There are numerous examples of cross‐border regions in Europe, which are regions not properly demarcated by national borders. One of the main driving forces of the European Union is to turn the dividing borders into connecting borders by strengthening the cohesion between states and regions, thus, encouraging regions to remedy the existing ethnic and cultural fragmentation by increasing the intensity and number of cross‐border contacts. Our research focuses on proving that, in symbolic places, such as the cross‐border area of Komárom and Komárno, the cultural values, monuments, and heritage sites are the strongest attraction factors for nationality‐based cultural tourism. To support our hypothesis, we conducted an empirical survey within the framework of the H2020 SPOT (Social and Innovative Platform on Cultural Tourism and its potential towards deepening Europeanisation) in the cross‐border region of Komárom and Komárno. The evaluation con-centrated on four aspects of cultural tourism: the nature of cultural tourism in the area, the resident and visitor perceptions of the cultural tourism offerings, opportunities to increase cross‐border col-laboration, and options to improve the cultural tourism offerings of the area. Our results show that, although there is a great potential in the cross‐border tourist destination of Komárom–Komárno, the integration of the (once united) two towns is advancing very slowly, which can be witnessed in the weaknesses of tourism integration as well.