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Value and value creation from a company approach – theory and practice

Adrienn Reisinger Nárai Márta

Publication Name: Civil Szemle

Publication Date: 2022-01-01

Volume: 19

Issue: 3

Page Range: 5-28

Description:

The topic of the paper is the value and value creation from firms’ perspective with theoretical and empirical approaches. The aim of the study is to give an overview about the value and value creation frameworks related to different scientific fields and its approaches from small and medium sized enterprises’ (SMEs) views. The fact that nowadays companies’ operation is a very complex one which requires a knowledge that covers as much knowledge and factors as possible gives the relevance of the topic. Such a factor could be the understanding the meaning of firm value and firm value creation beyond the financial and economic approaches. This may help companies to be more conscious about their operation and their social and economic impact. The paper gives an overview about the Creating Shard Value (CSV) framework, too which is widespread in the international literature and practice but in Hungary only few study mention it, so its introduction could be useful for the Hungarian academics and practitioners. The paper introduces also some results of an interview research between August 2021 and July 2022. A research is aimed to know the business-society relation among SMEs in Győr, Hungary, the value creation is a part of this research. Forty SMEs were involved in the research. The main result is that the term firm value creation is a diverse concept which could be interpreted from several approaches. Its knowledge could lead to a more conscious leadership of a company.

Open Access: Yes

DOI: DOI not available

The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective

Nurzihan Hassim Suffian Hadi Ayub Rosli Mohammed Mohamad Noor Salehhuddin Sharipudin Kim Shyan Fam

Publication Name: Jurnal Komunikasi Malaysian Journal of Communication

Publication Date: 2022-01-01

Volume: 38

Issue: 2

Page Range: 182-197

Description:

COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of financial struggles and the capacity of a sponsor to provide it. It is imperative for business-to-business (B2B) communities to evaluate criteria and risks of sponsorship to instil public trust and consequently result in value creation for firms. At the same time, the role of the media is pivotal to create visibility of this partnership and achieve set sponsorship aims. With that said, the objective of this study is to explore the role of sponsorship decision making by Malaysian organisations during the pandemic and how the media have strengthened relationship marketing between businesses and their stakeholders; by examining the determinant factors of using media as an activation in sponsorship and the criteria of using media in sponsorship. The qualitative study conducted interviews with 13 corporate communication and marketing managers in Malaysia that are involved directly with sponsorship activation. The findings highlight the sponsorship ecosystem through the Malaysian media and B2B perspectives that would guide practitioners in making strategic decisions on B2B sponsorship matters, particularly on the relational approaches and media engagement should be seen as part of good business conduct. Future recommendation of this research is to seek the perceptions of consumers on the congruence of relationship marketing through sponsor-sponsored properties collaboration in Malaysian media.

Open Access: Yes

DOI: 10.17576/JKMJC-2022-3802-11

Evaluating the Return Volatility of Cryptocurrency Market: An Econometrics Modelling Method

Laszlo Vasa Ashutosh Kolte Avinash Pawar Jewel Kumar Roy Imre Vida

Publication Name: Acta Polytechnica Hungarica

Publication Date: 2022-01-01

Volume: 19

Issue: 5

Page Range: 107-126

Description:

Cryptocurrency is the blockchain financial technology used for transactions in financial institutions and exchanges. Bitcoin has attracted much coverage from investors and commentators as it represents the maximum market capitalization on a crypto-currency exchange. The study aims to determine the correlation between the daily log–returns and to understand the tendencies in the cryptocurrency market instability of Bitcoin, Litecoin, XRP, Nxt, Dogecoin, Vertcoin, DigiByte, DASH, Counterparty, and MonaCoin. The correlation among the selected cryptocurrencies exists in the study. The analysis is focused primarily upon reference information from the preserved servers of cryptocurrency websites and finance.yahoo.com. This research assesses regular details on the Logarithmic return of Bitcoin, Litecoin, XRP, Nxt, Dogecoin, Vertcoin, DigiByte, DASH, Counterparty, and MonaCoin for a timeframe spanning from October 01st, 2014, to April 30th, 2020. From 131 cryptocurrencies, we considered only 10 Cryptocurrencies due to the availability of data after October 2014. Where there was insufficient information, there were average results determined from preceding and succeeding data. Findings demonstrate that there is GARCH modelling of cryptocurrencies against Bitcoin. Litecoin, XRP, Nxt, Dogecoin, Vertcoin, DigiByte, DASH, Counterparty, and MonaCoin; variability values throughout the duration had a significant effect on the updates from Bitcoin returns. We believe that it helps create information and resources that are valuable to practitioners and scholars who research and form cryptocurrency markets in the future.

