Tamás Vinkóczi
57796363800
Publications - 17
Sorting for Sustainability: Harnessing Female Awareness of Zero Waste
Publication Name: Journal of Sustainability Research
Publication Date: 2024-12-01
Volume: 6
Issue: 4
Page Range: Unknown
Description:
Background: Sustainable Development Goal 12 focuses on sustainable consumption and production patterns. Females are more likely to adopt these sustainable consumption practices due to their environmental attitudes. The scope of the present research is to develop a Hungarian model that can provide a theoretical explanation for the formation, viability and empowerment of zero waste awareness among females as they are sensitive to the issue and may have sufficient knowledge about it. Methods: An online questionnaire was distributed in a university environment in Hungary, resulting in 160 responses after data cleaning. The model was constructed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Results: The results show that for females, the factors waste sorting and zero waste practicality account for 72.4% of the variance in zero waste awareness. The Beta values indicate that both effects are positive with the effect of the first (βZWS-ZWA = 0.523) being stronger than the second (βZWP-ZWA = 0.389). In addition, it can be concluded that women’s attitudes toward waste sorting have a strong positive impact (R2 = 0.542, βZWS-ZWP = 0.736) on zero waste practicality. Conclusions: The zero waste attitudes of female university students’ behavior are significantly related to the selective collection of waste and the practical use of old products. In addition, waste separation is a practical approach to environmental responsibility, as there is no need to dispose of all end-of-life products if they can be recycled. The model could help the government understand the factors and the mindset from a female perspective in order to partially support the decision-making process related to sustainability.
Open Access: Yes
Consumer impulse buying in Hungary: A CB-SEM analysis of Hungarian consumer behaviour towards mobile short video applications based on a Chinese reference model
Publication Name: Computers in Human Behavior Reports
Publication Date: 2024-12-01
Volume: 16
Issue: Unknown
Page Range: Unknown
Description:
Mobile Short Video Applications are becoming increasingly popular worldwide. The appropriate content can shape, improve or change consumers' purchasing decisions. This paper examines the attitudinal differences in impulse buying related to the use and acceptance of MSAs by adapting a model already validated in China to Hungarian users. The analysis was conducted using Covariance-Based Structural Equation Modelling (CB-SEM). A structured questionnaire survey of 283 respondents in Hungary shows that the Chinese model cannot fully be applied to Hungary. A major difference between the results of the two models is that in the Hungarian model, perceived expertise shows a positive relationship with flow experience. This indicates that video makers - in the case of Hungarian videos - should produce content including introductory information and the operation of the product. The results suggest that in the case of MSA use in Hungary, perceived expertise affects impulse buying indirectly, but flow experience directly. Flow experience is only influenced by perceived expertise (β = 0.31, ρ < 0.05), with an explained variance of 10%. Flow experience (β = 0.46, ρ < 0.05) with its direct effect on impulse buying behaviour accounts for 21% of the variance. Hungarian and Chinese MSA users have different preferences in terms of content, thus the results provide important information for both international short video creators and companies entering the international market.
Open Access: Yes
Exploratory analysis of zero waste theory to examine consumer perceptions of sustainability: A covariance-based structural equation modeling (CB-SEM)
Publication Name: Cleaner Waste Systems
Publication Date: 2024-08-01
Volume: 8
Issue: Unknown
Page Range: Unknown
Description:
Introduction: The analysis of corporate and consumer sustainability practices is currently the focus of several scientific disciplines due to their environmental impact and diversity. Objective: This research aims to create a hierarchy of consumer perceptions of zero waste thinking that can guide government decisions regarding university communities' sustainability efforts. To achieve the objectives of this study, Hungarian university citizens (students, faculty, staff) as potential zero waste consumers in Győr were involved in a purposive sampling approach. Methods: This study adopted the Covariance-Based Structural Equation Modeling (CB-SEM) methodology to prove the hypotheses related to the 7Rs regarding Zero Waste perceptions of university citizens. The rethink element of the hierarchy was defined as the default condition for the 7 R application and therefore remained at the top of the hierarchy as an endogenous variable. Results: The study concluded that it is possible to adapt a business 7 R framework for consumer use, but only 5Rs can be applied. The analysis was conducted at a 90% confidence level, under which condition the independent variables together explain 87% of the variance of the rethink factor. The results show that the four constructs, namely rot (β =0.12, ρ<0.1), reduce (β =0.21, ρ<0.1), recycle (β =0.26, ρ<0.05), and reuse (β =0.43, ρ<0.05) significantly affect rethinking. Based on these regression weights, a hierarchy of importance can be established. In line with the original 7 R business concept, rethink is at the top of the hierarchy, followed by the other elements. Conclusions: The results suggest that the zero waste attitudes of university citizens are currently limited to the 5Rs, which should require government leadership to strengthen these factors or a more consistent presence and support for the 2Rs that are missing from the established model. Governments can use the results of this research in their sustainability-related decisions.
