Marta Szombathelyi

47361712700

Publications - 23

Overview on the Sustainable and Responsible Educational Technology Efforts Using Artificial Intelligence for the Workers of the Future

Marta Szombathelyi Zita Kaszalik Viktória Gősi Kövecses

Publication Name: Journal of Sustainability Research

Publication Date: 2025-06-01

Volume: 7

Issue: 2

Page Range: Unknown

Description:

The purpose of the research is to review how artificial intelligence is integrated into the education of employees, emphasizing that the rapid application of artificial intelligence significantly affects the development of the workforce and the achievement of sustainability goals. The European Commission also continuously monitors changes in the field of digitization and artificial intelligence. Among other things, the European Union uses ESG (environmental, social, governance) aspects to measure sustainability performance, relying on domestic and international literature to reveal how education, investments and international cooperation can lead to social development and market competitiveness. As a research method, we use the analysis of annual reports, training and conference reports, company websites, and databases on corporate ESG commitment, employee development, and digitalization. Based on the decision of the European Commission, the continuous and rapid progress of the development of digitization and artificial intelligence is an issue to be monitored with reporting obligations. Analyzes of ESG reports help to understand the sustainability practices and environmental effects of a given organization, help to reveal social responsibility, interpret the company's long-term value creation potential and risks, measure and compare the sustainability performance of different companies and organizations. Analyzing ESG reports is key to promoting transparency and responsible business practices. Based on the developments, in addition to the economic results, the realization of the sustainability goals is becoming more and more tangible in the context of the ESG framework, the investigation of digitalization and artificial intelligence, as well as the labor market and education.

Open Access: Yes

DOI: 10.20900/jsr20250039

Positive Motherhood at Work: Factors Supporting a Sustainable Workforce Through Reintegration After Returning from Maternity Leave

Marta Szombathelyi Petra Kinga Kézai Nikolett Szabó-Cseszneki

Publication Name: International Journal of Innovative Research and Scientific Studies

Publication Date: 2025-03-04

Volume: 8

Issue: 2

Page Range: 3789-3796

Description:

This study explores sustainability through the successful reintegration of women into the workforce following maternity leave. It aims to identify the key factors that contribute to positive motherhood at work and their role in building a sustainable workforce. The research is based on a systematic literature review using Scopus-indexed sources from 2006 to 2024, focusing on "maternity leave" and "wellbeing." The study applies a grounded theory approach to analyze existing organizational policies and workplace practices that influence female employees' reintegration. The findings highlight the necessity of a supportive work environment that facilitates the balance between career and motherhood. Key factors affecting reintegration include organizational policies, workplace culture, and supervisor support. The study also identifies gaps in existing research and the need for further empirical studies on reintegration practices in different industries and countries. Successful reintegration of women after maternity leave is essential for fostering a resilient and inclusive workforce. Organizations that implement supportive measures enhance employee retention, satisfaction, and overall workplace sustainability. The study's insights will inform primary research on reintegration policies in commercial banks across multiple countries. The findings will serve as a foundation for developing a model and best practices to improve the reintegration of women post-maternity leave. This research has broader implications for policymakers, HR professionals, and organizations aiming to promote gender equality and workforce sustainability.

Open Access: Yes

DOI: 10.53894/ijirss.v8i2.6108

Indicators of sustainability in vocational education and training institutions

Marta Szombathelyi Hajnalka Hatos

Publication Name: International Journal of Innovative Research and Scientific Studies

Publication Date: 2025-01-01

Volume: 8

Issue: 3

Page Range: 1674-1679

Description:

