The paper identifies the characteristics of the post Y-Generation in relation to information processing and knowledge management in order to support the growing awareness of the digital age and the assumption that socialization and acculturation in the digital era rests on a significant paradigm change in the realm of social cognition. Digital culture is claimed to be acquired by the members of modern societies in a smooth and seamless way the result of which is the permeability between human agents and non-human agents in the contexts of information processing and communicative interaction. The fuzzy borderlines within the digital environment are deemed to result in parallel manner of knowledge management as opposed to the traditionally constituted manner of linear processing. The paper elucidates the process in which traditional cultural narratives get fragmented while the members of the community get profoundly engaged in digital social environments to provide for a cognitive net of augmented virtual realities. The paper draws attention to parallel tendencies in the study of social cognition and points at a direction that necessitates a novel perception of digital culture and digital literacy.

Our research project has been triggered by recent research findings in the field of cognitive info-communications. Our interest has been intrigued specifically by views and definitions of cognitive infocommunications (CogInfoCom) as formulated, e.g. in (Baranyi and Csapo, 2014 and Baranyi, Csapo and Sallai, eds, 2015). We have conducted empirical research to find out how the cognitive processes of the human mind co-evolve with infocommunications devices and interact with other cognitive systems. Our research suggests that smart systems (human and non-human cognizing entities alike) will be enabled in digital space to cooperate in efficient ways never experienced before, thus showing novel ways of information management. The central assumption of the paper draws on the claim about the irrevocable appearance of a new perception and conceptualization of information management and digital cognition. On the basis of an analysis of a representative sample of questionnaires of more than 1.700 respondents belonging to different generations of the staff of AUDI AG Germany and Audi Hungaria we put forward the characterization of a new phenomenon termed the Connected Cognitive Entity Generation (CCE Generation). The paper explains in what ways the concept of "generation CE" introduced in (Baranyi, Csapo and Sallai, eds, 2015) has been extended here. It is claimed that the perception of information management and the resulting behavior is not only faster involving greater complexities, but it also facilitates coping with virtualization in general, leading to efficiently shaping cultures taking into consideration augmented reality. The paper delineates the individual perspective on cognition and the socially embedded (connected) perspective of the cognitive personalities ("reasoning entities") on social cognition within a corporate environment. The paper makes an attempt to elaborate on the innovative drive which resides in interactive informational frameworks which consist of a multitude of connections of a cognitive personality to other cognitive entities, human and non-human alike. It is shown that management ought to be seen as the meta-level of organizational interactive behavior. The main objective of the paper is to show the possible impacts of digital culture on the nature of management and leadership in corporate settings. A particular focus of the paper is to throw light on the various aspects of identification for cognitive personalities in the context of corporate management.

Business executives face several challenges in the era of smart factories and Industry 4.0. They would like to benefit from the investments made in widespread digitization and information procession across business fields. However, running the business became very complex full of human-machine interactions that require new management tools and approaches in order to manage more effectively employees belonging to different generations. Getting smart in every field of life and business stems from the multiple connections of smart, cognitive devices. The paper provides an overview of the main management challenges of Industry 4.0 and outlines the concept of Connected Cognitive Entity Management that could effectively support executive decisions making processes.

This paper aims to explore and identify the trends and main streams of digitalization and cognitive info-communications in the field of communication management in Europe. The analysis based upon the database of European Communication Monitor (ECM)1 2007-2015 which is the largest study on strategic communication worldwide. The paper focuses on the development of communication channels, online communication and social media, furthermore tends to give an overall picture about the rapidly growing role of social media as a tool among European communication practitioners. This electronic document is a "live" template and already defines the components of your paper [title, text, heads, etc.] in its style sheet. In the frame of our paper we give an overview about the trends and long term features - such as digitalization, info-communication, and social media - on communication management. What we can follow as clear trends during the 2007-2015 periods are as bellow: • development of communication channels/instruments; • coping with the digital evolution and the social web become the most important (strategic) issues for • communication management; • overall trend the interactive communication and online communities, and • emerging interactive channels: social media, networks and online videos. There are phenomena which appear in a particular year and become a constant element of the tools by today, and there are new elements in every year. The importance of printed media is radically reduced, and replaced by online media. With their help will be the stakeholders, the media and the pubic available. Next to the online communication and online media, the forging ahead of social media (social networks, blogs, etc.) is the most important source of changes. The importance of to be present in social media is gradually becoming more and more obvious to companies. Social media means a real dialogue, and it requires substantial resources. As the World Wide Web becomes more and more influential, the global media become the most important tools of the global communication management on reaching the public.