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Digitalization and its impact on contemporary marketing strategies and practices

Mumtaz Ali Memon Tat Huei Cham Jun Hwa Cheah Laszlo Jozsa Kim Shyan Fam

Publication Name: Journal of Marketing Analytics

Publication Date: 2022-06-01

Volume: 10

Issue: 2

Page Range: 103-105

Description:

No description provided

Open Access: Yes

DOI: 10.1057/s41270-022-00167-6

Authors - 5

Mumtaz Ali Memon

56195885200

Tat Huei Cham

57035596700

Jun Hwa Cheah

57191585883

Laszlo Jozsa

7101688541

Kim Shyan Fam

8348641300

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