The paper presents the indicators of sustainability in vocational education and training institutions (VET), which define the tasks of the institutions according to the VET 4.0 strategy and the European Union's objectives. The purpose of this paper is to present and analyze the role of VET in raising awareness of changing economic and social practices and habits that damage the environment in order to ensure the living conditions of present and future generations. The research was conducted among the institutions of a vocational training center, using management interviews, data collection, and document analysis as research methods for examining easily traceable indicators of education in terms of human, social, natural, and economic resources. The main findings show that vocational education and training institutions also play a key role in sustainability. In addition to their educational tasks, another important task is to increase their efficiency and effectiveness in the area of sustainability. The conclusion of the work is that these schools can achieve sustainable development through preventive actions. As a practical implication, the VET needs to be aware of their energy consumption, their choice of means of transport, and the avoidance and prevention of pollution. They have to implement sustainable operations and education for sustainability both inside and outside of school.

Open Access: Yes

DOI: 10.53894/ijirss.v8i3.6859

Model testing – decision-making on capacity expansion in family businesses. Evidence from Portugal

Marta Szombathelyi Inês Lisboa Kinga Nemes

Publication Name: Journal of International Studies

Publication Date: 2025-01-01

Volume: 18

Issue: 1

Page Range: 22-40

Description:

This paper aims to test and validate a model of internal factors influencing the capacity expansion decisions of family businesses, thereby helping these organizations better understand their decision-making processes. The identified internal factors include socio-emotional wealth, intergenerational cooperation, and a heterogeneous top management team. The study focuses on family businesses in the Portuguese food industry and employs both qualitative and quantitative methods. A structured online questionnaire, completed by 150 respondents, was analyzed using SPSS. Additionally, in-depth interviews were conducted to confirm the quantitative findings and provide a broader conceptual perspective. The results indicate that both qualitative and quantitative analyses support the proposed model.

Open Access: Yes

DOI: 10.14254/2071-8330.2025/18-1/2

What Internal Factors Influence the Capacity Expansion Decisions of Family Businesses Regarding the Recycling of Animal Waste? - Model Testing Research from the Meat Industry

Marta Szombathelyi Kinga Nemes Péter Kovács

Publication Name: Chemical Engineering Transactions

Publication Date: 2024-01-01

Volume: 114

Issue: Unknown

Page Range: 721-726

Description:

A significant amount of animal waste is generated in the meat industry, and this is no different in the case of family businesses in the meat industry, be it slaughterhouses, meat processors or poultry farms. Animal waste is not always waste. Some parts of it can be recycled. In the course of their research, the authors tested their previously developed model with an online survey of 45 family businesses in the meat industry and with in-depth interviews analysed with the help of artificial intelligence. The aim of the research is to assess which internal factors influence the decision of family businesses in the meat industry to expand the capacity required for the recycling of animal waste. The research verified the model and provided useful, practical examples for the utilisation of animal waste.

Open Access: Yes

DOI: 10.3303/CET24114121

A comprehensive analysis of European Union funds for higher education institutions in Hungary

Mónika Rajcsányi-Molnár Marta Szombathelyi Nóra Mária Halmai

Publication Name: Journal of Infrastructure Policy and Development

Publication Date: 2024-01-01

Volume: 8

Issue: 13

Page Range: Unknown

Description:

This study aims to examine the evolution of the system of support sources in Hungary, focusing on the specific goals supporting higher education in the development programs Széchenyi 2020 (2014–2020) and Széchenyi Plan Plus (2021–2027). The study provides insights into development program evolution and changes, aiming to inform EU funding opportunities for Hungarian higher education institutions over a nearly 10-year period. By focusing on the operational programs that are the basis for the upcoming tenders, the study will display the target system of EU funds that can be utilized to bolster higher education institutions in Hungary. The study is based on document analysis, examining the Hungarian policy tools of the development programs and the operational program strategies of the ten-year time period from 2014 to 2024. By analyzing the support landscape for higher education institutions in Hungary, this study contributes to a better understanding of how the key objectives and criteria of strategic programs have evolved. It also examines the aspects and elements defined in two different development programs over the last ten years. The result of the study can contribute to anticipate the types of funding opportunities that may be available in the future and inform future decision-making processes.

