This study analyses the opinions of Hungarian food production companies on driving forces and barriers of Industry 4.0 investments and their impact on the companies’ business performance. A questionnaire survey was carried out between 2019 and 2020 with data collection from 276 food manufacturing companies. Subsequently, the data were analysed by several statistical methods: factor analysis, K-means clustering, one-way analysis of variance, and cross-tabulation analysis. The goal of this study is to explore the process innovation problems of enterprises and introduce the increasing use of Industry 4.0 tools