Open Access: Yes
Sentinels of Sustainability: Practices of Agricultural Farms Clustered in Hungary’s Farmers’ Markets
Publication Name: Chemical Engineering Transactions
Publication Date: 2024-01-01
Volume: 114
Issue: Unknown
Page Range: 973-978
Description:
The analysis of local farmers' markets (FMs) is an important part of sustainability issues, as the products they offer can guarantee both the proper functioning of local farms and healthy nutrition for inhabitants. The aim of this research is to identify the most important characteristics of FMs small-scale businesses related to agricultural activities based on a convenience sample in Hungary. The database obtained by the questionnaire survey was compiled based on the answers of a total of 220 farm owners/managers. The results were subjected to analysis using a K-means clustering method, which identified four distinct groups of farms with the highest weighting of turnover from agricultural activity. The clustering distinguished beekeeping, arable crop production, animal husbandry, and vegetable and fruit production, which were treated as a separate cluster. The observed differences between the groups indicate that farms primarily engaged in beekeeping and livestock farming have the highest turnover. These findings may be manifested by the group’s member farms in terms of higher professional representation and high-quality products. A noteworthy distribution-related finding is that livestock products exhibit the greatest average distance from the point of origin to the FM, which can be attributed to the sparse geographical location of the production sites. The results could have a considerable consequence for policymakers in informing them about the design of support opportunities and the identification of beneficiary groups.
Open Access: Yes
DOI: 10.3303/CET24114163
Factors and Variables Shaping Generation Z’s Adoption of FinTech
Publication Name: Alternative Finance A Framework for Innovative and Sustainable Business Models
Publication Date: 2024-01-01
Volume: Unknown
Issue: Unknown
Page Range: 75-89
Description:
The digital age continues to redefine conventional financial paradigms, and Generation Z is at the forefront, navigating and influencing the trajectory of financial technology (FinTech) applications through their distinct attitudes, behaviors, and expectations. Gen Z is the new archetype and the new behavioral model. The behavioral intention to use FinTech services among Gen Z, explained by the inclusion of factors and in this way being an extension of financial theory, is the hot topic as this is still the beginning of learning the: Facilitating Conditions Intention (FCI), Attitude (A), Behavioral Intention (BI) that define the choices made by Gen Z. In a broader perspective, it is important to point out the main trends among Gen Z toward FinTech services and the conclusions of current research on them. These aspects make it particularly relevant to study the use of FinTech services, which can be done very effectively with social science analysis through structural models. The research presented in this chapter is both descriptive and exploratory, as it presents a theoretical framework that builds on previous research and includes contemporary perspectives based on new research findings.
Open Access: Yes
Tech titans: Generation Z’s role in the FinTech evolution
Publication Name: Journal of Infrastructure Policy and Development
Publication Date: 2024-01-01
Volume: 8
Issue: 10
Page Range: Unknown
Description:
The accessibility of FinTech services is increasing, and their convenience is making them more popular than traditional banks, particularly among Generation Z. The objective of this research is to identify and compare the factors influencing the conscious use of FinTech services among Generation Z members, who are the most active participants in this field of financial technology. The questionnaire based purposive sample consisted of Generation Z students who demonstrated adequate financial literacy and utilized FinTech, and who were learning in a university environment in Hungary and Romania. A sample of 600 respondents was selected for analysis after cleaning the data online. The methodological approach entailed the utilization of covariance-based structural equation modeling (CB-SEM). The results indicate that social influence (β = 0.18), consumer attitude (β = 0.53) and facilitating conditions intention (β = 0.11) all have a significant effect on the behavior intention, explaining 49% of the variance. In the context of performance expectation, the effect of facilitating conditions intention is not significant (p = 0.491). The motivation of Generation Z towards fintech solutions is evident in their preference for speed and ease of use. However, in order to reinforce consumer expectations and transfer the necessary experience and attitudes, it may be beneficial for service providers to adopt a partially different strategy in different countries. Generation Z can thus serve as a crucial reference point for the even more discerning expectations of subsequent generations. The findings may inform the formulation of strategies for fintech service providers to better understand customer behavior.
