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Publications - 6278

Understanding McCracken’s Meaning Transfer Model (MTM) in celebrity and influencer perfume advertisements

Tural Aliyev

Publication Name: Italian Journal of Marketing

Publication Date: 2025-12-01

Volume: 2025

Issue: 4

Page Range: 449-472

Description:

This study examines the application of McCracken’s Meaning Transfer Model (MTM) to celebrity and influencer perfume advertisements through a qualitative and interpretive approach. It investigates how cultural and symbolic meanings in advertising are conveyed and internalized by consumers. Although MTM has been applied in areas such as fashion and luxury goods, its potential in the perfume industry has not been systematically explored. Perfume advertising relies on sensory and symbolic communication, which makes it a theoretically significant setting for studying how cultural meanings are constructed and transferred. The study draws on 21 semi-structured interviews with participants from diverse international backgrounds. Interpretive content analysis shows how meanings move across three stages: from culturally constituted symbols to endorsers, from endorsers to products, and from products to consumers. This process is shaped by branding aesthetics, emotional narratives, and perceptions of endorser authenticity. Findings demonstrate that perfume advertising functions as a cultural carrier that influences consumer identity and aspiration. The study extends the application of MTM to perfume advertising as a sensory-driven product category and highlights how symbolic storytelling, endorser authenticity, and cultural alignment shape consumer identity and brand relationships.

Open Access: Yes

DOI: 10.1007/s43039-025-00121-1

Adoption of unmanned, cashierless retail technology in Croatia: A study on student perceptions

Blaženka Knežević Mirjana Pejić-Bach Szabolcs Ramhap Eszter Szabó-Szentgróti Petra Kinga Kézai

Publication Name: Entrepreneurial Business and Economics Review

Publication Date: 2024-12-01

Volume: 12

Issue: 4

Page Range: 115-133

Description:

Objective: The objective of the article is to examine the technology acceptance of unmanned, cashierless technology. Since 2015, several startups have developed a new technology innovation called unmanned, cash-ierless technology, which has been steadily spreading globally over the past nine years. This study presents an analysis of user acceptance of this innovation among students in higher education institutions in Croatia. Research Design & Methods: We examined factors influencing attitudes towards cashless transactions within the framework of the unified theory of technology acceptance and use (UTAUT2). We developed seven hypotheses based on previous literature and research models. We conducted the research through an online survey of Croatian students (n=406). We applied variance-based structural equitation modelling (PLS-SEM) to analyse the primary database. Findings: The new trend in smart retail could help retailers to find a new way to improve their competitiveness. Based on our results, most UTAUT2 predictors such as performance expectancy, effort expectancy, social in-fluence, hedonic motivation, and price sensitivity significantly influence behavioural intention. Implications & Recommendations: This study offers implications for existing research on the new technology acceptance and contributes to relevant literature on customer behaviour. Given the importance of customer per-ception to improve business performance, the current study has some implications for marketers and retailers. Contribution & Value Added: Investigating the adoption of unmanned, cashless technology, particularly among Generation Z, is an important and actual topic. This research can guide stakeholders and policymakers who are planning to introduce this cashierless technology. Based on the factors analysed, we can identify important and less important factors influencing consumers’ intentions. In this way, we can identify certain preferences of the target group analysed and use it as a basis for targeting them (e.g., in a campaign) when opening new stores.

Open Access: Yes

DOI: 10.15678/EBER.2024.120407

Lattice boltzmann simulation of two-dimensional wall bounded turbulent flow

Gábor Tóth Gábor Házi

Publication Name: International Journal of Modern Physics C

Publication Date: 2010-05-01

Volume: 21

Issue: 5

Page Range: 669-680

Description:

This paper reports on a numerical study of two-dimensional decaying turbulence in a square domain with no-slip walls. The generation of strong small-scale vortices near the no-slip walls have been observed in the lattice Boltzmann simulations just like in earlier pseudospectral calculations. Due to these vortices the enstrophy is not a monotone decaying function of time. Considering a number of simulations and taking their ensemble average, we have found that the decay of enstrophy and that of the kinetic energy can be described well by power-laws. The exponents of these laws depend on the Reynolds number in a similar manner than was observed before in pseudospectral simulations. Considering the ensemble averaged 1D Fourier energy spectra calculated along the walls, we could not find a simple power-law, which fits well to the simulation data. These spectra change in time and reveal an exponent close to -3 in the intermediate and an exponent -5/3 at low wavenumbers. On the other hand, the two-dimensional energy spectra, which remain almost steady in the intermediate decay stage, show clear power-law behavior with exponent larger than -3 depending on the initial Reynolds number. © 2010 World Scientific Publishing Company.

Open Access: Yes

DOI: 10.1142/S0129183110015403

The role of knowledge management in developing quality culture

Horváth Csikós Gabriella Bencsik Andrea

Publication Name: Acta Polytechnica Hungarica

Publication Date: 2018-01-01

Volume: 15

Issue: 8

Page Range: 209-226

Description:

The study reveals the connecting points, where the elements of knowledge management system as part of the corporate processes (studiously the quality systems) play an important role in the successful operation of the company. The characteristic features of quality culture are in focus, of which support is put in parallel with the characteristic features of the learning organisation’s culture phrased as a precondition of knowledge management system. With this comparison, the author guarantees the understanding that by solving quality problems and developing quality culture with supporting the elements of knowledge management system will contribute to reaching corporate success and strategic goals.

Open Access: Yes

DOI: 10.12700/APH.15.8.2018.8.11

Evaluation of a CUSUM-Type Changepoint Detector Applied in the Time-Frequency Domain of Synthetic Road Vehicle Vibrations

Peter Foldesi László Róbert Hári

Publication Name: Lecture Notes in Mechanical Engineering

Publication Date: 2023-01-01

Volume: Unknown

Issue: Unknown

Page Range: 812-823

Description:

Non-stationary random vibrations gained increasing interest in vibration testing. Often, a changepoint detection procedure handles the decomposition of Road vehicle vibrations (RVV) when analysing the recorded series. Unfortunately, only subjective justifications support the proposed methods, and mainly the validation of the non-stationarity of simulated signals is concerned. Thus, if a detector is inherent to the procedure, it is also recommended to calibrate it. The current paper concerns the Receiver operating characteristics (ROC) of a CUSUM-type algorithm and supplies contextual support by Segment length distributions (SLD).

Open Access: Yes

DOI: 10.1007/978-3-031-15211-5_67

Destination marketing organization website features: cross-continental comparative analysis

Carla Fraga Lucília Cardoso Brahim Benbba Youssef El Archi

Publication Name: Journal of Qualitative Research in Tourism

Publication Date: 2025-10-01

Volume: 6

Issue: 1-2

Page Range: 116-126

Description:

Destination marketing organization (DMO) websites play a crucial role in influencing destination choice as more tourists in the digital age rely on the internet for travel-related information. This research note compares the functionality of DMO websites across three continents: Africa, Latin America, and Europe focusing on three countries (Morocco, Brazil, and Portugal). Based on an extensive framework developed by Li and Wang, this study carefully classifies and assesses website features using six dimensions (information, communication, transaction, relationship, technical merit, and brand gestalt cognition). The results offer destination marketing managers significant insights that aid in gap analysis and the improvement of website functionalities. In addition, the results of the research are applicable for evaluating website effectiveness and for deriving conclusions concern-ing management and business strategies. This research is also important for destinations as it provides practical opportunities for improving DMO websites, enhancing user engage-ment, and shaping destination choices in modern times.

