Csaba Kőmíves
57811370000
Publications - 9
Post-pandemic pursuits: Activity preferences of rural tourists in Western Transdanubia
Publication Name: Hungarian Geographical Bulletin
Publication Date: 2024-10-01
Volume: 73
Issue: 3
Page Range: 283-301
Description:
This study examines the changing preferences of rural tourists in Western Transdanubia, Hungary, in the wake of the COVID-19 pandemic. We aim to uncover how rural tourism has changed and identify the new winners of the shifting demand. In 2021, we conducted a comprehensive survey with 925 participants and introduced a novel activity-based segmentation of rural tourists, revealing a strong preference for complex service packages. Practically, our findings highlight that village caterers who have strategically segmented the market have emerged as winners, successfully attracting different age groups and genders with customized packages. Cluster analysis revealed a segment of rural tourists who, without exception, were enthusiastic about diverse activities. In particular, our cross-cluster analysis points to a significant amount of potential demand among middle-aged tourists. These findings help practitioners develop a targeted product mix and marketing strategy to meet the changing demands of rural tourism.
Open Access: Yes
Tourist Attitudes toward Heritage of a County in Western Hungary
Publication Name: Sustainability Switzerland
Publication Date: 2024-07-01
Volume: 16
Issue: 13
Page Range: Unknown
Description:
Preserving and passing on folk traditions and gastronomic culture to the next generation has always been an important task of elderly people in every single historic period. The main goal of this study is to provide a clear picture of travelers’ attitudes toward gastronomy and cultural values in a western Hungarian county. The presence of the Szigetköz Nature Park and some World Heritage sites (like Fertő-Hanság National Park and Abbey of Pannonhalma) requires responsible tourism planning that is environmentally, socially, and economically sustainable. When conducting quantitative research (survey based on questionnaires), special attention was paid to tourists’ knowledge of gastronomy values and architectural, cultural, and natural attractions. Four hypotheses were formulated in this study. The data collection took place between 1 September 2023 and 30, October 2023 (N = 666). The sample is not representative since the respondents were randomly selected. As opposed to previous studies, the most important novelty of this research is that tourists’ visits to different destinations were assessed while previous studies mainly focused on the interests of tourists.
Open Access: Yes
DOI: 10.3390/su16135739
A demographic study of natural heritage visitation intentions in tourism in Győr-Moson-Sopron County, in Hungary
Publication Name: Journal of Infrastructure Policy and Development
Publication Date: 2024-01-01
Volume: 8
Issue: 12
Page Range: Unknown
Description:
At the beginning of the 21st century, sustainability is today’s most important issue, but it is achieved only in those areas where there is environmental awareness. Natural heritage is a part of heritage tourism in terms of the grouping of attraction types. The conceptualization of heritage and cultural heritage itself is not uniform in the national and domestic literature, with some considering heritage tourism to be synonymous with cultural tourism and others interpreting it as a connotation. This study aims to present the natural heritage of Győr-Moson-Sopron County (Hungary). Quantitative research was used to analyze the topic (N = 666), the sample is not representative and the selection of respondents was random. Data were collected between 1 September 2023 and 31 October 2023 using electronic questionnaires shared on Google Drive. Data were processed using SPSS 25.0 and MS Office Excel in addition to the descriptive statistical data (modus, median, standard deviation), correlation, and cross-tabulation analyses. In the framework of quantitative research, respondents’ travel willingness to visit tourist attractions, their specific expenditures, and their intention to participate in various events were conducted. The following questions are addressed in the study, whether all three national parks (Fertő-Hanság, Pannontáj-Sokoróand Szigetköz) are equally popular among tourists, whether the educational level of tourists influences the visitation of Lake Fertő, whether the respondents’ place of residence and the Danube floodplain influence the visitation of the lake and whether the age of the respondents influences the visitation of the 700-year-old oak in Hédervár. The significant finding of the study is that the mean of non-young people’s visitation is higher than that of young people in all three national parks.
