Jun Hwa Cheah

57191585883

Publications - 1

Digitalization and its impact on contemporary marketing strategies and practices

Publication Name: Journal of Marketing Analytics

Publication Date: 2022-06-01

Volume: 10

Issue: 2

Page Range: 103-105

Description:

No description provided

Open Access: Yes

DOI: 10.1057/s41270-022-00167-6