Open Access: Yes

DOI: 10.4337/jqrt.2025.0020

Optimal plastic analysis and design of pile foundations under reliable conditions

Majid Movahedi Rad Sarah Khaleel Ibrahim

Publication Name: Periodica Polytechnica Civil Engineering

Publication Date: 2021-07-13

Volume: 65

Issue: 3

Page Range: 761-767

Description:

In this research, in order to evaluate the plastic limit load and also plastic design parameters of the long pile foundations subjected to horizontal loads, shakedown method is applied. In carrying out shakedown analysis and design methods, large plastic deformations and residual displacements could develop in the pile foundation which might lead to the failure of the structure. For this reason, complementary strain energy of residual forces proposed as a limit condition to control the plastic deformation of the pile structure. Furthermore, considering the uncertainties (strength, manufacturing, geometry) the limit conditions on the complementary strain energy of residual forces are assumed randomly and the reliability condition was formed by the use of the strict reliability index. The influence of the limit conditions on the plastic limit load and design parameters of the long pile in cohesionless soil subjected to lateral load were investigated and limit curves for shakedown load factors are presented. The numerical results show that the probabilistic given limit conditions on the complementary strain energy of residual forces have significant influence on the load bearing limit and the design parameters of pile foundations. The formulations of the reliability based problems lead to mathematical programming which were carried out by the use of non-linear algorithm.

Open Access: Yes

DOI: 10.3311/PPci.17402

Image-Based Estimation of Porosity and Tortuosity in Fibrous Acoustic Absorbers

Krisztian Horvath Attila Schweighardt Krisztián Horváth Krisztián Horváth

Publication Name: Engineering Reports

Publication Date: 2025-12-01

Volume: 7

Issue: 12

Page Range: Unknown

Description:

This study presents a fast and non-destructive image-based method for estimating two key acoustic parameters—open porosity and tortuosity—in fibrous sound-absorbing materials. The approach uses a single grayscale optical micrograph, which is down-sampled, contrast-equalized, and segmented via adaptive thresholding. From the resulting binary fiber mask, two geometric descriptors are extracted: coverage and a one-pixel-wide skeleton. Porosity is estimated using a simple linear formula calibrated on three reference materials, yielding an average absolute error below 0.3% when compared with argon gas pycnometry. Tortuosity is inferred from the total skeleton length relative to the image area, producing a stable ranking across materials with consistent bias relative to measured data. Additionally, a random forest model using only three image features—coverage, median fiber radius, and skeleton length—predicts airflow resistivity with over 70% explained variance. The full analysis pipeline is implemented in Python using open-source libraries (OpenCV, scikit-image) and runs in under half a second per image on standard hardware. This makes the method well suited for early-stage material screening, in-line quality control, or laboratory support, without the need for destructive testing or costly instruments. The approach bridges the gap between optical imaging and physical parameter estimation, offering a lightweight alternative to traditional porosity and impedance-tube measurements.

Open Access: Yes

DOI: 10.1002/eng2.70537

Phase Response Error Analysis in Dynamic Testing of Electric Drivetrains: Effects of Measurement Parameters

Balázs Vehovszky Zoltán Gazdagh

Publication Name: Future Transportation

Publication Date: 2025-12-01

Volume: 5

Issue: 4

Page Range: Unknown

Description:

The development of NVH (Noise, Vibration, and Harshness) characteristics in vehicles is facing new challenges with the widespread utilization of electric drivetrains. This shift introduces new requirements in several areas, such as reduced noise and vibration levels, the need for advanced nonlinear characterization methods, and tuning/masking the typically more prominent tonal noise components. More accurate simulation and measurement techniques are essential to meet these demands. This study focuses on the experimental frequency response function (FRF) testing of electric drivetrain components, specifically on potential phase errors caused by inappropriate measurement settings. The influencing parameters and their quantitative effects are analyzed theoretically and demonstrated using real measurement data. A novel numerical approach, termed Maximum Phase Error Analysis (MPEA), is introduced to systematically quantify the largest potential phase errors due to arbitrary alignment between resonance frequencies and discrete spectral lines. MPEA enhances the robustness of phase accuracy assessment, especially critical for lightly damped systems and closely spaced resonance peaks. Based on the findings, optimal testing parameters are proposed to ensure phase errors remain within a predefined limit. The results can be applied in various dynamic testing scenarios, including durability testing and rattling analysis.

Open Access: Yes

DOI: 10.3390/futuretransp5040166