Open Access: Yes

DOI: 10.24294/jipd9069

How Consumers Accept Unmanned Smart Stores? – Introducing a Proposed Technology Acceptance Model

Marta Szombathelyi Szabolcs Ramhap Eszter Szabó-Szentgróti Petra Kinga Kézai

Publication Name: Chemical Engineering Transactions

Publication Date: 2023-01-01

Volume: 107

Issue: Unknown

Page Range: 373-378

Description:

Digitalization and technological innovation have revolutionized the retail sector. In recent years, a new trend has emerged in the form of unmanned stores, pioneered by Amazon Go. Unmanned solutions using artificial intelligence are beginning to enter the public consciousness and represent a new sustainability perspective (such as lowering paper waste, packaging or using sustainable construction materials) in trade. Although it is not yet widespread and is still a new solution for consumers, the global market dynamics suggest that it will expand in the future. Unmanned shops pose some challenges, but these can be effectively addressed by the appropriate introduction of new technology. To identify or filter out potential shortcomings of this technology on the consumer side, it is also necessary to examine the acceptance of this technology by customers. In this paper, the internationally accepted Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model was modified and used to examine how consumers accept this technology. For data analysis, Partial Least Squares-Structural Equation Modelling method was applied. In the proposed model six constructs were examined on how they influence the intention to use. In the performed query, Hungarian university students’ behavioural intention is influenced by performance expectancy, effort expectancy, and hedonic motivation. However social influence, atmosphere, and price sensitivity have no significant influence on use intention.

Open Access: Yes

DOI: 10.3303/CET23107063

Quality Education and Digitalization Efforts, the Catalysts of Sustainable Development

Marta Szombathelyi Viktória Kövecses-Gősi Zita Kaszalik

Publication Name: Chemical Engineering Transactions

Publication Date: 2023-01-01

Volume: 107

Issue: Unknown

Page Range: 601-606

Description:

Education, science, technology, research and innovation are the supporting tools of the European Union's Sustainable Development 2030 program. They are valuable elements in themselves, the priority of which cannot be doubted, since they act as catalysts. What should be the direction to follow with the help of these factors in order to preserve competitiveness within the framework of sustainability? The solution is a factor affecting the lives of all of us. The world of business, education and this resent are trying to find a solution to this challenge. Sustainable development is a priority goal of the internal and external policies of the European Union, among the 17 Sustainable Development Goals (SDGs), the member states undertake to implement quality education and develop digital competence. The Erasmus+ education and training EU (European Union) programs help to overcome the differences between Member States and regions.

Open Access: Yes

DOI: 10.3303/CET23107101

Capacity Expansion for Sustainable Development in Family Businesses – Recyclable Packaging Materials in Food Industry

Marta Szombathelyi Kinga Nemes

Publication Name: Chemical Engineering Transactions

Publication Date: 2023-01-01

Volume: 107

Issue: Unknown

Page Range: 181-186

Description:

Modern society requires that the food industry reconsider packaging and evolve towards sustainable alternatives. The paper's aim is to present the special endogenous factors characteristic of SME (Small and medium-sized enterprises) family business decision-making in relation to capacity expansion. The efforts of ten SME family businesses in the Hungarian food industry related to packaging materials are presented through a case study, in-depth interviews, and cost analysis. The results show that all participants in the food chain realized that making packaging materials recyclable is essential for sustainable development. To this end, packaging material manufacturers have started to develop and now offer many alternatives of environmentally friendly and recyclable packaging materials for food industry companies. It is an important aspect for food industry companies that these environmentally friendly packaging materials have the same freshness-keeping capabilities as the previous ones. In many cases, the new environmentally friendly packaging materials require the purchase of new machines, and the new machines require the training of the workers. It can be concluded that there is a close connection between recyclable packaging and capacity expansion: the use of environmentally friendly recyclable packaging materials becomes a process of capacity expansion in the case of SME family businesses in the Hungarian food industry as well.

