This study explores contemporary practices by three major companies, Samsung, Apple and Huawei, to promote the environmentally friendly attributes of mobile phones by utilizing social media platforms. The research employs a combination of literature review and data analysis to investigate the strategies used by these companies in advertising their environmental initiatives on popular social media platforms such as Facebook, Instagram, YouTube and Twitter. The findings underscore the increasing significance of social media in the realm of green labelling initiatives. The study reveals the potential of social media to enhance customer awareness and influence purchasing behaviour in the dynamic mobile phone sector. The article recommends further research in this domain to guide manufacturers in formulating effective strategies amid the evolving landscape of the mobile phone industry.

This research aims to analyze and synthesize the research articles published over the past ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The objective is to track the evolution of research in the field and to understand the trends on which the area has been researched during that period. The paper is based on a database of 54 research articles published in the specified period. This paper is not limited to specific journals; only the topics and the period are specified. The database analysis describes the topic and perspective of the article, the methodology used, and the themes, in addition to other factors of the given research. The main finding of this research is the identification of five main themes or categories within the research area: strategies, challenges, promotion, consumers, and digital media. These themes provide valuable insights for practitioners and scholars and ultimately benefit the broader community by providing information on decision-making and promoting sustainability in digital marketing and green marketing. This paper will help researchers better understand the research trends in the field and acquire some up-to-date knowledge about the research related to digital marketing and green marketing.