Globalisation has led to the dominance and geographical expansion of urban areas. Companies consider a com-plex set of criteria when deciding on their locations, including the agglomeration area and the presence of similar companies or related businesses. This study examines the spatial distribution and industrial clustering of companies within the agglomeration of Győr, Hungary’s sixth-largest city. The sample comprises 256 companies across 68 settlements, with data processed through map, quadrat and industry analysis. The analyses identified six settlements within the agglomeration where nearly half of the companies are located, five factors that seem to facilitate company location, and five main industrial sectors, four of which are closely related. The article concludes that the agglomeration area of Győr is characterised by a high degree of spatial concentration of companies, industrial clustering and the emergence of industry sub-centres.

When making installation decisions, companies take into account a complex system of criteria, which includes the agglomeration area, as well as the presence of companies performing the same or similar activities. The purpose of this research is to examine the spatial distribution of companies established in the agglomeration settlements of Győr. In the course of the analysis, map tests were carried out and a quadratic analysis was prepared. The results of the research show that there is a high degree of spatial concentration of companies in the Győr agglomeration area, and territorial densification can also be seen based on settlement-level indicators.

Cultural values play a crucial role in the formation of individuals’ behaviour. With the emergence of social networking sites, which have formed a parallel world to the real world, the behaviour of individuals and their motives to engage in electronic word of mouth (eWOM) on social media platforms has become extremely important for brands. Due to a relative lack in studies focusing on the cultural differencebased impact of social relationships on eWOM in social media, the present study seeks to address this gap as its broad objective is to investigate the effect of social relationship variables on eWOM in social media by comparing two different cultures, namely Syria and Hungary in order to explore whether social relationships exert a more significant impact on eWOM in a collectivistic society than in an individualistic one. An explanatory research design was adopted and the data was collected by means of a questionnaire survey. The final sample included 113 Syrian and 90 Hungarian respondents, all of them aged 35 or below. It was found that tie strength among young adults has a more positive impact on eWOM in Syria than in Hungary, while no homophily impact was found on eWOM in either. Regarding the other social relationship variables examined in the study (trust, normative and informational influences), the results showed that they do not have a more positive impact on eWOM in Syria than in Hungary. The research is believed to have contributed to previous investigations on the impact of social relationships on eWOM via social media by providing insights into the role of a cultural value dimension in determining the extent to which individuals are affected by their cultural background, whether collectivistic or individualistic, when they interact in social media platforms. At the same time, it is acknowledged that the study has limitations thus future examinations are necessary.