Open Access: Yes

DOI: 10.3303/CET23107031

HOME-BASED TELEWORK: ASPECTS OF COMMUNICATION. EVIDENCE FROM HUNGARY

Ágnes Borgulya Marta Szombathelyi Gábor Balogh

Publication Name: Economics and Sociology

Publication Date: 2023-01-01

Volume: 16

Issue: 3

Page Range: 178-197

Description:

This paper examines the communication aspect of Home-Based Telework (HBT). The aim of this study is to focus on internal organizational communication from the perspective of occupation and time spent in HBT by answering two research questions. Firstly, how does the occupation influence the perception of organizational communication and the attitude towards remote work? Secondly, does the evaluation of communication within the organization change according to the employees' judgment, depending on the time spent in HBT? During the research, a systematic literature review related to HBT was carried out. Moreover, an anonymous online questionnaire survey was conducted in four occupational groups, on a sample of 1,100 people. The results show that there are significant differences related to the perception of communication between groups that can be distinguished based on occupations and time. The conclusions drawn from the results can serve as a reference point both for the researchers of the topic and for those company managers who prepare and organize the permanent introduction of HBT.

Open Access: Yes

DOI: 10.14254/2071-789X.2023/16-3/10

Central and Eastern European Examples of University. Institutional Aspects of Understanding Sustainability

Marta Szombathelyi István András Gáborné Nagy

Publication Name: Chemical Engineering Transactions

Publication Date: 2023-01-01

Volume: 107

Issue: Unknown

Page Range: 187-192

Description:

The scope of this paper is the interpretation of sustainability through the university as a traditionally recognized, value-based institution of knowledge, based on the example of Central and Eastern Europe, Hungary. Its aim is to interpret sustainability from different aspects, using the example of Central and Eastern Europe, including Hungary. For this purpose, the paper reviews the development policy directions of the past period and institutional realizations through public databases. The results of the research show that there are different dynamics and focus in terms of resources and development implementations. From the point of view of sustainability, it represents that the use of resources with different dynamics and focus is a challenge for the institutions.

Open Access: Yes

DOI: 10.3303/CET23107032

Trust and communication in the context of leaders and employees

Marta Szombathelyi Edit Bányai Norbert Sipos Gabriella Kuráth Tímea Venczel-Szakó

Publication Name: Journal of International Studies

Publication Date: 2023-01-01

Volume: 16

Issue: 3

Page Range: 159-174

Description:

The article deals with the topic of communication and trust in leadership which affect the success of cooperation and organizational performance. The paper summarizes the theoretical basis of trust and communication and examines what leaders must do to develop them and achieve the expected results and outcomes. The study focuses on Zenger and Folkman’s model related to the two aspects of leaders’ qualities: warmth and professional competence. The empirical analysis is conducted on a dataset obtained from a Hungarian nationwide omnibus study where 999 responses were collected. The methodology is based on the application of Confirmatory Factor Analysis and Binary Logistic Regression. The research confirmed that trust and communication are significant factors of leadership success, whereas warmth is measured to have twice as much importance as professional competence in building the former two. This is the first study where the Zenger and Folkman’s model is controlled in a Central and Eastern European country in the context of leaders and employees.

Open Access: Yes

DOI: 10.14254/2071-8330.2023/16-3/9

Student Burnout in Higher Education: From Lockdowns to Classrooms

Marta Szombathelyi Kevin Jackson

Publication Name: Education Sciences

Publication Date: 2022-12-01

Volume: 12

Issue: 12

Page Range: Unknown

Description:

During the spring 2021 semester, COVID-19 forced most universities around the world to teach exclusively online in a very short time frame. This situation reversed itself, however, during the fall 2021 semester when COVID-19 restrictions were lifted as teachers and students returned to classrooms. This study includes ninety-seven international students who participated in surveys at the beginning and the end of the fall 2021 semester, which included questions related to burnout, self-efficacy, resiliency, home environments, and technical issues. Students were asked to reflect on their educational experiences during the spring 2021 and fall 2021 semesters. The purpose of this study is to identify and examine the most significant changes that occurred between these two semesters. The results indicate a significant shift in student burnout as challenges with home environments were replaced with ones related to returning to the classroom. Even as the concerns about COVID-19 lessen, higher education institutions must understand the magnitude and permanence of its impact.

