Zita Hajdú

58643285000

Publications - 1

The effect of corporate image on employee stability. Case study from the business environment of the Czech Republic

Publication Name: Journal of International Studies

Publication Date: 2026-01-01

Volume: 19

Issue: 1

Page Range: 40-66

Description:

Corporate image is increasingly recognized as a critical factor influencing employee stability, particularly within the dynamic business environment of the Czech Republic. This study investigates the relationship between organizational image and employee stability, focusing on key aspects such as employee training, benefits, and workplace safety. Data were collected via a structured questionnaire distributed to 442 key managerial personnel across various enterprise sizes and sectors, using the CAWI methodology. Responses were measured on a five-point Likert scale, and linear regression modelling was employed to analyze the causal impact of corporate image on employee stability. The findings reveal a statistically significant and positive effect of organizational image on employee stability, with the strongest associations observed in areas related to employee education and benefits. These results underscore the importance of cultivating a positive corporate image as a strategic tool for enhancing employee retention and satisfaction. The study contributes to the broader understanding of human resource management and corporate social responsibility in Central Europe, providing practical implications for managers seeking to strengthen workforce stability through image-building initiatives.

Open Access: Yes

DOI: 10.14254/2071-8330.2026/19-1/3