Open Access: Yes
Consumer Perception of the Zero-Waste Concept: a Hungarian Case Study
Publication Name: Chemical Engineering Transactions
Publication Date: 2023-01-01
Volume: 107
Issue: Unknown
Page Range: 355-360
Description:
Sustainability is a concept that many people are familiar with, but it also seems elusive and difficult to generalize. Part of this concept is the Zero Waste mindset, which exists in equally diverse forms in people's minds. The research uses the 7R approach of the Zero Waste framework, adapted to consumers, to analyze which consumer groups can be distinguished from each other in terms of Zero Waste thinking. The methodology is based on a questionnaire analysis with the use of an HSD test. The results show that rethinking is the most widespread within the 7R concept, as the effects of most moderating variables (generation, gender, information gathering, product purchase, knowledge of the 7R concept, perceived income) can be measured in its case. In addition, 3 groups (Perfectionists, Adopters, and Rejecters) were created based on the consumers’ mindset of Zero Waste and named according to the means of the variables associated with the 7Rs. The present research is a Hungarian case study, which illustrates the existence of Zero Waste awareness and activities and should be extended to other nations as well.
Open Access: Yes
DOI: 10.3303/CET23107060
The Sustainable Contribution of Artificial Intelligence to Higher Education - Results of a Pilot Study
Publication Name: Chemical Engineering Transactions
Publication Date: 2023-01-01
Volume: 107
Issue: Unknown
Page Range: 487-492
Description:
The past year has seen revolutionary breakthroughs in the development of artificial intelligence-based (AI) products that can impact almost every aspect of life. The change raises the question of the sustainability of education and how technology will transform the way we currently teach. This study aims to develop a model and its hypothetical adaptation that can be used to analyse the adoption and use of artificial intelligence in university settings. The importance of AI in education can be captured in its ability to personalise learning pathways, improve teaching methods and automate related administrative tasks. AI technologies are able to adapt to the needs of individual learners, providing personalised instruction and improving learning outcomes. AI can also help educators by automating routine tasks, allowing them to focus on individualised instruction and create a more engaging and effective learning environment. Based on the accepted results of exploratory factor analysis as the applied method of this paper, the research concludes that the model adaptation is feasible, but it is worth considering changing the variable reflecting implementation to one that is accepted by educators as the concrete institutional implementation of AI is still a very distant scenario in higher education. Future research should incorporate these findings into the design of possible structural models, as this area of AI research has the potential to bring significant social science and educational benefits.
Open Access: Yes
DOI: 10.3303/CET23107082
The generational division of online entertainment: The pleasure factors and manipulative effects of video streaming platforms
Publication Name: Statisztikai Szemle
Publication Date: 2023-01-01
Volume: 101
Issue: 8
Page Range: 715-738
Description:
Rise of video streaming services has not only increased the popularity of available platforms, but has also changed the content consumption habits of households, pushing aside the opportunities provided by traditional television. Among subscribers and users representing generations tied to digitalization highly diversified views can exist regarding the selection of video-sharing platforms and their impact on users' traditional lifestyles. A structural equation model (CB–SEM) was applied to test our theory related to different generations' relationship to digitalization. Based on the results, the generational classification of users only affects the significance of the platform selection criteria, while the manipulative effect of the service is independent of this. The analysis reveals the importance of further research in this area, as the factors that are important for enjoyment may differ among generations.
Open Access: Yes
Opportunities for analysing digitalisation in the context of banking services in the European Union, 2017–2018
Publication Name: Teruleti Statisztika
Publication Date: 2022-01-01
Volume: 62
Issue: 1
Page Range: 35-58
Description:
Nowadays, the development of the digital economy is gaining ground, changing consumer expectations through the opportunities offered by the internet and ICT, and requiring continuous improvements from financial service providers. The aim of this paper is to examine the regional dimension of banking services analyses by comparing the financial digital modernisation clusters and rankings of EU Member States with the traditionally accepted overall digital development analyses. After describing the impact of digitalisation on financial geography, the paper presents the European Union's (EU) digital transformation efforts and the financial relevance of digitalisation, as well as the major past changes and the current situation of the financial intermediation system. The findings of the empirical analysis show that the clustering of the EU28 Member States based on their overall digital development shows a partial correspondence with the results of studies focusing on digital banking services. The research confirms the advantages of the Northern European countries in digitalisation, but also reveals the divergent nature of the Western and Eastern Member States.