Open Access: Yes

DOI: 10.3390/educsci12120842

A New Similarity Measure of Fuzzy Signatures with a Case Study Based on the Statistical Evaluation of Questionnaires Comparing the Influential Factors of Hungarian and Lithuanian Employee Engagement

D. Susniene Marta Szombathelyi Ojaras Purvinis L. T. Koczy

Publication Name: Mathematics

Publication Date: 2022-08-01

Volume: 10

Issue: 16

Page Range: Unknown

Description:

Similarity between two fuzzy values, sets, etc., may be defined in various ways. The authors here attempt introducing a general similarity measure based on the direct extension of the Boolean minimal form of equivalence operation. It is further extended to hierarchically structured multicomponent fuzzy signatures. Two versions of this measure, one based on the classic min–max operations and one based on the strictly monotonic algebraic norms, are proposed for practical application. A real example from management science is chosen, namely the comparison of employee attitudes in two different populations. This example has application possibilities in the evaluation and analysis of employee behaviour in companies as, due to the complex aspects in analysing multifaceted behavioural paradigms in organizational management, it is difficult for companies to make reliable decisions in creating processes for better social interactions between employees. In the paper, the authors go through the steps of building a model for exploring a set of different features, where a statistical pre-processing step enables the identification of the interdependency and thus the setup of the fuzzy signature structure suitable to describe the partially redundant answers given to a standard questionnaire and the comparison of them with help of the (pair of the) new similarity measures. As a side result in management science, by using an internationally applied standard questionnaire for exploring the factors of employee engagement and using a sample of data obtained from Hungarian and Lithuanian firms, it was found that responses in Hungary and Lithuania were partially different, and the employee attitude was thus in general different although in some questions an unambiguous similarity could be also discovered.

Open Access: Yes

DOI: 10.3390/math10162923

THE INFLUENCE OF COVID-19 ON SENTIMENTS OF HIGHER EDUCATION STUDENTS-PROSPECTS FOR THE SPREAD OF DISTANCE LEARNING

Marta Szombathelyi Kevin Jackson

Publication Name: Economics and Sociology

Publication Date: 2022-01-01

Volume: 15

Issue: 3

Page Range: 216-247

Description:

Clayton Christensen’s theory of “disruptive innovation” describes how smaller firms, with access to far fewer resources, are still able to challenge and displace well-established industry leaders. Uber and Airbnb as startups were able to disrupt the global taxi and hotel industries despite the economic shock of the financial crisis (2007-2008). The COVID-19 pandemic is currently an even more powerful catalyst that is forcing businesses and institutions to define and adapt to the “new normal”. Higher education also finds itself at a critical crossroads where universities around world need to quickly adapt to the changing needs of younger generations, discover the optimal balance between traditional and online learning, find ways to reduce costs and avoid tuition escalation, and become better prepared for future health crises and geopolitical events. The COVID-19 pandemic has already significantly accelerated trends in education and a failure to adapt could spark the disruption in education that Christensen spoke of more than a decade ago. This research utilizes valuable feedback from a diverse group of international students to help educators better understand changes that occurred during COVID-19 and form recommendations regarding how to use technology to maximize learning outcomes.

