The use of alternative fuels is a crucial element in achieving global sustainability, as it plays a pivotal role in reducing the environmental impact of the transport sector. This study aims to provide a comprehensive and systematic review of the literature on consumer knowledge and awareness of alternative fuel vehicles (AFVs) in accordance with the PRISMA guidelines and bibliometric analysis. The findings indicate that electric vehicles represent the dominant focus of AFV research, while other technologies receive minimal attention. The study underscores the necessity for targeted information strategies to address consumer misconceptions and overcome market barriers, thereby facilitating the growth of AFV market share. This research offers insights that can inform future studies, policy decisions, and industry stakeholders in promoting sustainable transport choices.