Open Access: Yes
Events based on gastronomic traditions in West Hungary, in Győr-Moson-Sopron County
Publication Name: Journal of Infrastructure Policy and Development
Publication Date: 2024-01-01
Volume: 8
Issue: 12
Page Range: Unknown
Description:
The transfer of knowledge and the preservation of traditions is passed down from generation to generation. The main objective of this study was to explore people’s knowledge of the gastronomic heritage of the Kisalföld regions through an analysis of the county’s (attendance to, decision-making and willingness to spend on food and beverages) taking place in the county, such as the Flavours of Szigetköz, the County Wines Festival, the Flavours of Rábaköz or Eszterházy Baroque Food Festival at Fertőd. A quantitative research was used to analyse the topic (N = 666), the sample is not representative and the selection of respondents was random. Data were collected between 1 September 2023 and 31 October 2023 using electronic questionnaires shared on Google Drive. Data were processed using SPSS 25.0 and MS Office Excel in addition to the descriptive statistical data (modus, median, standard deviation), correlation, and crosstabulation analyses. Important research questions of the study were whether the respondents’ place of respondents influences gastronomic awareness whether age determines willingness to travel to attend a gastronomy event, The most popular gastronomic event in the county was the Vegetables of Hanság Region (mean 3.35), and the least popular was the Szigetköz Flavours of Szigetköz festival (mean 3.01). The key finding of the study is that an essential aspect of sustainability for decision-makers is to know the characteristics of tourists (middle-aged female target group), to select and maximize the different program packages in the marketing of the offer, to distribute the traffic and to avoid mass tourism.
Open Access: Yes
EXAMINING THE DEMAND RELATIONSHIPS OF BETWEEN RELIGIOUS TOURISM AND EXAMPLE OF URBAN ATTRACTIONS IN THE GYŐR-PANNONHALMA TOURIST AREA
Publication Name: Geojournal of Tourism and Geosites
Publication Date: 2024-01-01
Volume: 57
Issue: Unknown
Page Range: 2114-2122
Description:
This study examines the sacred places of Győr-Moson-Sopron County (Western Hungary), focusing on people's attitudes towards them. Pannonhalma is part of the world heritage, the Győr Cathedral, and the five church festivals (Roman Catholic, Jewish, Reformed, Lutheran, Greek Oriental) held in the city are important places of worship. The aim of the study was to analyse the scope of religious tourism in the World Heritage Site and to examine the demographics of the demand for urban religious centres. Primary research was conducted with a quantitative (questionnaire) survey between 10th September 2023 and 30th October 2023. The sample of 666 persons is not representative, respondents were chosen with arbitrary sampling. Data were processed using the SPSS 23 statistical program package which contains cross-table analysis, in addition to the descriptive statistical analyses. The most important finding of the study is that travel propensity is determined by the importance and familiarity of urban landmarks, and significance can be found here. Respondents' age, educational attainment and gender also show significant differences in terms of the attractiveness of visiting attractions (distance from their residence). The research investigated the demand for Roman Catholic, Jewish, Reformed, Evangelical and Greek Orthodox religious attractions in Győr and the Pannonhalma Benedictine Abbey, a World Heritage Site, according to local specificity. There is significant evidence of a regional pull effect of the World Heritage status of the built heritage site. The city churches and their associated events are most popular with the elderly, women and those with higher education.
Open Access: Yes
TASTING TRADITIONS: THE IMPACT OF DEMOGRAPHICS AND GASTRONOMIC KNOWLEDGE IN GYŐR-MOSON-SOPRON COUNTY, IN HUNGARY
Publication Name: Geojournal of Tourism and Geosites
Publication Date: 2024-01-01
Volume: 56
Issue: 4
Page Range: 1708-1717
Description:
The most important objective of this study is to explore people's attitudes regarding the values of gastronomy in Győr-Moson-Sopron County. Data collection took place between September 1, 2023, and November 30, 2023 (N=784). The sample is not representative, the respondents were selected arbitrarily and randomly. The survey data was processed using JMP Pro17 Statistical software and Google forms were shared on social media platforms. The most important result of the primary research is that the study revealed the personal preferences and attitudes of respondents that influence the frequency of attendance at gastronomic events. To this end, we wanted to conduct a cluster analysis. Secondary research shows that the preservation and transmission of gastronomic culture is a key task in all historical periods. In this context, it becomes justified to examine our sample with a view to preserving cultural heritage and identity and to explore how the individuals in our sample relate to the gastronomic traditions of their region, which may influence their choices and the preservation of traditions that are part of their identity. The preservation of cultural heritage and contributions to it hold a significant role in gastronomic tourism. The implications of the results of the empirical research go beyond the borders of Győr-Moson-Sopron county and highlight the relationship between gastrotourism and local traditions.