Open Access: Yes

DOI: 10.14254/2071-789X.2022/15-3/13

Holistic Online Learning, in a Post COVID-19 World

Marta Szombathelyi Kevin Jackson

Publication Name: Acta Polytechnica Hungarica

Publication Date: 2022-01-01

Volume: 19

Issue: 11

Page Range: 125-144

Description:

In August of 2020, the United Nations reported that the COVID-19 pandemic had affected 1.6 billion learners, in more than 190 countries and on all continents [1]. The closing of schools and other learning spaces impacted an astonishing 94% of the world’s student population. These sudden school closures, at all levels, had the immediate and unprecedented effect of triggering a mass migration to emergency remote teaching. While mass vaccinations have enabled educational institutions to reopen and students to return to classrooms in the Fall of 2021, the educational disruption caused by the COVID-19 pandemic is far from over. Higher education must now permanently transition from reductionist, emergency remote learning systems to permanent, holistic online learning platforms. In order to better understand this transition, an online survey was delivered to diverse groups of international students attending Corvinus University and ESSCA School of Management, at the beginning and end of the Spring 2021 semester. The analysis of this survey, strongly indicates that the home and social environments of University, had a significant impact on the student’s learning aptitudes.

Open Access: Yes

DOI: DOI not available

FACTORS EFFECTING FEMALE STARTUPPERS IN HUNGARY

Marta Szombathelyi Petra Kinga Kézai

Publication Name: Economics and Sociology

Publication Date: 2021-01-01

Volume: 14

Issue: 4

Page Range: 186-203

Description:

The present paper focuses on female startup founders in Hungary. Numerous studies examine female entrepreneurship, but the topic of female startups is a less explored area. The research was carried out in two stages: at first in 2019 through an online survey and in-depth interviews, and then in May 2021 with in-depth interviews due to the delays caused by the COVID-19 pandemic. Mixed research methodology was used and comprised of an online questionnaire administered in startup-themed closed social media groups (n=113) and in-depth interviews among experts and members of the ecosystem (n=7+7). The aim was to conclude how potential female startup founders could be encouraged and what form of support should be given to them, as well as to explore the effects of the Covid-19 pandemic on female startup entrepreneurs. The results show that 70 percent of respondents have their own business, these were set up by both sexes between the ages of 24 and 35. The respondents mostly use equity when starting their businesses. Although the proportion of women among startup founders is very low, a positive entrepreneurial attitude can be observed among them. The startup ecosystem is centralised in Hungary; it is only emerging in some major university cities outside the capital. The strengthening role of startup communities and social media is unquestionable. Furthermore, the results reveal limiting factors, especially complex ones hindering female start-ups, which can typically be traced back to family and social reasons. To overcome these obstacles governments should continue facilitating startup development. The pandemic was considered as an opportunity to promote new ideas and features, concentrate on design and finetune their startup businesses.

Open Access: Yes

DOI: 10.14254/2071-789X.2021/14-4/11

Evaluation of Questionnaires by Combining Fuzzy Signatures, Factor Analysis and Least Squares Method

D. Susniene Marta Szombathelyi Szabolcs Ramhap Ojaras Purvinis L. T. Koczy

Publication Name: Ines 2020 IEEE 24th International Conference on Intelligent Engineering Systems Proceedings

Publication Date: 2020-07-01

Volume: Unknown

Issue: Unknown

Page Range: 215-218

Description:

A survey based on a standard questionnaire on employee satisfaction was carried out in Hungary. The questionnaire was developed by international university research consortium. The qualitative data were collected from 1159 respondents. The subjective and therefore inexact answers represented in the Likert scale were mapped into fuzzy membership degrees. The article presents a method that consists of the combination of factor analysis and the least square method, applied for developing the fuzzy signature characterizing the employees' behavioural engagement.

