Zsuzsanna Pálffy

57952473400

Publications - 8

Cultural Influence on Sustainability Discourse: A Comparative Analysis of CEO Letters in the Cosmetics and Fashion Industry

Lívia Ablonczy-Mihályka Zsuzsanna Pálffy

Publication Name: Journal of Ecohumanism

Publication Date: 2024-08-03

Volume: 3

Issue: 4

Page Range: 2779-2792

Description:

The national cultural background of a company's founders and managers significantly influences corporate culture and communication. Over the past two decades, the link between culture and sustainability practices has been demonstrated, including how sustai nability embeddedness is reflected in CEO letters. This study examines if companies in the cosmetics and fashion industries reveal cul tural influences on sustainability in their CEO letters. These letters, the most influential part of annual reports, convey the CEO's vision, operations, and performance. Using quantitative and qualitative content analysis, the research investigates whether national culture influences the content of CEO letters by analysing letters from 15 companies across 10 countries. The study found no statistically significant correlation between Hofstede's cultural dimensions and sustainability narratives in CEO letters. However, feminine cultures tend to have stronger sustainability orientations. These findings suggest that companies should adapt their sustainability communication to align with local cultural values, thereby enhancing stakeholder engagement, particularly for multinational beauty and fashion companies.

Open Access: Yes

DOI: 10.62754/joe.v3i4.3796

Companies Local Embeddedness and Culture: A Review

Zsuzsanna Pálffy

Publication Name: Economic Research Guardian

Publication Date: 2024-01-01

Volume: 14

Issue: 2

Page Range: 73-87

Description:

The criticism of neoclassical economic behaviour, the changing company-space dynamics, the effects of globalization, and the cultural turn have stimulated new trends in social sciences. In recent decades, the concept of embeddedness has evolved significantly and now holds a solid place in regional economics and economic geography; however, interdisciplinary studies remain common. This review article examines the interaction between corporate embeddedness and culture, aiming to demonstrate how previous research has interpreted culture's role in embeddedness. A comprehensive literature analysis, the primary question addressed is how corporate practices and cultural norms develop in a specific socio-cultural context. The review's novelty lies in its dual approach to culture's role in embeddedness. On one hand, it explores the value and norm system of embeddedness, focusing on culture's role in limiting social practices. On the other hand, it discusses culture's role in the interactions of the embedding process at all levels of embeddedness and culture. The literature indicates that the culture of both the company and the receiving space – including trust levels, openness, willingness to settle, and receptiveness – determines the success of embeddedness.

Open Access: Yes

DOI: DOI not available

SUSTAINABLE APPROACH OF CORPORATE EMBEDDEDNESS: GOOD PRACTICES OF SMALL AND MEDIUM-SIZED FAMILY COMPANIES

Lívia Ablonczy-Mihályka Zsuzsanna Pálffy

Publication Name: Journal of Community Positive Practices

Publication Date: 2024-01-01

Volume: 24

Issue: 2

Page Range: 115-135

Description:

Academic literature explores the term sustainability embeddedness as the highest degree of integration of sustainability into corporate strategies, however, its interpretation lacks the conceptual meaning applied in regional economics. While the focus of sustainability practices is often local, companies embed in the local space, conversely, increasing local embeddedness and commitment are leading companies to move from compliance-based sustainability practices towards sustainability embeddedness. The results based on interviews with small- and medium sized family businesses in Győr-Moson-Sopron County, Hungary illustrate that sustainable embedding as suggested as a new approach of the study are applied by this group of companies, the study concludes with a collection of good practices

Open Access: Yes

DOI: 10.35782/JCPP.2024.2.06

Varying Levels of Trust across Multi-Level Governance: a Sustainability Perspective

Lívia Ablonczy-Mihályka Zsuzsanna Pálffy

Publication Name: Chemical Engineering Transactions

Publication Date: 2024-01-01

Volume: 114

Issue: Unknown

Page Range: 1045-1050

Description:

Social sustainability, the third pillar of sustainability alongside ecological and economic dimensions, focuses on maintaining the well-being and viability of communities, as a healthy functioning society is a prerequisite for sustainable operation. Trust, a common measure of social sustainability, is a fundamental pillar of a sustainable, resilient, inclusive, transparent and accountable society. This research aims to analyse how trust as a measure of social sustainability interacts with different levels of governance and institutional performance in the Visegrád Four countries. The study found that although there is a significant correlation between various factors of institutional trust at the national level, there is no meaningful relationship between general and institutional trust across the examined countries (Czech Republic, Hungary, Slovakia, and Poland). The analysis found that institutional trust is influenced more by endogenous factors, such as perceived governance effectiveness and citizen satisfaction, than by general trust. However, no strong correlation could be shown between Word Governance Indicator and institutional trust. The findings show that trust does not progressively decline towards higher levels of institutions; instead, proximity and citizen engagement boost trust at the local level, while different mechanisms likely drive trust at higher government levels. Additionally, the research highlights that in post-communist societies, strong traditions of particular trust limit general trust in institutions, emphasizing the complexity of trust dynamics within different governance levels.