Open Access: Yes
GUESTS’ SATISFACTION IN GYŐR-MOSON-SOPRON COUNTY, IN HUNGARY
Publication Name: Geojournal of Tourism and Geosites
Publication Date: 2023-01-01
Volume: 50
Issue: 4
Page Range: 1253-1259
Description:
The primary goal of the study is to explore the satisfaction of Hungarian people with food delivery services, which gained popularity during the COVID-19 pandemic, in the post-pandemic period. The publication's main research questions are: to what extent are customers satisfied with the speed of food delivery and the temperature of the delivered meals? The empirical research also analyses whether the speed of delivery influences the customers' attitudes towards their connection with the catering establishments. The survey was carried out between April 10, 2022, and June 30, 2022. The sample is non-representative (N=452), with respondents being selected arbitrarily in Győr-Moson-Sopron County. Data were processed using the IBM SPSS 25.0 statistical software package. During the primary research the authors examined the current food ordering habits of the participants using statistical (descriptive, correlational) analyses. The aim of this study is to identify and evaluate the key factors that influence customer satisfaction and decision-making in the food delivery industry, providing actionable insights for service providers. The topic of the present study is the examination of the customer satisfaction and decision-making of the Hungarian population focusing on the food delivery industry. A comprehensive literature review was conducted to establish a theoretical framework and formulate hypotheses. A survey-based methodology was employed to collect data from consumers and the collected data were analysed using statistical techniques to test the formulated hypotheses and determine the relationships between the identified factors and customer satisfaction. Results and discussions: presentation and analysis of the obtained results. The study concludes that delivery speed, food temperature, price-value ratio, quality, variety and online presence are crucial factors in the customer satisfaction and decision-making in the food delivery industry. Addressing these aspects can help service providers enhance their competitiveness and improve the overall customer experience.
Open Access: Yes
EXAMINING A MENU ON THE BASIS OF THE KASAVANA - SMITH MODEL IN A HUNGARIAN RESTAURANT
Publication Name: Deturope
Publication Date: 2022-01-01
Volume: 14
Issue: 1
Page Range: 111-127
Description:
Gastronomy is currently undergoing a renaissance, different gastronomic trends influence the way menus are set up. The purpose of this study is to investigate the menu of a restaurant in a Transdanubian city in terms of sold portions and margins. After an unstructured interview with the manager, the breadth and depth of the offer were investigated. Then the data were examined, based on the restaurant's menu selection, traffic and cost data with the help of time series analysis. During the processing of time series data, the analysis takes into account seasonality and compares the same terminology of the years studied. With the turnover and cost data, the Kasavana and Smith portfolio analysis method was used and based on the margin and the number of portions sold, the Menu engineering worksheet was used to create the data series for the presentation. The research provides a detailed picture of sales decisions for the period 2016-2019. The results of the examination show that reducing the selection and offering special dishes are in line with the gastronomical trends, but not necessarily with the location of the restaurant and the needs of its target audience. Using the model, seasonality was examined for the first time, which did not prove that restaurant guests were looking for seasonal food. With a well-selected menu – which is one of the most important marketing communication tools - the restaurant is able to influence guests' food choices. Proper use of colours, shapes and prices all affect the guest's subconscious mind, which is responsible for a large percentage of decisions. The character of the restaurant and its guests are usually determined by the dishes on the menu. In the case of the investigated restaurant the solution could be to tailor the prices to the target group and to strengthen the marketing communication. The restaurant — taking advantage of the large space — can be used to serve different target groups by sharing the room
Open Access: Yes
EXAMINATION OF HOLIDAY HABITS IN HUNGARY, WITH SPECIAL REGARD TO RURAL TOURISM
Publication Name: Geojournal of Tourism and Geosites
Publication Date: 2022-01-01
Volume: 44
Issue: 4
Page Range: 1403-1410
Description:
The paper aims to examine the demand for rural tourism, targeting the design of offers following the period of the pandemic. The topic of the present study, is the examination of the holiday habits of the Hungarian population focusing on rural tourism. Following the theoretical background regarding rural tourism, rural tourism destination and tourism motivation, the primary research investigates the holiday habits of various age groups and the differences between these, the frequency of traveling and planned overstays, and the optional programs as recreational and gastronomic activities, their willingness to spend for the offers that form an integral part of the rural tourism. The survey method was chosen and the respondents were assigned via a random sample. The collected data was processed via IBM SPSS 25 program, in which unary and binary operations, correlation analysis was done. The study highlights that there is a high demand for rural tourism in the countryside in the post-pandemic period, is a general need for recreation irrespective of age, educational background, or residence. The respondents would participate in a genuine rural program irrespective of age, educational background, or residence. It was also proven that there is a significant difference between the travelling frequency of the various groups, according to which, the middle-aged respondents travel most frequently to the countryside, followed by the seniors and the youth.
Open Access: Yes