Open Access: Yes

DOI: 10.1109/INES49302.2020.9147125

Employer branding concept for small-and medium-sized family firms

Marta Szombathelyi Pál Bite

Publication Name: Journal of International Studies

Publication Date: 2020-01-01

Volume: 13

Issue: 3

Page Range: 143-160

Description:

The area of this paper is employer branding of small-and medium-sized family firms. Its function is to attract the necessary quantity and quality of labour force to build competitive advantage in the market, differentiate from peers and thus facilitate company’s prosperity. Labour shortage and aging society strike Central and Eastern Europe, therefore, employers face a disadvantageous bargaining position. Family firms, that are mainly small companies, are in a unique situation. Although employer branding is a useful and hot topic nowadays in some regions of the world, it is yet greatly underresearched empirically for some kinds of associations. To close this gap, this paper aims to present an employer branding concept. We extracted the output from a two-folded literature review on the existing knowledge about the public image of small family firms and the psychological needs and employee expectations about such workplaces and employers. We narrow down the area by handling a specific pattern of employees and conducting the whole research in Hungary. The solution we are proposing to fill the gap is an employer branding concept created by customization of the Business Model Canvas.

Open Access: Yes

DOI: 10.14254/2071-8330.2020/13-3/10

The concept of labour migration from the perspective of Central and Eastern Europe

Laszlo Vasa Marta Szombathelyi Pál Bite

Publication Name: Economics and Sociology

Publication Date: 2020-01-01

Volume: 13

Issue: 1

Page Range: 197-216

Description:

The present paper overviews academic literature and statistics related to labour migration in part where it concerns Central and Eastern Europe (CEE), with special attention paid to Hungary. It aims to discover the main notions and results of European migration along with potential future trends. The paper, inter alia, focuses on the changing characteristics of host countries’ labour markets and demographic profiles. It has found that CEE’s involvement in intercontinental migration is expected to continue, and is driven by demographic and economic catalysts. Therefore, to address all related issues and map trends, not only an economic perspective is required. The conclusion is that preparation for integration of the newly arrived labour force is a permanent ongoing task for all employers and policymakers, as well as for the entire society.

Open Access: Yes

DOI: 10.14254/2071-789X.2020/13-1/13

Special coginfo application by non-business organizations: Case study on marketing communication of a higher education institution

Marta Szombathelyi Eszter Petra Majer Szabolcs Ramhap

Publication Name: 6th IEEE Conference on Cognitive Infocommunications Coginfocom 2015 Proceedings

Publication Date: 2016-01-25

Volume: Unknown

Issue: Unknown

Page Range: 483-488

Description:

The aim of this study is to prove that non-business organizations (among them the universities) - increasingly often facing the effects of lack of sources and operating in fierce competition - need to use such marketing systems and IT telecommunication technologies which are applied by profit-oriented sectors. Changes and processes in the field of information technology and telecommunications are fast, wide spread and revolutionary, even aggressive. This analysis is based upon the experiments and data of Service Centre of Széchenyi University. The key findings of this paper is the conclusion that for the higher education institution is vital for applying infocommunication tools for reaching the cognitive entities, the young generations. The paper focuses on the development of communication channels, online communication and social media, furthermore tends to give an overall picture of the rapidly growing role of social media as a tool among Hungarian higher institutions. The financial position of institutions depends more and more on customer behaviour. Customer behaviour has an influence on the higher education market; it has an effect on the choice of institution and also on future target groups. So it is significant for these institutions to pay attention to consumer expectations and communicate effectively with their consumers, using the latest and the most advanced information communication technologies. It is particularly important because the universities' target groups are mostly the Y and Z generations into whose everyday activities modern info communication technologies are embedded. In the frame of our paper we give an overview of the trends and long term features - such as digitalization, info-communication, and social media - on marketing communication tools at Széchenyi University. The case study shows the multifaceted nature of the problem, the range of possible tools and their application. Due to the labour market needs Széchenyi István University strengthens relations with the business sector and broadens the range of teaching and research services provided by them. In the case study we can follow the development of communication channels/instruments; the digital evolution and the phenomenon that the social web has become the most important (strategic) platform for communicating with the young generations; overall trends in interactive communication and online communities, and the emergence of interactive channels; social media, networks and online videos. The universities have to employ professionals with social media skills and they have to create communicating strategies for different generations. We have a real case about how younger "always online" communication professionals formulate the core requirements; and how we can integrate the communication centre with the newest info communication tools, such as mobile communication: applications. We can conclude that as the World Wide Web becomes more and more influential, social media has become the most important tool of marketing communication for universities to reach the public.

