Usman Ghani

58025520900

Publications - 4

Unveiling the impact of service attributes and review scores on sentiment: A deep learning and feature engineering approach to UberEats reviews

Publication Name: International Journal of Engineering Business Management

Publication Date: 2025-01-01

Volume: 17

Issue: Unknown

Page Range: Unknown

Description:

This study investigates the impact of SERVQUAL dimensions (Assurance, Reliability, Tangibles, Empathy, and Responsiveness) and review scores on customer sentiment. We analyze a large dataset of 920,407 UberEats reviews from the Google Play Store, classifying sentiment based on star ratings and using a Long Short-Term Memory (LSTM) model to predict sentiment from review content. Using text mining and sentiment analysis, the study employs robust feature engineering techniques to extract and quantify SERVQUAL components from customer reviews. The LSTM model demonstrated high accuracy (89.64%) in predicting sentiment, validating the alignment between predicted and assigned sentiments. Our analysis reveals that all SERVQUAL dimensions and review scores have a positive and significant impact on overall sentiment. Specifically, the Ordinary Least Squares (OLS) regression results highlight Empathy as the most influential SERVQUAL component, followed by Responsiveness, Reliability, Tangibles, and Assurance. Furthermore, review score emerged as the strongest predictor of customer sentiment. These findings provide actionable insights for service providers aiming to enhance customer satisfaction by optimizing key SERVQUAL dimensions and addressing review score trends.

Open Access: Yes

DOI: 10.1177/18479790251341980

Predictive Choropleth Maps Using ARIMA Time Series Forecasting for Crime Rates in Visegrád Group Countries

Publication Name: Sustainability Switzerland

Publication Date: 2023-05-01

Volume: 15

Issue: 10

Page Range: Unknown

Description:

Geographical mapping has revolutionized data analysis with the help of analytical tools in the fields of social and economic studies, whereby representing statistical research variables of interest as geographic characteristics presents visual insights. This study employed the QGIS mapping tool to create predicted choropleth maps of Visegrád Group countries based on crime rate. The forecast of the crime rate was generated by time series analysis using the ARIMA (autoregressive integrated moving averages) model in SPSS. The literature suggests that many variables influence crime rates, including unemployment. There is always a need for the integration of widespread data insights into unified analyses and/or platforms. For that reason, we have taken the unemployment rate as a predictor series to predict the future rates of crime in a comparative setting. This study can be extended to several other predictors, broadening the scope of the findings. Predictive data-based choropleth maps contribute to informed decision making and proactive resource allocation in public safety and security administration, including police patrol operations. This study addresses how effectively we can utilize raw crime rate statistics in time series forecasting. Moreover, a visual assessment of safety and security situations using ARIMA models in SPSS based on predictor time-series data was performed, resulting in predictive crime mapping.

Open Access: Yes

DOI: 10.3390/su15108088

Incorporating Survey Perceptions of Public Safety and Security Variables in Crime Rate Analyses for the Visegrád Group (V4) Countries of Central Europe

Publication Name: Societies

Publication Date: 2022-12-01

Volume: 12

Issue: 6

Page Range: Unknown

Description:

Public governance has evolved in terms of safety and security management, incorporating digital innovation and smart-analytics-based tools to visualize abundant data collections. Urban safety and security are vital social problems that have many branches to be solved, simplified, and improved. Currently, we can see that data-driven insights have often been incorporated into planning, forecasting, and fighting such challenges. The literature has extensively indicated several aspects of solving urban safety problems, i.e., social, technological, administrative, urban, and societal. We have a keen interest in the data analysis and smart analytics options that can be deployed to enhance the presentation, promotional analysis, planning, forecasting, and fighting of these problems. For this, we chose to focus on crime statistics and public surveys regarding victimization and perceptions of crime. As we found through a review, many studies have indicated the vitality of crime rates but not public perceptions in decision-making and planning regarding security. There is always a need for the integration of widespread data insights into unified analyses. This study aimed to answer (1) how effectively we can utilize the crime rates and statistics, and incorporate community perceptions and (2) how promising these two ways of seeing the same phenomena are. For the data analysis, we chose four neighboring countries in Central Europe. We selected CECs, i.e., Hungary, Poland, Czech Republic, and Slovakia, known collectively as the Visegrád Group or V4. The data resources were administrative police statistics and ESS (European Social Survey) statistical datasets. The choice of this region helped us reduce variability in regional dynamics, regime changes, and social control practices.

Open Access: Yes

DOI: 10.3390/soc12060156

Social Impact Assessment in Urban Security Management Projects: A Case Study from Pakistan

Publication Name: Academic Journal of Interdisciplinary Studies

Publication Date: 2024-01-01

Volume: 13

Issue: 1

Page Range: 33-56

Description:

Public safety and security management projects are devised to reduce crime, fear and calamities by prevailing law and order to reduce the harm in society. In a certain context, social impact assessment is a novel way to reveal the extent of effectiveness for these projects. This case study presents an Expert System based methodology regarding social impact assessment for two urban security management projects in Pakistan. An Expert System, DoctuS is employed as a tool to build a rule-based model tool using social impact attributes (as variables) from literature and expert knowledge (Author’s own insight as being involved in projects). Case-based reasoning (CBR) method is employed for the measurement of the impact of urban security management KPIs (Key Performance Indicators) in the two case projects. The empirical findings in this case study approaches the impact assessment by quantitative analysis of crime rates in JMP statistical package and Qualitative Expert knowledge-based model in DoctuS. Thereby, the study evaluates the pre and post ante project situations in order to assess the project’s effectiveness and impact on improved urban safety and security. In the first step, the projects are briefly described, followed by the crime rate analysis under the project jurisdictions and rules between attributes are defined. The second step defines the qualitative rule-based model along with the two cases described, and validated in DoctuS tool. Some attributes and rules have changed, and a new concise model is presented. The Expert System compares the project cases and evaluates the social impact assessment based on the defined KPIs. The Expert system validation presents a novel model for social impact assessment of subject urban security management projects. We propose this methodology and model as useful in investigating social impact assessment of projects specifically dealing with urban safety and security management. However, the generalizability of the findings of this case-study based articles need more sophisticated tests as recommendation for the extension to this study

Open Access: Yes

DOI: 10.36941/ajis-2024-0004