In recent years, a new retail trend has emerged in the form of cashierless shops. The technology is appearing in more and more countries around the world and we are already seeing this innovative technology in Hungary. This study investigates the user acceptance of this technology among students in Hungarian higher education institutions. It examines the factors that influence attitudes towards cashierless transactions within the adapted framework of the unified theory of acceptance and use of technology (UTAUT2). Seven hypotheses were formulated based on previous literature and the research model. An online questionnaire survey was applied to investigate technology acceptance (n=959). During the questionnaire, respondents rated a total of 29 statements on a Likert scale ranging from 1 to 7. The variance-based structural equations (PLS-SEM) method was used for the research model analysis and hypothesis testing. The results show that the behavioural intention is significantly and positively influenced by performance expectancy, social influence and hedonic motivation. Furthermore, price sensitivity has been shown to have a significant negative effect on behavioural intention. The results of this research can serve as a guide for practitioners and policy makers who are planning to implement this technology. And the diffusion of cashierless technology provides an opportunity to replicate the research by examining the factors that influence actual usage.