Open Access: Yes

DOI: 10.1109/CogInfoCom.2015.7390641

Digital age: Information and communication technologies, tools and trends for communication management

Ralph Tench Marta Szombathelyi Patrick Waldbuesser

Publication Name: 6th IEEE Conference on Cognitive Infocommunications Coginfocom 2015 Proceedings

Publication Date: 2016-01-25

Volume: Unknown

Issue: Unknown

Page Range: 229-233

Description:

This paper aims to explore and identify the trends and main streams of digitalization and cognitive info-communications in the field of communication management in Europe. The analysis based upon the database of European Communication Monitor (ECM)1 2007-2015 which is the largest study on strategic communication worldwide. The paper focuses on the development of communication channels, online communication and social media, furthermore tends to give an overall picture about the rapidly growing role of social media as a tool among European communication practitioners. This electronic document is a "live" template and already defines the components of your paper [title, text, heads, etc.] in its style sheet. In the frame of our paper we give an overview about the trends and long term features - such as digitalization, info-communication, and social media - on communication management. What we can follow as clear trends during the 2007-2015 periods are as bellow: • development of communication channels/instruments; • coping with the digital evolution and the social web become the most important (strategic) issues for • communication management; • overall trend the interactive communication and online communities, and • emerging interactive channels: social media, networks and online videos. There are phenomena which appear in a particular year and become a constant element of the tools by today, and there are new elements in every year. The importance of printed media is radically reduced, and replaced by online media. With their help will be the stakeholders, the media and the pubic available. Next to the online communication and online media, the forging ahead of social media (social networks, blogs, etc.) is the most important source of changes. The importance of to be present in social media is gradually becoming more and more obvious to companies. Social media means a real dialogue, and it requires substantial resources. As the World Wide Web becomes more and more influential, the global media become the most important tools of the global communication management on reaching the public.

Open Access: Yes

DOI: 10.1109/CogInfoCom.2015.7390596

Sustainability assurance and internal auditing in emerging markets

Kenneth D'Silva Jeffrey Ridley Marta Szombathelyi

Publication Name: Corporate Governance

Publication Date: 2011-08-01

Volume: 11

Issue: 4

Page Range: 475-488

Description:

Purpose: Despite the increasing recognition that organizations should report on relevant sustainability matters, the importance and value to stakeholders of these reports being independently assured are not well appreciated. The objective of the paper is to underline that such assurance can be (and is) provided by the internal audit function and, in doing so, that function makes a significant contribution to effective corporate governance. Design/methodology/approach: Theoretical in nature, the paper makes reference to a few "real-world" illustrations. It is review in character and in a relatively systematic manner reviews key internal auditing professional standards-guidance in conjunction with prior theoretical and empirical research. Findings: The paper reinforces the argument that reporting of sustainability policies, practices and measures, without independent assurance, is of reduced value to stakeholders. The paper provides evidence to show how, despite the potential to do so, internal auditing has not always been promoted globally in this role. Research limitations/implications: The paper is limited to a theoretical consideration. There is potential for it to be enhanced by further empirical research demonstrating the value of independent internal auditing within sustainability programs and reporting. Originality/value: The paper is possibly the first to make explicit the linkage between the reporting of sustainability and the assurance of such reports. It should help make boards of organizations in emerging markets more aware of internal audit in relation to sustainability in terms of corporate responsibility and governance. © Emerald Group Publishing Limited.

Open Access: Yes

DOI: 10.1108/14720701111159299