A central notion behind the field of cognitive infocommunications is that entangled sets of human and ICT capabilities, created through the co-evolution of humans together with ICT, can be conceptually represented and analyzed as new 'cognitive entities'. This term, along with the concept of generation CE (in analogy with the generations X, Y and Z), has been recently introduced to characterize such entangled relationships in terms of functionally relevant units, and to describe the effects that such entangled relationships are having on the personal and social development of the new generation growing up today. In this paper, we make the case that a better understanding of cognitive-social-technological phenomena can be obtained when viewed through the lens of such concepts.