Open Access: Yes
DOI: 10.15196/TS620102
Receptiveness to flexible employment at Hungarian SMEs
Publication Name: Deturope
Publication Date: 2018-01-01
Volume: 10
Issue: 1
Page Range: 116-130
Description:
Nowadays, only companies that are adaptable and flexible in their structure and processes can survive. The basis for a motivated company aiming for peak performance is organisational innovation. Hungary is one of the less innovative countries in Europe. Only organisations that can integrate new solutions smoothly into their everyday operations will remain truly competitive. The Government of Hungary, in its Partnership Agreement with the European Union, set out the goals for improving and supporting the adaptability of enterprises, the promotion of flexible and family-friendly workplace practices and services, and the employment of women with young children. The aim of this study is to demonstrate, through a Hungarian example, the receptiveness of Hungarian small and medium-sized enterprises to flexible forms of employment. The effect of flexible employment on economic adaptability and competitiveness through workforce efficiency and retention is examined. Its aim is the raise the awareness of options to increase employment among Hungarian SME managers.
Open Access: Yes
Unveiling the Future of FinTech: Exploring the Behavioral Intentions Behind FinTech Adoption
Publication Name: Journal of Risk and Financial Management
Publication Date: 2025-10-01
Volume: 18
Issue: 10
Page Range: Unknown
Description:
In addition to the technological aspects of FinTech solutions, it is important to consider user willingness, particularly among the digitally savvy Generation Z. We conducted a survey in Hungary and Poland to gather information on young people’s use of FinTech applications and their attitudes towards FinTech services. In our research, we built on the already known technology adoption model (UTAUT) and combined it with an attitudinal study. To determine the factors that influence the propensity to use these services, we developed a hypothetical model and tested it with the results of the first round of the survey (n = 117). CB-SEM was used to investigate the relationship between attitudes, social influence, and intention to use behavior. The paper presents the significant relationship characteristics, model structure, and potential business applications of the results.
Open Access: Yes
DOI: 10.3390/jrfm18100546
From scroll to sale: Predicting of customer engagement in impulse buying cycle on TikTok through the S-O-R model
Publication Name: Acta Psychologica
Publication Date: 2026-02-01
Volume: 262
Issue: Unknown
Page Range: Unknown
Description:
The popularity of TikTok is evident on a global scale, leading to its adoption by numerous companies as a promotional platform. The Stimulus - Organization - Reaction model has been validated in its capacity to describe the purchase process. The present study investigates the Hungarian manifestations of the factors of this model to develop a forecasting method that will allow for prediction of the success of TikTok impulse purchase marketing strategies. The prediction method under analysis is based on factor and regression analyses and validation. The exploratory part utilizes a questionnaire survey of 283 Hungarian university students. The validity of the results is measured on a different university sample of 104 active users of TikTok and users of alternative social media platforms. The findings indicate that the factors comprising the impulse purchase cycle involvement include the urge to buy impulsively, utilitarian value, perceived similarity, and co-promotion. The validation process revealed that the rates of agreement with the predictions among TikTok users exceeded 90 %, while the rate among users of other social media platforms reached over 80 %. The principal strength of this study lies in its quantification and transformation of questionnaire data into a pivotal key performance indicator suitable for companies.
Open Access: Yes
Estimating agricultural sustainability: a multidimensional approach to a farm-level assessment tool
Publication Name: Frontiers in Environmental Science
Publication Date: 2026-01-01
Volume: 13
Issue: Unknown
Page Range: Unknown
Description:
Introduction: In response to the growing demand for practical and robust sustainability assessment tools, this study introduces a new method for evaluating agricultural sustainability at the farm level. The tool relies on indicators covering environmental, economic, and mixed dimensions of sustainability. The mixed dimension integrates environmental, economic, and social indicators. Methods: Indicators were selected based on the literature and empirical data from Hungarian farms. From 61 initial indicators, three groups were formed through factor analysis and clustering. Results: The analysis revealed that environmental and economic factors contribute almost equally to sustainability scores, whereas the mixed dimension has a comparatively smaller impact. This suggests that immediate sustainability improvements might need to prioritize environmental and economic factors. The assessment tool allows the calculation of a complex agricultural sustainability index, which has been validated through case studies on Hungarian farms. Discussion: This study is presented as a methodological pilot project to develop and test a farm-level sustainability assessment tool for agricultural enterprises. The results highlight the practical applicability of the tool for farmers and policymakers, as it offers a transparent, easy-to-use method for identifying sustainability strengths and weaknesses at the enterprise level. Limitations include a small, region-specific sample, which may restrict broader applicability. Additionally, there are challenges in integrating multidimensional indicators. Future research should focus on expanding the dataset, refining indicator weighting, and testing the tool’s applicability in a broader agricultural context. This enhances the robustness and guides stakeholders in sustainable agricultural development.
