The topicality of veteran-owned business management for the post-war support of Ukrainian combatants in light of their actual and dissatisfied needs is studied. We employ the expert method with a sample of 33 representatives of the national and regional authorities, scientists, NGOs specialising in the field, volunteering organisations representing the communities from 8 Ukrainian regions with the largest number of combatants. Thus, we have ranged the needs of combatants and concluded that the need to launch (or revive) own business is one of the really urgent ones. The entrepreneurial intentions of veterans are derived from social factors rather than financial reasons. Besides, they are related to unsatisfied needs in employment. It is revealed that veteran-owned business management in Ukraine should cover the development of social responsibility regarding veterans as the most influential mechanism.