Kim Shyan Fam

8348641300

Publications - 9

The Changing Business Ethics and Etiquette, in Slovakia and Hungary, due to Globalization

Erika Seres Huszárik Zsuzsanna Tóth Suffian Hadi Ayub Mohamad Noor Salehhuddin Sharipudin Laszlo Jozsa Kim Shyan Fam

Publication Name: Acta Polytechnica Hungarica

Publication Date: 2024-01-01

Volume: 21

Issue: 6

Page Range: 89-106

Description:

There are significant differences between the culture, ideology, and values of different nations, so it is not surprising that there are differences in business ethics and etiquette. Therefore, it is essential when establishing and maintaining business relations that the parties get to know each other's ethnic customs or general international etiquette to approach each other with greater understanding and develop more successful business negotiations and business relationships. This paper aims to illustrate the similarities and differences in etiquette behavior, through the examples of two neighboring countries (Slovakia and Hungary). Based on the results of our primary, questionnaire-based, cross-national research, we conclude that companies in both Hungary and Slovakia consider that the manifestations of business ethics in the countries have improved over the last ten years due to globalization.

Open Access: Yes

DOI: 10.12700/APH.21.6.2024.6.5

Exploring Managers’ Perceptions on Sponsorship Relations and Decision Making in the Malaysian B2B Context

Nurzihan Hassim Suffian Hadi Ayub Mohamad Noor Salehhuddin Sharipudin Nusanee Meekaewkunchorn Kim Shyan Fam

Publication Name: Jurnal Komunikasi Malaysian Journal of Communication

Publication Date: 2023-01-01

Volume: 39

Issue: 1

Page Range: 166-181

Description:

In a post-pandemic environment, businesses face new challenges in sustaining stakeholder interest due to the ever-changing consumer behaviour trends and a more fragmented media landscape . Achieving sponsorship contracts within this tumultuous financial period due to limited sponsor budget raises uncertainty in a potential or existing sponsorship relations due to competition with other organisations for the support of targeted sponsors. The objective of this study is to understand sponsorship relations and decision making from sponsors’ point of view and to explore approaches deployed by sponsored properties in drafting their proposals. In doing so, the study implemented semi-structured interviews with thirteen (13) corporate communication and marketing managers in Malaysia who were directly associated with sponsorship or sponsorship-seeking exercises through the marketing and branding programmes of their organisations. Through a thematic analysis, our study discovered three main findings on establishing sponsorship relations which included prioritising stakeholders, upholding current policies and developing value-added collaborations for growth. The need for accountability, compliance with organisation standards and linkages to government initiatives provided sponsored properties with the awareness of the evolving B2B sponsorship and media environment. The study emphasised the significance of ethical business practices when making strategic decisions on sponsorship. Further to this, the study outlined implications from the selection of sponsored properties in the business-to-business (B2B) community to continue fostering trust and inspire confidence from the public through strategic media and enduring partnerships.

Open Access: Yes

DOI: 10.17576/JKMJC-2023-3901-10

Digitalization and its impact on contemporary marketing strategies and practices

Mumtaz Ali Memon Tat Huei Cham Jun Hwa Cheah Laszlo Jozsa Kim Shyan Fam

Publication Name: Journal of Marketing Analytics

Publication Date: 2022-06-01

Volume: 10

Issue: 2

Page Range: 103-105

Description:

No description provided

Open Access: Yes

DOI: 10.1057/s41270-022-00167-6

Business Culture and Behavioral Characteristics

Erika Seres Huszárik Zsuzsanna Tóth Laszlo Jozsa Kim Shyan Fam

Publication Name: Acta Polytechnica Hungarica

Publication Date: 2022-01-01

Volume: 19

Issue: 7

Page Range: 69-86

Description:

The main goal of our research, and thus, of our present study, was to explore some problems and issues of business behavior and etiquette in Slovakia and Hungary. The international comparative research program launched by Fam and Richards was our starting point, in which we examined these two countries. We found that due to the cultural differences in the dimensions of the Hofstede model, differences can be detected in business ethics and etiquette in the business life of Hungary and Slovakia, which can be supported by statistical methods. At the same time, our results also showed that almost a half-century since Hofstede research has not passed without a trace in the Central European Region. The transition from socialism to a market economy involved border openings. At the same time, it facilitated the convergence of the business culture of Slovakia and Hungary, changing the relative position of these two countries on the Hofstede scale. We drew attention to the fact that it would be worth repeating Hofstede's research to record socio-economic changes, in the case of intensely transforming societies and countries.

Open Access: Yes

DOI: 10.12700/aph.19.7.2022.7.4

The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective

Nurzihan Hassim Suffian Hadi Ayub Rosli Mohammed Mohamad Noor Salehhuddin Sharipudin Kim Shyan Fam

Publication Name: Jurnal Komunikasi Malaysian Journal of Communication

Publication Date: 2022-01-01

Volume: 38

Issue: 2

Page Range: 182-197

Description:

COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of financial struggles and the capacity of a sponsor to provide it. It is imperative for business-to-business (B2B) communities to evaluate criteria and risks of sponsorship to instil public trust and consequently result in value creation for firms. At the same time, the role of the media is pivotal to create visibility of this partnership and achieve set sponsorship aims. With that said, the objective of this study is to explore the role of sponsorship decision making by Malaysian organisations during the pandemic and how the media have strengthened relationship marketing between businesses and their stakeholders; by examining the determinant factors of using media as an activation in sponsorship and the criteria of using media in sponsorship. The qualitative study conducted interviews with 13 corporate communication and marketing managers in Malaysia that are involved directly with sponsorship activation. The findings highlight the sponsorship ecosystem through the Malaysian media and B2B perspectives that would guide practitioners in making strategic decisions on B2B sponsorship matters, particularly on the relational approaches and media engagement should be seen as part of good business conduct. Future recommendation of this research is to seek the perceptions of consumers on the congruence of relationship marketing through sponsor-sponsored properties collaboration in Malaysian media.

