This study aims to explore the impact of digitalisation on the travel decision-making process of Generation X, Y, and Z, as well as to identify generational differences in tourism consumer behaviour. The research places particular emphasis on the role of information sources and variations in decision-making preferences. The study employs a quantitative research approach, analysing the travel decision-making habits of different generations through survey-based data collection. A literature review was conducted to examine intergenerational differences and the relationship between digitalisation and travel-related decision-making. Results and discussions: The findings indicate that digitalisation influences travel decisions across all generations, albeit in different ways. Trust and personal recommendations play a crucial role for Generation X, whereas Generation Y relies more heavily on online reviews. In the case of Generation Z, social media and digital channels have a decisive influence. The study also highlights that price remains a key factor for all generations; however, expectations regarding quality and information-seeking behaviours differ. Generation Y and Z exhibit a higher demand for visual content and real-time information, while Generation X tends to value reliability and detailed planning. Furthermore, the results show a clear trend toward mobile-first decision-making among younger users, especially within Generation Z. The study's findings contribute to the development of tourism marketing strategies by enabling the more effective application of generation-specific communication tools. Based on the results, recommendations can be made for tourism service providers regarding the optimisation of their digital presence and customer communication. The insights gained can also support designing personalised digital campaigns, enhance customer engagement, and foster loyalty among different generational segments in the evolving digital tourism landscape.

In recent years, the use of digital solutions in tourism has accelerated and smart solutions are now used even in areas that are less technology-oriented, such as angling tourism. Angling itself and angling tourism seem rather traditional, definitely not tech-savvy activities, ones that can be categorised among the ecotourism or slow tourism products. It is not to say, however, that angling tourism does not evolve and is immune to the trends released in tourism. Recently there were huge changes in the regulation and organisation of angling in Hungary (and further changes are expected to come), which brought about a surge in the number of anglers in Hungary and the development of angling tourism. By now angling has become by far the hobby in Hungary done by the largest number of people; after a steady growth for decades, the number of registered anglers has by now reached almost one million persons, i.e. approximately ten per cent of the Hungarian population are anglers (and so potential target group of angling tourism), which makes the investigation of the topic of angling tourism really important – not to mention the fact that not only domestic but also inbound angling tourism is characteristic of Hungary. Among the changes, in 2019 the electronic support of angling administration was launched through the so-called HORINFO system run by MOHOSZ, the Hungarian National Angling Association. This paper summarises the changes and their consequences, explores the current digitalisation of angling tourism, its benefits, and examines the acceptance of new technologies by anglers. The results of the research show that the digitalisation and the introduction of new technologies accelerated during the Covid-19 epidemic, but their adoption by angling tourism has been slower. The study shows the importance of digitalisation in monitoring the environmental pillar of sustainability and the interventions needed. The study also provides a thorough investigation of the Hungarian and international literature of angling tourism, rather deficient to date, and gives recommendations on the further development of the HORINFO system. The significance of the issue is enhanced by the fact that Hungary now has a National Angling Development Strategy to strategically found further angling tourism developments.

Gastronomy is currently undergoing a renaissance, different gastronomic trends influence the way menus are set up. The purpose of this study is to investigate the menu of a restaurant in a Transdanubian city in terms of sold portions and margins. After an unstructured interview with the manager, the breadth and depth of the offer were investigated. Then the data were examined, based on the restaurant's menu selection, traffic and cost data with the help of time series analysis. During the processing of time series data, the analysis takes into account seasonality and compares the same terminology of the years studied. With the turnover and cost data, the Kasavana and Smith portfolio analysis method was used and based on the margin and the number of portions sold, the Menu engineering worksheet was used to create the data series for the presentation. The research provides a detailed picture of sales decisions for the period 2016-2019. The results of the examination show that reducing the selection and offering special dishes are in line with the gastronomical trends, but not necessarily with the location of the restaurant and the needs of its target audience. Using the model, seasonality was examined for the first time, which did not prove that restaurant guests were looking for seasonal food. With a well-selected menu – which is one of the most important marketing communication tools - the restaurant is able to influence guests' food choices. Proper use of colours, shapes and prices all affect the guest's subconscious mind, which is responsible for a large percentage of decisions. The character of the restaurant and its guests are usually determined by the dishes on the menu. In the case of the investigated restaurant the solution could be to tailor the prices to the target group and to strengthen the marketing communication. The restaurant — taking advantage of the large space — can be used to serve different target groups by sharing the room

Digitalisation has become inevitable these days. It has been in the forefront due to innovations, the development of informat ion technology tools, internet and smartphones transforming the tourism industry, too. Digital marketing tools and methods have attracted an increasing interest among the Hungarian tourists, as well. The study focuses on the spread of these opportunities in Hungary. The paper’s aim is to investigate when and in what way Hungarian tourists participate in digital tourism. Secondary and primary research was con ducted between October 2018 and March 2019 with a sample of more than 500 respondents. The results show how Hungarian tour ists are related to the digital development in tourism. This study also explores the link between the risk of the activities and the usage of online tools. T he study advances into the literature about the importance of digitalisation in tourism. It shows specifically where service providers need to pay close attention in the marketing communication, in order to remain competitive and gain a competitive advantage.

The focus of the present research is the issue of education on healthy lifestyles and consequently the future target group of wellness tourism. We examined European college students to discern whether there are territorial differences in the wellness lifestyle of their young people and which major characteristics are typical of Hungarian youth. As the result of our literary and questionnaire research, based on factor analysis, we fine-tuned the factors determining the wellness lifestyle in our so-called wellness roulette and make recommendations for lifelong learning in terms of healthy lifestyles.

The aim of the research is to reveal the opinion of regional professionals involved in the management of sustainable tourism and its three pillars. Through the results of 27 in-depth interviews with decision-makers and NGOs, we have explored the perceptions of the economic, environmental and social factors, both positive and negative, and the importance of each factor. The analysis of the results clearly shows a difference of opinion between decision-makers and NGOs. The negative impacts of tourism were highlighted by respondents, mainly in terms of the impact on the natural and economic environment, however, the positive impacts were more prominent. The research showed that the impacts on social environment were perceived more positively by respondents, and NGOs did not emphasise negative impacts in this category. The study shows that the role of tourism management in nature conservation areas is necessary and important for sustainable tourism development. The research clearly demonstrates that sustainability is an important issue in tourism. The results of the research also show that decision-makers are not familiar with the concept of sustainability, its precise content and their preparation and knowledge are insufficient to make the right decisions on the subject. The research shows that there is a shortage of professionals with expertise in tourism management, which makes it difficult to implement coordinated tourism development in the area under study.