Open Access: Yes
Determinants of FinTech Adoption Among Gen Z Females: A Study in Hungary
Publication Name: Ecocycles
Publication Date: 2025-12-15
Volume: 11
Issue: 2
Page Range: 43-50
Description:
FinTech banking solutions offer a valuable set of technological tools that can be used to improve sustainability. Therefore, consumer acceptance and applicability of FinTech solutions is an important issue, especially among Generation Z, as this age group represents a relevant segment of future consumers. According to studies, men have a more positive attitude towards technology adoption than women. It is important to understand the mindset of women in this context, and this paper focuses on them to analyse the key determinants of FinTech service usage. Therefore, the objective of this analysis is to examine the attitudes of Generation Z women in Hungary by assessing the factors that influence their use of FinTech services. The novelty of the analysis lies in the selected population, as women are less likely than their male counterparts to have digital skills in a professional capacity. This may be reflected in their openness to financial technology solutions. The analysis is based on a questionnaire due to its sociological dimension, with a prospective sample of university students from Győr. The methodology is based on factor analysis, which is capable of distinguishing the factors that influence the use of FinTech services based on a statistical analysis of variables (Likert scale). The results show that there are several factors influencing women's FinTech usage habits, which service providers should pay attention to. The findings of the current study can help FinTech companies shape their marketing and service strategies to improve their ability to reach and retain potential and existing female customers.
Open Access: Yes
Consumers towards Sustainable Banking: An Exploratory Study of Individual ATM Usage in the Hungarian Banking Industry
Publication Name: Ecocycles
Publication Date: 2025-12-15
Volume: 11
Issue: 2
Page Range: 1-8
Description:
The design and use of banking services may be an important part of sustainability efforts. The implementation of automated teller machine (ATM) services and offerings has a considerable impact on the economic viability and sustainability of banks. The use of such services enhances the security of transactions and reduces paper-based environmental damage. In Hungary, the use of cash is still widely accepted, expected, and applied as a method of saving and paying money. Therefore, the aspects of sustainability and consumer interests indicate a similarity of interests in this country, which makes an analysis of the perception of the ATM user experience crucial. However, research tends to concentrate on the phenomenon of financial digitalization and fintech, which indicates a research gap in the field of research on consumer perception of ATM use. Therefore, the objective of this research is to explore the factors that influence ATM use through attitudinal research. The questionnaire survey resulted in a sample of 214. Data were processed using factor analysis to identify key factors of ATM use. The results suggest that simplicity and reliability factors influence bank customers' satisfaction with ATM usage. The high demand for access to cash is also indicated by the fact that ease of use and 24/7 access to ATMs are the most important issues for customers. The novelty of this study lies in its attempt to link the proportion of image use typical of the Central European region with sustainability goals, thereby highlighting that optimizing the user experience is key.
Open Access: Yes
Streaming without borders: How content diversity and flexibility shape perceived exclusivity in cross-border video consumption
Publication Name: Telematics and Informatics Reports
Publication Date: 2026-03-01
Volume: 21
Issue: Unknown
Page Range: Unknown
Description:
The increasing social and economic impact of digitalization is changing customers' expectations of streaming platforms. The research examines the factors shaping Perceived exclusivity in video streaming consumption among Hungarian-speaking residents of Slovakia, a cross-border minority audience operating under linguistic and geographic constraints. Drawing on Self-Determination Theory and consumer value perspectives, the model integrates Content diversity and platform Flexibility to explain why users continue subscribing beyond initial adoption. Using survey data from 370 respondents and Covariance-Based Structural Equation Modelling, the results show that Content diversity and Flexibility jointly explain 58% of the variance in Perceived exclusivity, with Flexibility mediating the effect of Content diversity. The study contributes theoretically by demonstrating that Perceived exclusivity is not generated solely by access to content, but by the ability to convert available content into usable, personally meaningful viewing experiences under constrained cross-border conditions. By focusing on a national minority context, the study provides a theoretically relevant boundary condition, highlighting how identity, language fit, and access constraints reshape value formation processes in digital media consumption beyond country-specific or platform-level explanations.
Open Access: Yes