Open Access: Yes

DOI: 10.17576/JKMJC-2022-3802-11

Editorial

Aaron Gazley Laszlo Jozsa Kim Shyan Fam

Publication Name: International Review of Retail Distribution and Consumer Research

Publication Date: 2012-07-01

Volume: 22

Issue: 3

Page Range: 241-242

Description:

No description provided

Open Access: Yes

DOI: 10.1080/09593969.2012.683326

In-store marketing: a strategic perspective

James E. Richard Yongqiang li Bill Merrilees Laszlo Jozsa Kim Shyan Fam Jayne Krisjanous Nelson Oly Ndubisi

Publication Name: Asia Pacific Journal of Marketing and Logistics

Publication Date: 2011-03-29

Volume: 23

Issue: 2

Page Range: 165-176

Description:

Purpose – The purpose of this paper is to examine two key dimensions of instore marketing, namely instore promotions and price markdowns. These seem to be the two most important aspects of instore marketing, though other dimensions such as retail personal service are also worthy of study. Design/methodology/approach – A sample of 287 New Zealand clothing and shoe retailers was studied. Survey questions included the perceived importance of instore promotions and price markdowns. The aim was to explain these perceptions in terms of marketing strategies, threat of competition and environmental uncertainty. Findings – The results indicate that a discount marketing strategy, environmental uncertainty and emphasis on pricepromotions are key to explaining retailers' perceptions and use of specific instore marketing activities. In addition, seven key marketing activities were found to distinguish high and lowperformance retailers with respect to instore promotions. Practical implications – The study has highlighted strategic aspects of instore marketing, by focusing on two key components of instore marketing, namely instore promotion and price markdowns. The findings should provide much needed advice to retailers on the use of sales promotion tools in different environmental settings. Originality/value – This paper should prove valuable to academic researchers and retailing managers (particularly to those in smaller countries), owneroperated retail outlets, and chain stores. © 2011, Emerald Group Publishing Limited

Open Access: Yes

DOI: 10.1108/13555851111120470

Beliefs about advertising in China: Empirical evidence from Hong Kong and Shanghai consumers

Andrea Insch Laszlo Jozsa Kim Shyan Fam Jayne Krisjanous

Publication Name: Journal of Consumer Marketing

Publication Date: 2010-11-01

Volume: 27

Issue: 7

Page Range: 594-603

Description:

Purpose: This paper aims to examine metropolitan Chinese Generation Xers' attitude toward advertising and to determine whether the ranking for ad likeability and dislikeability attributes are the same across Hong Kong and Shanghai. Design/methodology/approach: A telephone interview of 200 respondents in each city was conducted using a strategy of matched samples. Generation Xers residing in Hong Kong and Shanghai were selected as these two segments are politically more uniform now than before, share similar economic and business structures, and are exposed to the same goods and services. Respondents were first asked to recall three television advertisements they liked/disliked and give as many reasons as possible to explain why they liked/disliked them. They were also asked about their beliefs in advertising. Findings: The results show that the respondents from both cities find advertising "interesting and entertaining", but "devious". In terms of likeable attributes, they like "entertaining", while "style" is the most disliked attribute. The main difference between the two groups was found in attribute rating. The study concludes by offering several explanations for these variations. Originality/value: In this study, instead of requesting respondents to interpret what had appeared in the prints or commercials, it examines respondents' verbal descriptions of how they perceived television commercials. This method affords an opportunity to have respondents more freely express their thoughts and feelings about the topic under investigation. © Emerald Group Publishing Limited.

Open Access: Yes

DOI: 10.1108/07363761011086344

What drives small retailers to adopt an integrated marketing communications approach?

Hongyan Yu Bill Merrilees Laszlo Jozsa Kim Shyan Fam

Publication Name: Proceedings Icsssm 07 2007 International Conference on Service Systems and Service Management

Publication Date: 2007-12-01

Volume: Unknown

Issue: Unknown

Page Range: Unknown

Description:

This study has sought to explain the determinants of what leads certain retailers and not others to adopt an integrated marketing communications (IMC) approach. A sample of 512 retailers in Australian capital cities were used to explore this question. Logit regression analysis has been used to identify the key determinants. The conclusion is that the size of the retail promotion budget and whether or not the retailer is part of a chain organisation are the two critical factors in explaining the adoption of an IMC approach. Both of these factors were positive and highly significant. Other factors had a very minor role to play in explaining the adoption of IMC. The paper concludes by suggesting two key managerial implications for both the large and small retailers in relation to optimising their promotion budget. © 2007 IEEE.

Open Access: Yes

DOI: 10.1109/ICSSSM.2007.4280211