Open Access: Yes

DOI: 10.3303/CET24114175

Housing price trends as a function of distance from Győr as a centre

Tamás Dusek Petra Kecskés Zsuzsanna Pálffy Patrícia Horváth

Publication Name: Teruleti Statisztika

Publication Date: 2023-01-01

Volume: 63

Issue: 5

Page Range: 557-574

Description:

Examining the impact of spatial parameters is a central factor in research related to the analysis of housing prices, mostly involving data at the municipal level or higher. The present study builds on a less common approach, focusing on the analysis of the impact of a spatial parameter, distance from the centre, on property prices, furthermore, the empirical research uses aggregated municipal- level data based on the level of individual dwellings. On the one hand, the study aims to review and systematise the determinants of property prices, with a more detailed focus on previous studies of the impact of distance from the centre, and on the other hand, within the framework of empirical research, to examine the impact of distance from Győr as a centre on the supply price of detached houses.

Open Access: Yes

DOI: 10.15196/TS630502

A Sustainable Model of Corporate Embeddedness: Navigating through a Fuzzy Concept

Lívia Ablonczy-Mihályka Petra Kecskés Zsuzsanna Pálffy

Publication Name: Chemical Engineering Transactions

Publication Date: 2023-01-01

Volume: 107

Issue: Unknown

Page Range: 163-168

Description:

Corporate embeddedness and sustainable corporate behaviour are closely linked. Consequently, recent literature has introduced the term sustainability embeddedness. However, the concept is still at an early stage, and both its conceptualisation and practical implications remain incomplete. From the literature review, it can be determined that the term sustainability embeddedness can be classified as one of the so-called fuzzy concepts because its use in different literatures is associated with different meanings. The main goal of the study is to review the previous interpretations and to contribute to the literature on the concept with a specific explanation, placing it in the set of previous definitions. A further aim of the research is to identify the best sustainable practices of corporate embeddedness using the quintuple helix model. The goal is to demonstrate how sustainability practices can enhance mutually beneficial relationships between companies and other actors within the local space. The study serves as a literature basis for later research, in which, as a continuation of the collection of practices, small and medium-sized family businesses in Győr, Hungary, will be examined. Along the theoretical model of the study, practical implications can be identified as they may serve as an incentive practice for regional small businesses, which helps to deepen their degree of embeddedness, thus exploiting additional local benefits for the local space.

Open Access: Yes

DOI: 10.3303/CET23107028

TIME-SPACE ASYMMETRY VERSUS TIME-SPACE SYMMETRY

Tamás Dusek Lívia Ablonczy-Mihályka Petra Kecskés Zsuzsanna Pálffy

Publication Name: Theoretical and Empirical Researches in Urban Management

Publication Date: 2022-11-01

Volume: 17

Issue: 4

Page Range: 68-81

Description:

The interpretation and the analysis of physical spaces is generated from the symmetry axiom which is valid in geographical spaces but might not be valid in other forms of spaces, the so called non-geographical ones. In the case of such spaces which can be expressed by time, network and cost, the opposite of symmetry can be found: distance asymmetry which means that the distance from one object to another and back are not equal. This research is motivated by the fact that while distance symmetry has been widely studied distance asymmetry has been not investigated in suburban areas of Győr. The purpose of the study is to give a typology of the sources of distance asymmetry, especially with regard to time-spaces, to demonstrate some real life practices and finally, to present.

Open Access: Yes

DOI: DOI not available

A Novel Approach to the Operationalization of Corporate Local Embeddedness: Cultural Perspectives on Narrativesas Indicators

Zsuzsanna Pálffy

Publication Name: European Journal of Interdisciplinary Studies

Publication Date: 2025-01-01

Volume: 17

Issue: 1

Page Range: 101-123

Description:

Corporate embeddedness, the extent to which companies anchor themselves in a local context through political, economic, academic, social, andenvironmental connections, remains a key area of research in social and regional sciences. Due to the limited availability of secondary data on corporate relationships, measurement methods often rely on qualitative data. Corporate communication, especially CEO letters in annual reports, is a frequently neglected secondary data source that has grown in significance in meeting stakeholder expectations and providing insights into corporate strategies and operations. Despite the growing scholarly interest in CEO letters, little is known about embeddedness narratives and the cultural factors that influence them. Through an analysis of the cultural variations in embeddedness narratives found in CEO letters from the fashion and cosmetics industries, this study suggests a novel approach to operationalising corporate localembeddedness. The focus on these sectors is justified by the significant variations in embeddedness orientations across industries and the accessibility of relevant data. The study finds that CEO letters can serve as a complementary data source for assessing corporate embeddedness, as they reveal both local and global orientations. Using software-based content analysis, key themes and keywords were identified along the Quintuple Helix model, providing a structured approach to analysing embeddedness. The results highlight cultural influences, with reactive cultures emphasising social sustainability, while academic engagement challenges existing assumptions. In addition to reflecting corporate strategies, CEO letters offer insights into sectoral characteristics. However, more qualitative research is still required to fully comprehend a company’s level of embedding.

Open Access: Yes

DOI: 10.24818/ejis.2025.07