, the effectiveness of such interventions is greatly influenced by patients’ health literacy. Our research aimed to explore observable characteristics based on health literacy in the interpretation of the OKOSTÁNYÉR ® dietary recommendations, with the goal of increasing the effectiveness of dietetic practice. Sample and method: The research was based on a qualitative methodological approach, using focus group interviews. Four online focus group interviews were conducted with 6 participants each (N = 24). 58% of the participants were women (14 people) and 42% were men (10 people); their average age was 50.1 years. A quantitative survey using the HLS-EU47 questionnaire was conducted prior to the selection of participants, during which groups with low and normal health literacy were formed based on internationally validated cut-off scores. The selection of participants was preceded by a quantitative survey, on the basis of which groups with low and normal health literacy were formed. The audio recordings and transcripts of the discussions were analyzed by group and thematic unit, using multi-coded systematic data processing. Coding, analysis, and data visualization were supported by NVivo14 and SmartDraw softwares. Results: Based on the lifestyles, behaviors, and aspirations of individuals with normal and low health literacy, distinctly different character groups can be identified. Higher health literacy is linked to coping strategies that support health maintenance. Awareness of the OKOSTÁNYÉR ® recommendation is moderate (33.3%), particularly among those with low health literacy (16.6%). Navigating the vast amount of health information available can be challenging, especially for individuals with low health literacy. When it comes to ideal nutritional advice, participants highlighted the importance of reliable sources, however, they primarily rely on the internet and social media for answers to their nutritional questions, only seeking professional help when a health issue has already been established. They assess recommendations based on their personal habits and beliefs, often modifying them accordingly. Conclusion: Low health literacy can pose a significant barrier to effective dietary interventions. In the future, it will be essential to improve health communication, for example, by developing targeted nutritional recommendations and providing guided support to groups with low health literacy, such as developing nutritional competencies and increasing the effectiveness of personalized, patient-centered dietary counselling. Orv Hetil. 2026; 167(24): 952–964.
Open Access: Yes
Comparative Analysis of Healthcare Compensation Lawsuits Related to Breaches of the Duty to Inform: The Evolution of Non-Pecuniary Damages in Hungary (2008–2010 vs. 2018–2020) in a European Context
Publication Name: Laws
Publication Date: 2026-06-01
Volume: 15
Issue: 3
Page Range: Unknown
Description:
The study examines judicial practice regarding claims for damages and non-pecuniary damages (hereinafter: NPDs) arising from violations of the duty to inform in healthcare by comparing two periods (2008–2010 and 2018–2020) in the context of patient self-determination and European trends in patient rights. The 193 final judgments selected from the Wolters Kluwer Law Database based on keyword searches underwent qualitative content analysis and quantitative processing using SPSS (Statistical Package for the Social Sciences, SPSS version 25.0). A selection criterion was that the judgment should assess on its merits whether the duty to inform had been fulfilled or violated. The real value of the adjudged compensation was compared and normalized in relation to the minimum wage (multiplied by the minimum wage) in order to reveal the actual socio-economic weight of the compensation. The results show that while in 2008–2010, the lack of information was mostly considered an additional element of professional negligence, by 2018–2020, it was recognized as a separate violation of personality rights that infringed on the right to self-determination, and the rate of complete rejection of claims for NPDs decreased. However, the increase in nominal amounts was accompanied only to a limited extent by an increase in the real value of compensation. The findings suggest that Hungarian judicial practice is moving closer to the autonomy-centred European approach, while strengthening the reparative function of NPDs—ensuring compensation that is perceptible in real terms—remains an open task.
Open Access: Yes
DOI: 10.3390/laws15030050