Open Access: Yes

DOI: 10.12700/APH.19.5.2022.5.6

Optimization of the Angled Guide Plate for the Vossloh W14-PK Fastener

Guoqing Jing Yunyun Tong Peyman Aela Majid Movahedi Rad Wei Qi

Publication Name: Acta Polytechnica Hungarica

Publication Date: 2022-01-01

Volume: 19

Issue: 6

Page Range: 163-182

Description:

Angled guide plates are used to transmit the forces induced by trains, from the rail seat, to the concrete sleepers. Additionally, the design of the angled guide plates, with an appropriate width, supports tilting protection. Considering the updated requirements of the ML-1 railway line, in the Islamic Republic of Pakistan, an optimization design of the angled guide plate of the Vossloh W14-PK fasteners was carried out herein. The design requirements of the angled guide plate need to meet the requirements of structural stress and protect the plates from deterioration. Given the conducted refined model of the Vossloh W14-PK fastener, it is shown that the force and deformation of the angled guide plate, in the bearing groove adjacent and the outside bolt hole area, are small. Therefore, it was preliminarily recommended that the optimization area of the angled guide plate be divided into the section I, close to the rail groove and section II, outside the bolt hole. The Finite Element Model (FEM) of angled guide plate was established, which is used to analyze the influences of length, width, depth and the number of holes, in section I and section II, on the force distribution, across the angled guide plate. The results show that the scheme of reducing the amount of material and minimizing the influence of force on the structure of the angled guide plate, is to punch three holes in section I and two holes in section II. The holes in section I/II are 20/30 mm in length, 8/8 in width, and 15/8 mm in depth, respectively. The fatigue test showed that the optimized angled guide plate, had good application effects.

Open Access: Yes

DOI: 10.12700/APH.19.6.2022.6.12

Cultural Conceptualisations of TREE: A Cross-Cultural Analysis of Hungarian and Russian Folksongs

Judit Baranyiné Kóczy Júlia Hamsovszki

Publication Name: Second Language Learning and Teaching

Publication Date: 2022-01-01

Volume: Unknown

Issue: Unknown

Page Range: 21-49

Description:

One of the key issues of recent linguistic trends is to understand the interaction between language and culture, which can be well observed through the identification of cultural conceptualizations (Sharifian, 2011, 2017). This study explores and compares the basic cultural conceptualizations of tree, a concept which holds a universal symbolic status in human cognition, in Russian and Hungarian folk songs (e.g., Baranyiné Kóczy, 2018b), relying on approximately 800 + 600 texts presented in two Hungarian and Russian corpora of folksongs (Kireevsky, 1986). The study addresses the following questions: How is tree conceptualized in general in folk songs by the Hungarian vs. Russian folk cultural communities? Are specific conceptualizations attached to different tree-types in the two corpora? What similarities and differences of the underlying metaphors can be distinguished in these two systems of cultural conceptualizations? What specific conceptualizations are attached to various tree-species in these corpora? The study utilizes the methodological framework of Cultural Linguistics in that it identifies conceptual metaphors and metonymies in the texts and relates them to underlying cultural models. The research shows that, (a) Russian folk songs tend to employ various tree-types with distinct conceptualizations, whereas tree-species are less dominantly represented in the Hungarian folk songs; (b) the most frequent type of tree is дyб “oak” in Russian whereas rózsafa “rose-tree” in Hungarian; (c) despite some similar generic ideas behind cultural conceptualizations, their representations and the image schemas related to them can be quite different; (d) there are conceptualizations which are only present in either corpus. Overall, it is argued that the figurative uses of trees and parts of trees rely on cultural conceptualizations and are deeply embedded in the cognition of folk cultural communities.

