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Found 6278 publications

Beliefs about advertising in China: Empirical evidence from Hong Kong and Shanghai consumers

Andrea Insch László Józsa Kim Shyan Fam Jayne Krisjanous

Publication Name: Journal of Consumer Marketing

Publication Date: 2010-11-01

Volume: 27

Issue: 7

Page Range: 594-603

Description:

Purpose: This paper aims to examine metropolitan Chinese Generation Xers' attitude toward advertising and to determine whether the ranking for ad likeability and dislikeability attributes are the same across Hong Kong and Shanghai. Design/methodology/approach: A telephone interview of 200 respondents in each city was conducted using a strategy of matched samples. Generation Xers residing in Hong Kong and Shanghai were selected as these two segments are politically more uniform now than before, share similar economic and business structures, and are exposed to the same goods and services. Respondents were first asked to recall three television advertisements they liked/disliked and give as many reasons as possible to explain why they liked/disliked them. They were also asked about their beliefs in advertising. Findings: The results show that the respondents from both cities find advertising "interesting and entertaining", but "devious". In terms of likeable attributes, they like "entertaining", while "style" is the most disliked attribute. The main difference between the two groups was found in attribute rating. The study concludes by offering several explanations for these variations. Originality/value: In this study, instead of requesting respondents to interpret what had appeared in the prints or commercials, it examines respondents' verbal descriptions of how they perceived television commercials. This method affords an opportunity to have respondents more freely express their thoughts and feelings about the topic under investigation. © Emerald Group Publishing Limited.

Open Access: Yes

DOI: 10.1108/07363761011086344

Modeling of a vehicle with continuously variable transmission

Claudiu Pozna Claudia Adina Dragos C. S. Nes Emil M. PETRIU D. Pirlea Radu Emil Precup Stefan Preitl

Publication Name: 19th International Workshop on Robotics in Alpe Adria Danube Region Raad 2010 Proceedings

Publication Date: 2010-09-01

Volume: Unknown

Issue: Unknown

Page Range: 441-446

Description:

The paper presents aspects concerning the modeling and driving scenarios of a class of vehicular power train systems. The modeling includes an analysis of the system components which include the spark-ignition internal combustion engine, the torque converter, the metal V-belt type continuously variable transmission and the wheels. Four driving scenarios are illustrated by digital simulation results: acceleration, overtaking maneuver, ramp encounter and engine brake. © 2010 IEEE.

Open Access: Yes

DOI: 10.1109/RAAD.2010.5524546

Takagi-Sugeno fuzzy controller for a magnetic levitation system laboratory equipment

Claudiu Pozna Claudia Adina Dragos Jozsef K. Tar Raul Gherasim Bulzan Radu Emil Precup Stefan Preitl

Publication Name: Iccc Conti 2010 IEEE International Joint Conferences on Computational Cybernetics and Technical Informatics Proceedings

Publication Date: 2010-08-06

Volume: Unknown

Issue: Unknown

Page Range: 55-60

Description:

This paper presents the design and the implementation of two control solutions applied to a magnetic levitation system laboratory equipment. The first solution deals with a state feedback control structure to stabilize the controlled plant which is the inner control loop for the cascade control system structure proposed as the second solution. The second solution is based on a TakagiSugeno fuzzy controller in the outer control loop to ensure the zero steady-state control errors. Simulation and real time experimental results are included to illustrate the performance of the control systems and to validate the two control solutions in regulation and tracking. © 2010 IEEE.

Open Access: Yes

DOI: 10.1109/ICCCYB.2010.5491219

NDSP: A platform for audiophile software audio processing

Claudiu Pozna Adrian Sebastian Paul Radu Codrut David Radu Emil Precup

Publication Name: Iccc Conti 2010 IEEE International Joint Conferences on Computational Cybernetics and Technical Informatics Proceedings

Publication Date: 2010-08-06

Volume: Unknown

Issue: Unknown

Page Range: 431-436

Description:

This paper proposes a platform referred to as nDSP to interconnect different software audio signal processing effects which are modularized. The new platform is focused on having all processing done by the system CPU at higher quality than that achieved using hardware DSPs. The software representation of the module inside the platform is defined such that its state can be externally controlled, therefore the design of self-tuning filters is allowed. The design aims the further use of software audio signal processing in low-cost audiophile loudspeaker systems taking full advantage of the new personal computer hardware products. © 2010 IEEE.

