Erzsébet Printz-Markó

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Publications - 5

Evaluation criteria for lifestyle applications - The role of MAUQ factors in satisfaction

Ida Ercsey Veronika Keller Erzsébet Printz-Markó

Publication Name: Management and Marketing

Publication Date: 2024-09-01

Volume: 19

Issue: 3

Page Range: 498-519

Description:

The most common health-related apps are lifestyle apps, i.e., fitness, nutrition, diet, and meditation apps, which account for half of all m-health apps on the market. Mobile app-based interventions have been shown to be effective in improving diet-related health outcomes. The aim of this study is to map the usage patterns of lifestyle apps (fitness, diet, and relaxation apps) and identify the role of each factor in the usability of MAUQ (m-Health App Usability Questionnaire) factor - ease of use, interface satisfaction, and usefulness - in overall satisfaction. Data were collected through an online survey in Hungary with 348 users of various lifestyle applications, i.e., fitness (30.2%), nutrition (31.3%), and mindfulness (38.5%) apps. Respondents showed a preference for free apps over paid ones and predominantly used iOS operating systems. The partial least squares structural equation modelling (PLS-SEM) method was used to identify the role of usability dimensions in overall satisfaction. The satisfaction of lifestyle app users is positively influenced by 'Ease of Use' and 'Interface and Satisfaction'. However, effectiveness (positive physical and mental health outcomes) negatively influences satisfaction. Research can be particularly useful for app developers, as usability and design (features) play a particularly important role in satisfaction, so these are primary considerations in development.

Open Access: Yes

DOI: 10.2478/mmcks-2024-0022

The Role of Clusters: Past, Present and Future of the Pannon Thermal Cluster

Veronika Keller Erzsébet Printz-Markó Elisabeta Ilona Molnar Ferenc Darabos

Publication Name: Springer Proceedings in Business and Economics

Publication Date: 2024-01-01

Volume: Unknown

Issue: Unknown

Page Range: 415-432

Description:

The study examines the spectrum of the thermal and wellness clusters related to water-based health tourism in Hungary. The research is looking for an answer regarding the effects of the organization in clusters from the point of view economic, social and cultural in the thermal baths sector. In this sense, literary research and processing were carried out, and mixed-type professional interviews were conducted. Bearing in mind the unexplored dimensions of thermal clusters in Hungary, the research highlights three areas of action: proactivity, economic incorporation and innovation. The results of these three key defined potentials and the discovery of innovation reserves are the ones that will be addressed primarily in the future. These steps boost health tourism and associated activities. The clusters operating in the field, primarily Pannon Thermal Cluster—PANTERM, have hidden reserves and untapped potentials within the operational frames of the cluster organization. The discovery of the potential in the clusters may drive innovation.

Open Access: Yes

DOI: 10.1007/978-3-031-59858-6_28

Social media communication of the spa industry during the four waves of the COVID-19 pandemic

Roland Zsolt Szabó Veronika Keller Erzsébet Printz-Markó

Publication Name: Journal of International Studies

Publication Date: 2023-01-01

Volume: 16

Issue: 4

Page Range: 97-116

Description:

Tourism and the spa industry have been heavily affected by the Covid-19 pandemic. The social media strategies of top spa destinations were studied during the period from March 1, 2020, through February 28, 2022. Together There are 2,539 posts of selected spas (from Iceland, Austria, Slovakia, and Hungary). Based on former research, four major themes emerged: (i) Facebook versus Instagram communication during the two years of the pandemic; (ii) Live Vividness of the social media communication; (iii) Activity of the followers; (iv) Use of hashtags. Findings show that social media plays a significant role in fighting against the negative impacts of a crisis. Communication on social media is especially effective when emotional, affective images and positive emotions are presented to the target customers. Our findings extend not only crisis management theory, but also provide valuable insights into tourists’ psychometrics, which is essential for tourism destinations in developing their communication strategies.

Open Access: Yes

DOI: 10.14254/2071-8330.2023/16-4/7

Health Tourism—A New System-Model Based on the Four Basic Elements

Erzsébet Printz-Markó Elisabeta Ilona Molnar

Publication Name: Springer Proceedings in Business and Economics

Publication Date: 2020-01-01

Volume: Unknown

Issue: Unknown

Page Range: 253-267

Description:

Due to the complexity of health tourism and due to the excellent thermal, mineral, and medicinal water qualities of Hungary and Romania, as water is one of the four ancient elements determined by Aristotle, such treasures play an important role not only in the field of economy, but also in social life. As one of the oldest forms of tourism is spa-tourism, the present research focuses on this branch of health tourism, which, in its offers, has as its main focus on thermal and medicinal waters in Hungary and Romania. Thanks to the favorable geological conditions of the two neighboring countries, the attraction-based system of health tourism is built on a multi-element model. Based on this, the paper aims at discussing the system of water-based health tourism based on the four ancient elements. These four elements are water, fire, earth, and air. Making use of Lee’s European Health and Wellness Model Services, we have created a four-element water-based health tourism system. The modeling of the system consists of a survey of tourism in the selected spa/wellness facilities. In case of successful testing, the model should be incorporated in the terminology of health tourism in both countries.

Open Access: Yes

DOI: 10.1007/978-3-030-43449-6_14

Territorial differences between countries with regard to the wellness lifestyle of their youth

Zsuzsa Ivancsóné Horváth Erzsébet Printz-Markó

Publication Name: Forum Scientiae Oeconomia

Publication Date: 2018-01-01

Volume: 6

Issue: 3

Page Range: 101-117

Description:

The focus of the present research is the issue of education on healthy lifestyles and consequently the future target group of wellness tourism. We examined European college students to discern whether there are territorial differences in the wellness lifestyle of their young people and which major characteristics are typical of Hungarian youth. As the result of our literary and questionnaire research, based on factor analysis, we fine-tuned the factors determining the wellness lifestyle in our so-called wellness roulette and make recommendations for lifelong learning in terms of healthy lifestyles.

Open Access: Yes

DOI: 10.23762/FSO_VOL6_NO3_7