The rise of digital culture has fundamentally changed the way people learn in higher education. Online platforms, digital learning materials and various e-Iearning tools have become commonplace, significantly changing traditional learning methods. Access to information for students has never been easier: online courses, interactive videos and webinars allow flexible and personalised learning. At the same time, learners are moving from being passive recipients to active participants, as the use of interactive content and collaborative learning tools becomes more widespread. Digital methods offer new ways of acquiring and processing knowledge. Tools such as virtual reality (VR), artificial intelligence (AI)-based tutors and gamification-enhanced learning systems increase motivation and allow for a more personalised approach to learning materials. Higher education institutions are also increasingly open to innovation, with the introduction of online learning platforms and hybrid teaching models gaining ground. Through this transformation, higher education is no longer limited to classroom learning but is becoming a global process in the digital space. Our article explores these issues using our concrete tacit knowledge and experiences from higher education courses.