Open Access: Yes

DOI: 10.1109/ICCCYB.2010.5491235

A comparative study of various evolutionary algorithms used for fuzzy rule-based inference and learning systems

Krisztián Balázs Zs Dányádi László T. Kóczy

Publication Name: Iccc Conti 2010 IEEE International Joint Conferences on Computational Cybernetics and Technical Informatics Proceedings

Publication Date: 2010-08-06

Volume: Unknown

Issue: Unknown

Page Range: 49-54

Description:

The goal of this paper is to provide an overview of a variety of evolutionary algorithms, comparing their efficiency on fuzzy rule-based inference and learning. Fuzzy rule-based inference can be used to model a desirable outward behavior of a system when given a specific input, which, in the case of this comparative study, is determined by a set of samples, generated by sufficiently complex objective functions. Optimizing a fuzzy rule-based inference system is a matter of finding a rule base that is as close to imitating the desired behavior as possible. While the specific applications of evolutionary methods are endless, the objective functions used here remain general in nature. © 2010 IEEE.

Open Access: Yes

DOI: 10.1109/ICCCYB.2010.5491228

Collecting public transport passenger preference data online

Agoston Winkler

Publication Name: Pollack Periodica

Publication Date: 2010-08-01

Volume: 5

Issue: 2

Page Range: 119-126

Description:

Passenger preference analysis is an important area of transport modeling. Passengers value public transport journeys in several ways: their opinion depends on many factors. The relative importance of these features is often characteristic to certain passenger groups. Knowing the distribution of the passengers and their preferences makes it possible to improve transport models and simulation techniques. The paper provides an overview of existing revealed and stated preference analysis methods and the results of some former surveys carried out in Gyor, Hungary. Then it proposes a new method for detecting passenger preferences by integrating data collection into an online journey planning service.

Open Access: Yes

DOI: 10.1556/Pollack.5.2010.2.12

Simulation of uniaxial anisotropy by vector Preisach model

Miklós Kuczmann

Publication Name: Pollack Periodica

Publication Date: 2010-08-01

Volume: 5

Issue: 2

Page Range: 97-106

Description:

The paper presents a rotational single sheet tester, which can be used to measure vector hysteresis characteristics using specimen with round shape. The measured hysteresis characteristics in the two orthogonal directions present the uniaxial anisotropy of the material under test, which has been handled by the Fourier expansion of the measured Everett functions. The Fourier coefficients of the unknown vector Everett function have been identified by the modification of a previously implemented algorithm. In the identification task linearly and circularly polarized measured data have been taken into account. Comparisons between measured and simulated data show acceptable results.

Open Access: Yes

DOI: 10.1556/Pollack.5.2010.2.10

A correlation ratio for possibility distributions

József Mezei Peter Varlaki Robert Fuller

Publication Name: Lecture Notes in Computer Science Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics

Publication Date: 2010-07-29

Volume: 6178 LNAI

Issue: Unknown

Page Range: 178-187

Description:

Generalizing the probabilistic correlation ratio we will introduce a correlation ratio for marginal possibility distributions of joint possibility distributions. © 2010 Springer-Verlag Berlin Heidelberg.

Open Access: Yes

DOI: 10.1007/978-3-642-14049-5_19

Model-based analysis of traffic flow in signalized intersections

Jozsef Homlok K. Kovacs

Publication Name: Ines 2010 14th International Conference on Intelligent Engineering Systems Proceedings

Publication Date: 2010-07-26

Volume: Unknown

Issue: Unknown

Page Range: 189-194

Description:

Traffic systems are man-made systems in which the human component as a complex factor plays a significant part. [1] The aim of the research was to offer a method which is applicable for setting the real traffic situations at a signalized intersection against the simulated ones, using a traffic model with similar statistical features. The simplest technical apparatus has been used to monitor the real traffic situations. Only one video camera is needed for data collection and it is located in the observable area. Hence time-dependent parameters have been collected which are available for the analysis of the traffic situations. In the case of both traffic models the analysis is based on a behavior model of inhomogeneous driver-populations and an estimation method. The behavior model of inhomogeneous driver-populations handles the time-dependent parameters of driver behavior as the most important predictors, describes the movement and the behavior of the inhomogeneous driver-populations approaching a signalized intersection, passing the amber signal light. The estimation method developed using the model parameters opens the door to estimating the composition of drivers and measuring the capacity of an intersection on a more sensitive scale. © 2010 IEEE.

Open Access: Yes

DOI: 10.1109/INES.2010.5483849