As the age of a population increases, different problems arise in a society, which inevitably leads to ageism. The introduction of extraordinary measures to protect the older adults during COVID-19 further exacerbated the complexity of ageism and led to worsened financial well-being for households. This study aims to determine the financial and other factors associated with different ageist attitudes. 286 respondents from Kazakhstan participated in the online study, and the hypotheses were analyzed using structural equation modeling. The results indicated a strong relationship between economic status and ageist behaviors. Moreover, COVID was positively associated with unfavorable ageist attitudes, whereas experience with older people reduces negative perceptions toward older people. Contribution: The results add new evidence to the intergenerational research that investigated ageism triggers. It suggests that financial well-being is one of the main components of negative ageist behavior, while it does not have an impact on positive one.