The paper proposes the concept of infotation as an analogy to gravitation that reflects a force of attraction between patterns of information. It is demonstrated in the paper that in a way similar to how attraction exists between masses and "lumps" of energy (as described through Newtonian dynamics and the Higgs boson), and in analogy with the clear relationship between mass and energy (as described by Einstein), it can be expected with reason that a form of attraction exists between patterns of information - provided that we accept the proposition that some correspondence exists between energy and information, a point of view that has been adopted to great effect in several fields. Although the existence of infotation is not proved in the paper, it is argued that the concept has been implicitly relied upon in several fields of scientific inquiry by high-ranking scientists, including W. Pauli and C.G. Jung. The conclusion of the paper is that irrespective of the fact that the existence of infotation can only be regarded as a hypothesis, its introduction to scientific discourse could promote a new discussion and modeling style that is hopefully both holistic and effective.