This study examines the sacred places of Győr-Moson-Sopron County (Western Hungary), focusing on people's attitudes towards them. Pannonhalma is part of the world heritage, the Győr Cathedral, and the five church festivals (Roman Catholic, Jewish, Reformed, Lutheran, Greek Oriental) held in the city are important places of worship. The aim of the study was to analyse the scope of religious tourism in the World Heritage Site and to examine the demographics of the demand for urban religious centres. Primary research was conducted with a quantitative (questionnaire) survey between 10th September 2023 and 30th October 2023. The sample of 666 persons is not representative, respondents were chosen with arbitrary sampling. Data were processed using the SPSS 23 statistical program package which contains cross-table analysis, in addition to the descriptive statistical analyses. The most important finding of the study is that travel propensity is determined by the importance and familiarity of urban landmarks, and significance can be found here. Respondents' age, educational attainment and gender also show significant differences in terms of the attractiveness of visiting attractions (distance from their residence). The research investigated the demand for Roman Catholic, Jewish, Reformed, Evangelical and Greek Orthodox religious attractions in Győr and the Pannonhalma Benedictine Abbey, a World Heritage Site, according to local specificity. There is significant evidence of a regional pull effect of the World Heritage status of the built heritage site. The city churches and their associated events are most popular with the elderly, women and those with higher education.

The most important objective of this study is to explore people's attitudes regarding the values of gastronomy in Győr-Moson-Sopron County. Data collection took place between September 1, 2023, and November 30, 2023 (N=784). The sample is not representative, the respondents were selected arbitrarily and randomly. The survey data was processed using JMP Pro17 Statistical software and Google forms were shared on social media platforms. The most important result of the primary research is that the study revealed the personal preferences and attitudes of respondents that influence the frequency of attendance at gastronomic events. To this end, we wanted to conduct a cluster analysis. Secondary research shows that the preservation and transmission of gastronomic culture is a key task in all historical periods. In this context, it becomes justified to examine our sample with a view to preserving cultural heritage and identity and to explore how the individuals in our sample relate to the gastronomic traditions of their region, which may influence their choices and the preservation of traditions that are part of their identity. The preservation of cultural heritage and contributions to it hold a significant role in gastronomic tourism. The implications of the results of the empirical research go beyond the borders of Győr-Moson-Sopron county and highlight the relationship between gastrotourism and local traditions.