The current paper aims to analyze the Hungarian–Slovakian cross-border area (Szigetköz, Csallóköz) and unearth the region’s latent economic development potential. The study area with its unique natural environment has recently aroused the interest of many fields. Szigetköz is a fresh spot in the agglomeration of two large cities: Győr and Mosonmagyaróvár. What could be the economic bases and social factors that can awaken the area from its sleeping rose dream? Along with this issue, we explore socio-economic development opportunities. The exploratory research is based on content analysis of strategic documents and in-depth interviews with the settlement’s mayors. The results show that, although the overwhelming majority of settlements have a more moderate population loss and an abundance of economic opportunities relative to other Hungarian settle-ments, there are several gaps and negative processes that operate beneath the surface.