Open Access: Yes

DOI: 10.1007/978-3-030-96099-5_2

A Fuzzy Driven Framework for the Cognitive Modeling and Quantitative Analysis of Aggregated Avatars

Adam Csapo György Persa

Publication Name: IEEE Joint 22nd International Symposium on Computational Intelligence and Informatics and 8th International Conference on Recent Achievements in Mechatronics Automation Computer Science and Robotics Cinti Macro 2022 Proceedings

Publication Date: 2022-01-01

Volume: Unknown

Issue: Unknown

Page Range: 143-150

Description:

In this paper, our goal is to motivate the structured design and quantitative analysis of a class of avatars which we refer to as (fuzzy) aggregated avatars. Following a brief overview of the different avatar types based on the literature, we formulate a newly proposed definition of aggregated avatars, and also extend this concept with the more specialized class of fuzzy aggregated avatars. Further, we propose a framework to facilitate the design and experimental analysis of fuzzy aggregated avatars, and describe a use-case example in which user interaction patterns within a 3D virtual reality space are mapped onto dynamic avatar behaviors.

Open Access: Yes

DOI: 10.1109/CINTI-MACRo57952.2022.10029574

Detection of the Possible Engine Damages in Case of a Continuous Track Military Vehicles with Tribological Investigations

L. Földi Rajmund Kuti D. Tóth L. Csapó F. Könczöl

Publication Name: Fme Transactions

Publication Date: 2022-01-01

Volume: 50

Issue: 3

Page Range: 526-534

Description:

Detecting the engine failures of the continuous track military vehicles is challenging because their engines are always built-in narrow places covered with armored plates. In the case of the older engines, modern computer diagnostics cannot be used for failure analysis; the solution for these tasks is the visual analysis with the engine disassembly. A possible cost-effective failure analysis method can be the tribological and chemical analysis of the used oil from the engine, which can eliminate the engine disassembly work and as the results of the chemical oil analysis can also provide information about possible fuel or cooling water dilution or the increased wear of engine components. The main goal of this article is to present the failure analysis method through the tribological investigation of the engines of two PTSZ-M type medium-tracked amphibious military transport vehicles.

Open Access: Yes

DOI: 10.5937/fme2203526K

Reconstruction of 3D Porous Geometry for Coupled FEM-CFD Simulation

H. Szűcs

Publication Name: Periodica Polytechnica Mechanical Engineering

Publication Date: 2022-01-01

Volume: 66

Issue: 2

Page Range: 129-136

Description:

Porous materials can be found in numerous areas of life (e. g., applied science, material science), however, the simulation of the fluid flow and transport phenomena through porous media is a significant challenge nowadays. Numerical simulations can help to analyze and understand physical processes and different phenomena in the porous structure, as well as to determine certain parameters that are difficult or impossible to measure directly or can only be determined by expensive and time-consuming experiments. The basic condition for the numerical simulations is the 3D geometric model of the porous material sample, which is the input parameter of the simulation. For this reason, geometry reconstruction is highly critical for pore-scale analysis. This paper introduces a complex process for the preparation of the microstructure's geometry in connection with a coupled FEM-CFD two-way fluid-structure interaction simulation. Micro-CT has been successfully applied to reconstruct both the fluid and solid phases of the used porous material.

Open Access: Yes

DOI: 10.3311/PPme.19438

Measuring industry digital transformation with a composite indicator: A case study of the utility industry

Larysa Yakymova Vasyl Kuz László Tamándl Andrea Novotná

Publication Name: Journal of International Studies

Publication Date: 2022-01-01

Volume: 15

Issue: 1

Page Range: 168-180

Description:

Climate change, urban sprawl, a global pandemic, and the general trend of digitizing economies are driving the need for digital transformation of utilities. Policymakers of industry digital transformation need some aggregated metric that captures the essence of this multidimensional concept, identifies the pros and cons of current policies, and guides future directions based on cross-country benchmarking. This study develops the Industry Digital Transformation Index for the utility industry (IDTIu) as a composite indicator. IDTIu provides an aggregate score for the digital transformation of the national utility industry based on 31 indicators grouped into 8 sub-indices. IDTIu scores were calculated for 34 European countries based on 2020 data. To avoid the methodological challenges of equal weighting and expert assessments, we applied the original Benefit-of-the-Doubt (BoD) model and its two extensions for the proportion and priority of sub- indices. Our results show that (i) the full flexibility of the original BoD model leads to the expected deficiencies in ranking leaders and assigning zeros to insignificant sub-indices; (ii) BoD model with ordinal sub-index share restrictions does not allow ranking of laggards when IoT, AI, and BDA are ranked as top 3 priorities. Therefore, at the current stage of the digital transformation of utilities, we recommend the BoD model with proportional sub-index share restrictions.

Open Access: Yes

DOI: 10.14254/2071-8330.2022/15-1/11